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Training Materials  Web.com February  20 10
Learning Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Do-It-For-Me Website + Marketing © 2009 The Berry Company. To be used by The Berry Company personnel only.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Berry Do it for Me Website Design Berry Presence is the turnkey, all inclusive bundle for small business. Berry will do it all!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Berry Do it for Me Website Design
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Berry Do it for Me Website Design
Berry Webmail 10 9 500 400 100
[object Object],[object Object],[object Object],[object Object],Website Marketing Marketing © 2009 The Berry Company. To be used by The Berry Company personnel only.
Internet ScoreCard – Measuring Success What types of reporting can I expect? Overall Website Traffic We’ll report your overall website traffic activity by month so you can see how our promotional tools are generating customer leads to your website. Telephone Call Activity Your ScoreCard shows the call activity generated from the trackable toll free telephone number on your customer’s website.  Your unique telephone number routes directly to your business telephone. Contact Form Tracking View customer contact forms generated directly from your website to your  [email_address]  email address.  These are current and prospective customers contacting your business. Clicks Tracking Easily view all the traffic generated from your website promotional services including Internet Yellow Page Directories and Search Engines.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Berry Website Maintenance
Marketing – Value to Clients ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2009 The Berry Company. To be used by The Berry Company personnel only.
Berry Do it for Me Website Design Packages Typically 60+ minutes Up to 60 images for first design Up to 20 Pages - 1 Map Page - 1 Contact Us Page - gallery pages, coupon pages also available $199.00 / mo. Berry Dominate  Typically 45-60 minutes Up to 40 images for first design Up to 10 Pages - 1 Map Page - 1 Contact Us Page - gallery pages, coupon pages also available $149.00 / mo. Berry Captivate  Typically 45 minutes Up to 20 images for first design Up to 5 - Up to 3 content pages - 1 Map Page - 1 Contact Us Page - gallery pages, coupon pages also available $99.00 / mo. Berry Presence  Interview Images Pages Retail Price Product Description
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Website Interview
Berry Websites After The Interview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eWorks! XL: The Website Build 10 Days Site Designed & Built Quality Control Editor: QA SEO Test Site Published ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Interview Completed
Sales Tips
Website  Probing Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Features and Benefits Berry Websites Feature  Benefit WTM2U Web-based Self-Editing Tool Allows you to make  changes anywhere at any  time You can keep your website  updated Quickly and easily No more waiting for someone to update your website. You can  add as many pages as you want Unlimited Server  Space & Bandwidth Many customers can view  your web page at any time, and you can place as  much information as you  would like online Add as many pages and as much content as you want or upgrade to  a larger website package and we’ll do it for you! Top Level Domain Helps ensure you are found  easily and helps you  establish strong branding We register your choice .com,  .net, .org, .info, .biz to help you establish strong branding Unlimited Domain  e-mails Gives a professional impression to clients and  potential customers You can organize e-mails for  business purposes or use them for employees Ex.  [email_address] , [email_address]
Berry Website Features and Benefits Feature  Benefit WTM2U 60 mins of modifications We will do the work for you We can handle your website changes for you saving you time Internet Scorecard Tracking  You can track all phone calls, contact us forms and visitors to ensure your dollars are being spent wisely   Toll Free Tracking Number Track all phone calls from website Never miss out on a potential customer. You can track all calls coming in to your tracking number. Find the number they called from, see missed calls, and even their location (city and state). Submit to Google, Bing and Yahoo! Website will be listed This means we will place your site to be listed in even more of the top engines. Enhanced Google Maps Feed More local exposure Customers can find your coupon listed as part of your Google Maps listing Submit to Bing Local and Yahoo! Local More local exposure We will request your site to be seen in even more local listings, giving you added local exposure
Responding to Top Objections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Statistics That Sell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],How to Sell Berry Websites © 2009 The Berry Company. To be used by The Berry Company personnel only.
