Kevin Brett, M.A.

social media investor relations corporate social responsibility public affairs pink washing quantitative qualitative communications choreography sec gaap csr fiduciary responsibility paid media owned media earned media green washing brand management ngos cnbc foreign corrupt practices act ipo eps market capitalization nasdaq kfc buckets for the cure blogging seo crisis communications digital is eternal brand equity google big data b2c2c b2g b2c b2b astroturfing agency public relations manage or be managed income statements corporate public relations 5-hour energy conventional media prsa code of ethics transportation money responsible advocacy jollies the right to lie press secretary strategic business/financial communications thank you for smoking nick naylor spin doctors secondary research gotv trade associations lobbying issues management sec disclosure rules securities and exchange commission race roste secondary primary message-candidate-campaign two-way symmetrical communications roi pro forma fair disclosure nyse edelman public relations 20-second bite honesty glossophobia susan g. komen foundation mcdonald's doing good doing well jared campaign m&a employee communications edelman trust barometer seat at the table sem wordpress california office of the governor nike twitter johannes gutenberg linkedin facebook michael phelps martin luther steve jobs share nielsen james michener less filling rating points texas tastes great arbitron super bowl algorithms primary research search engines trust sources ethos greenpeace nra united states chamber of commerce peta united way livestrong non-profit public relations planned parenthood lance armstrong salvation army 501 (c) (3) red cross non-profit fedex fda fcc shape ups skechers ftc federal trade commission truth project girl scout cookies intangible value balance sheet assets 4 p's of marketing intel inside managing brand equity complexity mobile strategy imc campaign social cloud technology drivers operation urgent fury zero dark thirty operation eagle claw argo hostage rescue mission jimmy carter grenada larry speakes jody powell iran ronald reagan guerilla marketing qr codes search engine optimization product placement social media advertising legacy media search engine marketing digital native media communications platforms demographics communication platforms targeting audiences segmentation message development technician vs. managerial satya nadella gender pay gap microsoft sam adams fireside chats propaganda torches of freedom ivy ledbetter lee rosetta stone arthur page edward bernays boston tea party harold burson amos kendall julius caesar defamation libel full disclosure slander honestry prsa core values retainer project media relations corporate communications why public relations marketing communications marcom connections friends basic truths of social media conversational marketing thought leadership democratizing communications investor class sarbanes oxley sec fair disclosure goethe institut germany's public relations miracle pr gender pay inequity zertifikat deutsch mixed method prsa's public relations journal jackson-sharpe award ghost blogging wall street journal fox business myse 10-q 8-k 10-k x a&r edelmanx almost dailybrettx bey-ling shax co toyota bunnies for the cure prius playboy pink helmets subway restaurants oregon ducks yum! brands clint bowyer nascar living essentials meet the new boss same as the old boss constructivist approach ttf task-technology fit pew research qualitiative research pete townshend won't get fooled again diffusion of innovation theory. the who my generation roger daltry berlin wall katarina witt green party das wirtschaftswunder east germany willy brandt germany public relations miracle marshall plan economic miracle eu die mauer west germany sap steffi graf angela merkel siemens bmw helmut kohl Öffentlichkeitsarbeitswunder supply chain management synergy chiapas biosphere mild arabica starbucks conservation international pr portfolio strategies don't be defensive practice err on overdressing pinterest your story deliverables public relations portfolio. pr portfolio review public relations campaigns strategies tactics evaluation objectives action planning communication research mixed-method amazon salesforce.com "material" information buy side sell side " sarbanes oxley the "whisper how's business? selective disclosure regulation fd indian casinos and resorts otpf oregon travel philanthropy fund quantit salishan lodge tip o'neill push marketing shilo inn the benson travel oregon all politics is local red lion heathman hotel sustainable travel international john mackey rahodeb burson-marsteller msnbc andrew cohen public relations ethics rachel maddow cbs news fiduciary responsibility vs. corporate social resp germany: from holocaust to normalcy. two-way symme communications research george deukmejian almost dailybrett semiconductor industry association lsi logic digital self publishing loss of control retainer basis corporate vs. agency project basis non-profit pr korn ferry international c.j. cregg prsa west wing public relations 24/7/365 digital world references need to know sub-heads bullets not tactical flush left " primary research not nice to know strategic white house "round-tabling executive memos corona s-4 filing daimler-benz/chrysler anheuser busch grupo modelo lbo hp/compaq monte hall 8k news release let's make a deal mergers and acquisitions newsworthiness twitter style story pitching giggle test who? what? when? where? why? how? who cares? maint good dirt sexting declare victory swing states credible third party compassion fatigue government relations jim cramer mad money 8-k material information announcements; s-1 ipo pr sell side analysts 10-q quarterly earnings results buy side analysts 10-k letter to shareholders william edward deming gantt chart applied basic variables campaign research economic 10-step strategic communication planning matrix uncertainty avoidance power distance individualism/collectivism predatory pricing geert hofstede going native long-term/short-term cultural dimensions theory masculinity/femininity dumping lingua franca protectionism subsidies skyfall global public relations going global swot dress for success effective client relations return on investment recommendations roste method pest steve jobs technique results p/e ratio sarbanes-oxley balance sheet bear market bull market income statement big board america's investor class era of big data " singular infographic comparison graphic richard edelman journalism "light process flow 6.l25-second world infographics don't read takeaways advocacy steve jobs approach research audience 10-20-30 rule pr agency disease spirit airlines pr debacle yum brands subway memphis bbq burger toyota prius altria group ask why? what would you do? enron. kenneth lay mark palmer fortune andrew fastow jeffrey skilling retention two-way corporate intranets two-way symmetrical communication downsizing rif most-valued asset fortune's best places to work experience first team player 50 percent hiring rate cv tweet-style cover letter google yourself resumes cover letters personal roi good fit differentiation education second confident digital world derek bok when can you start? george s. patton pr portfolios pr buzzwords persuasive writing professional writing associated press ap style leads matter stakeholders matter respect matters tags matter credibility matters headlines matter bots anthony weiner digital media san francisco earthquake john edwards lome prieta earthquake ncaa collective bargaining institutional governing board president michael gottfredson university of oregon phil knight roger mahony bernard law gordon moore self-publishing