The Times, They Are a-Changin: Social media in higher education
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This document outlines a presentation about using social media in higher education. The presentation discusses developing a social media strategy, including planning, discovering the conversations happening on different platforms, and determining the right times to engage. It encourages building awareness of an institution's social media presence, creating interest through posts, and providing useful information to build a community. The presentation also notes the importance of being regular, transparent, consistent with messaging, and assessing/evolving social media strategies over time. It emphasizes that most people now use social media and institutions need to thoughtfully engage on these relevant platforms.
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The Times, They Are a-Changin: Social media in higher education
- 1. The Times, They Are a-Changin: Social media in higher education Tuesday, April 14, 2015, 3:45-4:45 PM Session ID 3178 Presented by: Kess Knight, University of Minnesota
- 2. AACRAO – Baltimore 2015 Session ID: #### Session Rules of Etiquette • Please silence your cell phone/pager • Please complete the session evaluation using the AACRAO mobile app or the paper form in your registration packet, drop boxes are available throughout the convention center. • If you must leave the session early, please do so as discreetly as possible • Please avoid side conversation during the session Thank you for your cooperation!
- 3. AACRAO – Baltimore 2015 Session ID: #### Introduction
- 4. AACRAO – Baltimore 2015 Session ID: #### Learning Outcomes • Why are we using it? • Where are the conversations happening? • When is the right time? Hashtags for the presentation: #AACRAOsocial
- 5. AACRAO – Baltimore 2015 Session ID: ####
- 6. AACRAO – Baltimore 2015 Session ID: #### 4/16/2015 Social media: Websites and applications that enable users to create and share content or to participate in social networking. -Oxford Dictionary
- 7. “We don’t have a choice on whether we DO social media, the question is how well we DO it.” – Erik Qualman
- 8. AACRAO – Baltimore 2015 Session ID: #### Everyone from the Pope…. ….to your dog is using it.
- 9. AACRAO – Baltimore 2015 Session ID: #### Facebook Twitter Pinterest Instagram LinkedIn Online adults 71% 23% 28% 26% 28% 18-29 year olds 87% 37% 34% 53% 23% Among online users, % who use… +16% +8% % increase in 18-29 year olds since 2013 *As of September 2014
- 10. AACRAO – Baltimore 2015 Session ID: #### Pinterest & Snapchat Dashboards & microsites
- 11. AACRAO – Baltimore 2015 Session ID: #### Social Media Strategy
- 12. AACRAO – Baltimore 2015 Session ID: #### Strategy Plan Discover Listen Create Engage Evaluate Build a strategy
- 13. AACRAO – Baltimore 2015 Session ID: #### Build awareness
- 14. AACRAO – Baltimore 2015 Session ID: #### Build awareness Start engaging
- 15. AACRAO – Baltimore 2015 Session ID: #### 4/16/2015
- 16. AACRAO – Baltimore 2015 Session ID: #### Create interest
- 17. AACRAO – Baltimore 2015 Session ID: #### 4/16/2015
- 18. AACRAO – Baltimore 2015 Session ID: #### Provide information
- 19. AACRAO – Baltimore 2015 Session ID: #### Provide information
- 20. AACRAO – Baltimore 2015 Session ID: #### Provide information
- 21. AACRAO – Baltimore 2015 Session ID: #### Build a community
- 22. AACRAO – Baltimore 2015 Session ID: #### Build a community #TBT
- 23. AACRAO – Baltimore 2015 Session ID: #### Build a community #instaWVU #WVU
- 24. AACRAO – Baltimore 2015 Session ID: #### Don’t be afraid to take risks
- 25. AACRAO – Baltimore 2015 Session ID: #### Don’t be afraid to take risks
- 26. AACRAO – Baltimore 2015 Session ID: #### Assess and evolve
- 27. AACRAO – Baltimore 2015 Session ID: #### Assess & evolve
- 28. AACRAO – Baltimore 2015 Session ID: #### Privacy issues
- 29. AACRAO – Baltimore 2015 Session ID: #### Summary/best practices Be regular and timely Be transparent and honest Be consistent with your voice Be flexible and stay human Assess and evolve
- 30. AACRAO – Baltimore 2015 Session ID: #### Just remember…..
- 31. AACRAO – Baltimore 2015 Session ID: #### Thank You! Kess Knight knigh161@umn.edu @kessknight Please complete the session evaluation using the AACRAO mobile app or the paper form provided in your registration packet. Session ID 3178
Hinweis der Redaktion
- What is social media
- The conversation is happening with or without you. It’s your decision whether to hide or to actively participate and shift perceptions.
- http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/