Berry Website Order Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ecommerce
eCommerce Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Features & Benefits ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Shopping Cart Features ,[object Object],[object Object],[object Object],[object Object],[object Object]
Payment Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Payment Processors    2CheckOut.com*        Authorize.Net or eCheck.Net      Bank of America    Beanstream      BluePay      BLUEPAY2      Concord EFSNET      Cybercash      CyberSource**      DPI      Echo      eCommerce Exchange (ECX)      Epoch/Paycom      EPP/GoRealtime      eProcessing Network      EPS SecureNet      EWAY      Fast Transact      FirePay      Heartland Payment Systems      IntelliPay      Internet Secure      IONgate      iTransact      LinkPoint / YOURPAY      MCPS      Merchant Partners      MONERIS      Moneris 2.0      NetBanx      NetBilling      NETWORKMERCHANTS      PARADATA      Payflow Link*      Payflow Pro*      Paymentech      PAYPAL*      PayReady      PayStream      PaySystems Pro (RevEcom)      PlanetPayment      Plug n Pay      PRIGATE      Processing Net      PROTX      PROTXCA      PSiGate      PSIGATEXML      QuickBooks Merchant Services      Right Connect      SecurePay      SHIFT4      SkipJack      StrataPay      SUREPAY      TrustCommerce      USA EPAY      uSight      Veri Payment      ViaKlix – 2      ViaKlix (Nova)      Virtual Merchant      VirtualCard      WorldPay*      WorldPay Invisible  * Does not integrate with our recurring billing system ** Requires $49 setup fee for key generation
Security Features ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Details and Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sales Tips
Target Market ,[object Object],[object Object],[object Object],[object Object]
Probing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Features and Benefits eCommerce Feature  Benefit WTM2U? Customizable Matches your website Site visitors will have a seamless experience Searchable Customers can find products by keyword, category, or price  More sales because customers can easily find products Secure SSL Encryption PCI/CISP Certified, McAfee Secure Monitoring  You can rest assured your data, and your customers’ data is safe Manageable Full access to user-friendly order and store management and reporting; ability to export to excel, QuickBooks  You can always keep your online storefront up to date
Sample Presentation Flow  Value Proposition Sales: Have you thought about adding a shopping cart to expand sales outside of your local area?  Customer: Yes, I’ve considered it. Sales: Introduce Value: We can customize an online store for you to match the look and feel of your websites within 5 days of your site being published! It’s fast and easy. You just have to tell us what you want to sell! Sales: What type of products are you selling in your store? Customer: Children’s clothing Sales: Introduce Value:  Customers can find products by keyword, category, or prices, so you could set up categories for girls, boys, sizes, seasons, etc. Conversion is higher when  stores are that easy to navigate .
Responding to Top Objections ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Objection Handling Addressing Objections Sales: Have you thought about adding a shopping cart to expand sales outside of your local area?  Customer: Yes, I’ve considered it. Sales: Introduce Value: We can customize an online store for you to match the look and feel of your websites within 5 days of your site being published! It’s fast and easy. You just have to tell us what you want to sell! Objection: I just can’t afford it right now.  Sales:  Of course you can. Let’s do the math on if you make just 2 online sales per month. Discuss ROI Sales: What type of products are you selling in your store? Customer: Children’s clothing Sales: Introduce Value:  Customers can find products by keyword, category, or prices, so you could set up categories for girls, boys, sizes, seasons, etc. Conversion is higher when  stores are that easy to navigate .  Objection: I don’t have time do mess with creating an online store Sales:  We do it all for you. All you have to do is spend a few minutes with our ecommerce specialist, tell us about your products, and we’ll have you up and running 5 days after that consultation.
Expectation Setting
Prepare Your Advertiser ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Prepare Your Advertiser Ask your customer about their materials   Providing content from brochures, marketing materials, and previous print ads help to customize websites and provides great insight into your advertiser’s company for our designers. When discussing your advertiser’s materials, please keep in mind the following guidelines.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ask your customer about their materials.  Adding images of the customer’s office, team, products, and/or services adds a visual element and customized dimension to your advertiser’s website.  To ensure that we are able to use your advertiser’s images on the website, please remember the below image guidelines. Prepare Your Advertiser
Selling Points for Top Verticals
Unengaged Process ,[object Object],[object Object],[object Object],[object Object],[object Object]
FAQs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FAQs  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Product training berry

  • 1. Training Materials Web.com February 20 10
  • 2.
  • 3. Do-It-For-Me Website + Marketing © 2009 The Berry Company. To be used by The Berry Company personnel only.
  • 4.
  • 5.
  • 6.
  • 7. Berry Webmail 10 9 500 400 100
  • 8.
  • 9. Internet ScoreCard – Measuring Success What types of reporting can I expect? Overall Website Traffic We’ll report your overall website traffic activity by month so you can see how our promotional tools are generating customer leads to your website. Telephone Call Activity Your ScoreCard shows the call activity generated from the trackable toll free telephone number on your customer’s website. Your unique telephone number routes directly to your business telephone. Contact Form Tracking View customer contact forms generated directly from your website to your [email_address] email address. These are current and prospective customers contacting your business. Clicks Tracking Easily view all the traffic generated from your website promotional services including Internet Yellow Page Directories and Search Engines.
