Basic SEO presentation for Futurelabs on 29th April 2022.
The slides contain mainly images for high level understanding.
Agenda:
1. What is SEO
2. Content
3. Backlinks
4. Technical SEO
5. Recommended SEO Tools
6. SEO Resources
4. Search Engine Optimisation
Process of improving your site to increase its visibility
when people search for products or services related to
your business in Google, and other search engines.
What Is SEO?
7. The better visibility your pages have in
search results, the more likely you are to
garner attention and attract prospective
and existing customers to your business.
Why is SEO Important?
SOURCE: Advertising + Marketing What Channels Are Marketers
Investing In Most During COVID-19? 9 Apr 2020
20. How To Get Backlinks?
1. Produce high quality content that many bloggers or companies within your
industry refer to your content within their own content.
2. Engage with PR agencies
3. Blogger outreach
4. Feeling risky? Buy them from external vendors (do so at your own risk!). If caught
by Google - you will face Google Manual Action Penalty - gg
22. What is Technical SEO
Technical SEO refers to website and server optimizations that help
search engine spiders crawl and index your site more effectively
31. For latest news, SEO tips and guides, you may
refer to the list below.
â Ahrefs Blog
â Search Engine Land
â Search Engine Journal
â Backlinko
â SEMrush Blog
â Hubspot Blog
â Google Central Office Hours (Event)
â Google Search Central
SEO Resources