DMX MUSIC Press Release- Zone Campaign

1. IHRSA BOOTH #2630
FOR IMMEDIATE RELEASE
Contact: Keri Aroesty
Marketing Manager, DMX MUSIC
DMX MUSIC INTRODUCES TARGETED STIMULATION ZONES
TO ENHANCE FITNESS CENTERS
Leading Provider of Health Club Atmospherics Refines Music Programming Selections
and A/V Services to Better Fit Industry Needs
LOS ANGELES, CALIFORNIA, April 17, 2007 – Designed to provide health club and spa
businesses with highly versatile audio and visual programming and services, DMX
MUSIC, the world’s leading provider of integrated media solutions for commercial
environments, today introduced its new Stimulation Zones solution at the Annual IHRSA
International Convention & Trade Show (booth #2630). From the reception area to the
workout floor, DMX MUSIC’s Stimulation Zones solution is designed to accentuate
fitness areas, pique members’ senses and drive sales in profit areas with compelling
music selections, targeted messaging and high-performance A/V systems.
“DMX MUSIC experts have compiled a targeted list of audio and visual solutions created
to enhance a gym or spa’s environment based on the specific activity in different zoned
areas,” said Mark Rozells, President and CEO of DMX MUSIC. “What’s needed in the
gym store or juice bar is completely different than what’s needed for the cardio or
aerobics room. DMX MUSIC understands that and provides the total solution for a club’s
needs whether it’s music, message marketing, systems or visual imaging.”
Music programming for each Stimulation Zone includes existing DMX MUSIC selections
that best drive members’ activities within the zone. The already comprehensive
Stimulation Zone solution continues to grow with four new audio styles and digital
signage options. Three new high-energy audio programs include ‘70s & ‘80s Hits
Workout, Classic Alternative Workout and Classic Rock Workout. An additional low-
energy programming selection, New Age Spa, has also been introduced as an additional
relaxation element to the Stimulation Zone selections.
In addition to specific music programming that will motivate and inspire members, DMX
MUSIC has identified equipment and services that will efficiently playback these music
selections while, in some cases, giving club employees the flexibility to control music
selections via a personal music player. Digital signage and video atmospherics
equipment is also available to couple with audio selections and further enhance gym
goers’ experiences. The Stimulation Zones can also feature targeted message
marketing to promote the club, various programs or special promotions.
Included in these services and products are DMX MUSIC’s dependable and robust
audio/visual systems, speakers and visual playback devices. As a result, each
Stimulation Zone is a comprehensive package of DMX MUSIC’s audio and visual
services that will maximize the playback and projection to support the gym or spa’s
business objectives.

2. “We understand that gym owners have enough to worry about as it is,” continued
Rozells. “Therefore DMX MUSIC has made it a goal to deliver one-stop solutions for all
health, racquet and sports club industry professionals. Through close cooperation with
owners and invaluable feedback from industry professionals, we’ve developed solutions
that can cater to cardio areas, warm-up a welcome area or move products in the store
and ultimately eliminate the need for club owners to worry about atmosphere.”
The Stimulation Zones for the health and fitness industry offered by DMX MUSIC are:
Primary Zones
• Pump Zone: Cardio Machine/Weight Room combination
DMX MUSIC Services: Music, A/V Systems, Visual Messaging, Cardio Theater
DMX MUSIC Play list: PUMP!, Glow, Classic Alternative Workout, Classic Rock
Workout and Power Hits
• Burn Zone: Circuit Training Area or Spin Room
DMX MUSIC Services: High-end audio system with consumer CD player and port
for easy hook-up of a personal MP3 player/iPod
DMX MUSIC Play list: Glow, Electro sphere, Power Hits and '70s & '80s Hits
Workout
• Power Zone: Aerobics Studio
DMX MUSIC Services: High-end audio system with consumer CD player and port
for easy hook-up of a personal MP3 player/iPod
DMX MUSIC Play list: Glow, Electro sphere, Power Hits and Dance
• Zen Zone: Yoga Studio
DMX MUSIC Services: High-end audio system with consumer CD player and port
for easy hook-up of a personal MP3 player/iPod
DMX MUSIC Play list: New Age Spa, Tranquility, Zen, Earth Tones and
Subterranean
Secondary Zones:
• Welcome Zone: Reception/Membership Sales/Check In Desk
DMX MUSIC Services: Music, A/V Systems, Visual Messaging, Onsite and On Hold
Message Marketing

3. DMX MUSIC Play list: Party Favors, Holiday & Happenings, Classic Rock Workout,
and region-specific options like Modern Country, Urban Beat, Urban AC, Urban
Alternative
• Refresh Zone: Cafe/Juice Bar
DMX MUSIC Services: Music, A/V Systems, Visual Messaging, Onsite Message
Marketing
DMX MUSIC Play list: Groove Lounge, Reggae, Retro Disco and Old School Funk
• Transformation Zone: Locker Room
DMX MUSIC Services: Music, A/V Systems, Visual Messaging, Onsite Message
Marketing
DMX MUSIC Play list: Great Standards, Vixens (Ladies' Locker Room), Modern Day
Divas (Ladies' Locker Room), Rat Pack, Riviera, College Rock, Holidays &
Happenings and region-specific options like Modern Country, Urban Beat, Urban AC,
Urban Alternative
• Recharge Zone: Spa/Massage
DMX MUSIC Services: High-end audio system with consumer CD player and port
for easy hook-up of a personal MP3 player/iPod
DMX MUSIC Play list: New Age Spa, Tranquility, Zen and Earth Tones
About DMX MUSIC:
DMX MUSIC, Inc. is a majority-owned subsidiary of Liberty Media Corporation (NYSE: L,
LMC.B). Operating in more than 100 countries, DMX MUSIC is headquartered in Los
Angeles with offices throughout the United States and internationally in Australia,
Belgium, Canada, The Czech Republic, France, Germany, Holland, Hungary, Poland,
Spain, Japan and the United Kingdom. DMX MUSIC is a global leader in digital music
and visual imaging programming, with one of the world's largest digital music and video
libraries, creating more than 500 unparalleled styles of commercial-free programming
delivered via digital cable, satellite, DVD and the Internet. DMX MUSIC distributes its
music and visual services worldwide to more than 11 million homes, 180,000
businesses, and 30 airlines and includes a worldwide daily listening audience of more
than 100 million people. For more information access the company’s website at
www.dmxmusic.com.
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