6. 2cents
USE CASE 1:
Cassie Kaufmann, soccer mom
• In charge of gift for the coach: what to give him?
• Email is slow and cumbersome
• In 5 minutes she creates a question, with pictures
8. 2cents
USE CASE 2:
Kurt Mayhew, B-list celebrity
• Early 2000s TV actor, jump-starting his career
• Wants fans to give input on his headshot
• Facebook and Twitter aren’t built for it
10. 2cents
Business Model
• Promoted (beyond your friends) questions = revenue
• Red Sox advertises season tickets via Red Sox questions
• Pay per response beyond your own network
• Market feedback, sales leads, advertising
11. 2cents
USE CASE 3:
The Temptations Diner
• A regional restaurant with 7 locations
• Wants to evaluate interest in a new breakfast menu
• Alternatives are complicated and expensive
13. 2cents
Things to Love About 2cents
• Getting answers solves basic human need
• Disruptive: faster, easier, more visual
• Social and viral on platform of 1 billion users
• Lean startup principles applied
• Quickly profitable
15. 2cents
Potential
• Disruptively easy revenue model like AdWords
• We learn about people in a new and profound way
• Over time, develop rich and detailed profile of users
• Social, viral, timely
16. 2cents
Where We Are
• Developed and tested prototypes with great feedback
• Formulating marketing plan, financials, milestones
• Release beta May 2014
• Summer: raise $200-300K for rollout
• Summer: recruit CEO, hire dedicated technical & sales team