The Car Accessories market comprises more than 90% as unorganised sector. And now the shift of business opportunity from After-market to Showroom shows a new move in the upcoming future...

1. DREAM
PROJECT
All our Dreams come True if we have the Courage
to Pursue them. - Walt Disney.

2. SEAT
COVER ELECTRONICS
ESSENTIALS STYLISH
QUALITYEXPERIENCE
SERVICE
GUARANTY
INNOVATIONCOST
Optimization

3. PRODUCT RANGE V/S REVENUE
 Car Seat Cover
 Film
 Players (MP3, DVD, Touch Screen)
 Speakers
 Parking Sensors (Camera)
 LCD Screens, Woofers, Ampli., Bass Tube
 Roof-mount DVD
 Head-rest Screen
 Navigator
 Rear-view Screen (Bluetooth)
 Matting
 Alloys
 Guards & Carriers
 Central Locking System
 Door Beading
 Door Visor
 Mud Flaps
 Car Care Products
 Wheel Caps
 HID kits
 Perfume range
 80% Revenue
 Music Sys &
Electronics (50%)
 Seat Cover (10-
15%)
 Film/Matting
(5%)
 Central Lock (5%)

4. MARKET SHARE
 Passenger Car Sales (2011-12) : 2,618,072 Cars.
 Maruti (50% Share)
 Hyundai
 M & M
 Tata Motors
 Toyota
 Honda
 Ford
 GM
 Renault
 Total Car Accessories (India) : 3500 – 4000 Cr/Yr.
MY CAR FASHION
Expected Share
50 % ONLY

11. Car Care Products

12. PERFUME

19. BRANDS
 Seat Cover, Steering Cover, Neck pillow, Body
cover, Alloys & Wheel Cap.
 Player, Speakers, Woofers, Amplifiers, Bass-tube
& Navigation.
 Parking sensor, Reverse Camera, Rear view
Screen, Central locking system, HID kit, Mud
flap, Guards & Carrier.
 Film, Roof mount DVD, Head rest Screen,
Matting, Door beading, Door visor, LED light,
Car Care Products, Perfume.

20.  Low Inventory @ W/H &
Franchisee.
 No Price Competition.
 More Profit Margin :
Company & Franchisee.
 Low Sourcing Cost.
 Increase in Franchisee.
 Lower SKUs.
 Better Supply Chain
Management.
 Brand Loyal Customers.
 Specialized Training to
Front-end staff.
 More time spending with
Customers.
 Advrt. & Promotional
Exp.
 Rise in infrastructure
Cost.
PROS CONS

21. SWOT
 STRENGTH
 High Product Quality.
 Low Inventory Cost.
 Low SKUs
 Skilled Manpower
 High efficiency
 WEAKNESS
 Low Capital.
 Geographical reach
 Brand awareness
 OPPORTUNITY
 Market monopoly.
 Growing Auto Market.
 Increasing Youth &
Disposable income
 Low Cost/Latest Tech. (Buy)
 Global Sourcing
 Rising traffic problem.
 THREATS
 Brand-Conscious Customer.

22. BRAND PROMOTION ACTIVITIES
 Website.
 Leaflets.
 Tie-ups : Sales Executives, Service Station.
 SMS / E-mail.
 Newspapers.
 Combo Offers.
 Customized Offers.
 Advertisement Petrol Pumps / Multiplex.
 Live Demo in Mall.
 Free Promotional Gifts / Lucky Draw scheme.
 Contests (CSR activity) / Sponsorship.

23. WAY AHEAD/ TIME FRAME
 1 ½ Year : Proper Execution.
 2 Year : Revenue Skimming.
 India’s PIONEER in FRANCHISEE Business.
 3 Year : Tie-ups with Car Companies (like OEM)
 Pan-India Presence
 5 Year : Going Global