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  • 12. Berry Do it for Me Website Design Packages Typically 60+ minutes Up to 60 images for first design Up to 20 Pages - 1 Map Page - 1 Contact Us Page - gallery pages, coupon pages also available $199.00 / mo. Berry Dominate Typically 45-60 minutes Up to 40 images for first design Up to 10 Pages - 1 Map Page - 1 Contact Us Page - gallery pages, coupon pages also available $149.00 / mo. Berry Captivate Typically 45 minutes Up to 20 images for first design Up to 5 - Up to 3 content pages - 1 Map Page - 1 Contact Us Page - gallery pages, coupon pages also available $99.00 / mo. Berry Presence Interview Images Pages Retail Price Product Description
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  • 18. Features and Benefits Berry Websites Feature Benefit WTM2U Web-based Self-Editing Tool Allows you to make changes anywhere at any time You can keep your website updated Quickly and easily No more waiting for someone to update your website. You can add as many pages as you want Unlimited Server Space & Bandwidth Many customers can view your web page at any time, and you can place as much information as you would like online Add as many pages and as much content as you want or upgrade to a larger website package and we’ll do it for you! Top Level Domain Helps ensure you are found easily and helps you establish strong branding We register your choice .com, .net, .org, .info, .biz to help you establish strong branding Unlimited Domain e-mails Gives a professional impression to clients and potential customers You can organize e-mails for business purposes or use them for employees Ex. [email_address] , [email_address]
  • 19. Berry Website Features and Benefits Feature Benefit WTM2U 60 mins of modifications We will do the work for you We can handle your website changes for you saving you time Internet Scorecard Tracking You can track all phone calls, contact us forms and visitors to ensure your dollars are being spent wisely   Toll Free Tracking Number Track all phone calls from website Never miss out on a potential customer. You can track all calls coming in to your tracking number. Find the number they called from, see missed calls, and even their location (city and state). Submit to Google, Bing and Yahoo! Website will be listed This means we will place your site to be listed in even more of the top engines. Enhanced Google Maps Feed More local exposure Customers can find your coupon listed as part of your Google Maps listing Submit to Bing Local and Yahoo! Local More local exposure We will request your site to be seen in even more local listings, giving you added local exposure
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  • 29. Payment Processors  2CheckOut.com*    Authorize.Net or eCheck.Net    Bank of America  Beanstream    BluePay    BLUEPAY2    Concord EFSNET    Cybercash    CyberSource**    DPI    Echo    eCommerce Exchange (ECX)    Epoch/Paycom    EPP/GoRealtime    eProcessing Network    EPS SecureNet    EWAY    Fast Transact    FirePay    Heartland Payment Systems    IntelliPay    Internet Secure    IONgate    iTransact    LinkPoint / YOURPAY    MCPS    Merchant Partners    MONERIS    Moneris 2.0    NetBanx    NetBilling    NETWORKMERCHANTS    PARADATA    Payflow Link*    Payflow Pro*    Paymentech    PAYPAL*    PayReady    PayStream    PaySystems Pro (RevEcom)    PlanetPayment    Plug n Pay    PRIGATE    Processing Net    PROTX    PROTXCA    PSiGate    PSIGATEXML    QuickBooks Merchant Services    Right Connect    SecurePay    SHIFT4    SkipJack    StrataPay    SUREPAY    TrustCommerce    USA EPAY    uSight    Veri Payment    ViaKlix – 2    ViaKlix (Nova)    Virtual Merchant    VirtualCard    WorldPay*    WorldPay Invisible * Does not integrate with our recurring billing system ** Requires $49 setup fee for key generation
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  • 35. Features and Benefits eCommerce Feature Benefit WTM2U? Customizable Matches your website Site visitors will have a seamless experience Searchable Customers can find products by keyword, category, or price More sales because customers can easily find products Secure SSL Encryption PCI/CISP Certified, McAfee Secure Monitoring You can rest assured your data, and your customers’ data is safe Manageable Full access to user-friendly order and store management and reporting; ability to export to excel, QuickBooks You can always keep your online storefront up to date
  • 36. Sample Presentation Flow Value Proposition Sales: Have you thought about adding a shopping cart to expand sales outside of your local area? Customer: Yes, I’ve considered it. Sales: Introduce Value: We can customize an online store for you to match the look and feel of your websites within 5 days of your site being published! It’s fast and easy. You just have to tell us what you want to sell! Sales: What type of products are you selling in your store? Customer: Children’s clothing Sales: Introduce Value: Customers can find products by keyword, category, or prices, so you could set up categories for girls, boys, sizes, seasons, etc. Conversion is higher when stores are that easy to navigate .
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  • 38. Objection Handling Addressing Objections Sales: Have you thought about adding a shopping cart to expand sales outside of your local area? Customer: Yes, I’ve considered it. Sales: Introduce Value: We can customize an online store for you to match the look and feel of your websites within 5 days of your site being published! It’s fast and easy. You just have to tell us what you want to sell! Objection: I just can’t afford it right now. Sales: Of course you can. Let’s do the math on if you make just 2 online sales per month. Discuss ROI Sales: What type of products are you selling in your store? Customer: Children’s clothing Sales: Introduce Value: Customers can find products by keyword, category, or prices, so you could set up categories for girls, boys, sizes, seasons, etc. Conversion is higher when stores are that easy to navigate . Objection: I don’t have time do mess with creating an online store Sales: We do it all for you. All you have to do is spend a few minutes with our ecommerce specialist, tell us about your products, and we’ll have you up and running 5 days after that consultation.
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Hinweis der Redaktion

  1. Website example and scorecard as new graphics?
  2. Live ecomm store
  3. Your customer should be encouraged to take advantage of website modifications to perfect their site over the first 30 days. Thereafter, enjoy 60 minutes of ongoing modification month to month
  4. Brochures created for the customer can typically be retrieved in electronic format by contacting the company who designed it.
  5. Play call sample. Keep things LINEAR.