Some are afraid of sharks. Some are afraid of snakes. Others are fearful of spiders. And many are downright scared of public speaking or glossophobia. What are techniques that a potential speaker/presenter can employ to combat the fear of public speaking? How about preparation and using the Steve Jobs Method?
2. One of the Worldâs Most
Prevalent âPhobiasâ
Glossophobia or speech anxiety is the
fear of public speaking or of speaking in
general. The word glossophobia comes from
the Greek γΝ῜ĎĎÎą glĹssa, meaning tongue,
and ĎĎÎ˛ÎżĎ phobos, fear or dread
4. Slow Down
⢠Only One Opportunity to Deliver Message
⢠Good Way to Overcome Nerves
⢠You Are Your Own Worst Critic
⢠Avoid: âYou Knowâ âStuffâ âLikeâ and âYou Guysâ
⢠Use Your Time Effectively
5. âPR Agencyâ Disease
⢠The client has committed 80 minutes for a
presentation.
⢠The agency responds with a 64-graphic
PowerPoint deck.
⢠Why does this approach not work?
6. Combatting PR Agency Disease
1. Research on Your Audience (Friendly,
Hostile, Mixed, Educated, Not Educated,
Domestic, Foreign)
2. Put Yourself in the Audienceâs Shoes
3. When Possible Employ the â10-20-30â
Rule
-- 10 graphics
-- 20 minutes
-- 30-point font
7. Have the Audience Demanding More
⢠Rod Stewart; 90 minutes
⢠Rolling Stones; Two Hours
⢠The Who; Two Hours
⢠Led Zeppelin; Four Hours
8. What Can the Audience
Reasonably Absorb?
⢠Presenters Transmittal Performance
⢠Receptivity of the Audience
⢠After 15 Minutes; 10 percent showing signs of
inattention
⢠After 35 Minutes; Everyone is Inattentive
9. Get Away from the Podium
⢠Class is Now in Session
⢠Conversation, Not a Speech
⢠Lavaliere Microphone
⢠Floor Monitor
⢠Donât Read Everything on Slides
⢠Move, But Donât Overly Wander
⢠Invite Two-Way Symmetrical
10. Whatever You Do: Donât Read
⢠PowerPoint or Prezi is Your Friend
⢠Use Graphics as Prompts
⢠Conversations are More Effective
⢠Note Cards, If You Must
⢠Reading is So Yesterday
11. Donât Forget
⢠Advocacy: Serving the public interest by
acting as responsible advocatesâŚ
⢠Honesty: Adhering to the highest
standards of accuracy and truthâŚ
12. Use Takeaways
⢠Whatâs The Headline?
⢠Become a Thought Leader
⢠Prepare; Practice
⢠Use PowerPoint; Prezi
⢠Conversation; Not a Speech
⢠Leave Them Demanding More
⢠Two-Way Symmetrical; Invite Feedback