K^2 London Presentation: Agency Team Innovation - Craig Lister

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Kenshoo

K^2 London agency point-of-view from Craig Lister of Reprise presented on April 2nd, 2014.

Marketing Business Technologie

Agency Team Innovation
Craig Lister
Head of Reprise Media UK & EMEA

Search
Director
Account Manager
Performance Account Executive
Account
Analyst
Affiliate Consultant
Client
Partner
Mobile Lead
SEO Executive
SEO Content
Strategist
SEO
Outreac
h
Manager
Performance Media
Specialist
Campaign
Engineer
Director of Campaign
Operations
Social Business
Strategist
Client
Services
Director
Junior Social Media
Producer
Graduate
Executive

Methodology Proprietary Tools
Best in Breed
Technology

CPA -
55%
CPEA -65%
CPC -43%
CTR
+4%
Conversions
+15%
SOV +40%
CPEA -
15%
CPEA -43%
CTR +6%
CTR +2%
SOV +48%
SOV +29%
CPC -14%
CPC -27%
Conversions
+10%
Conversions
+25%
CPA -26%
CPA -20%

Thank you!
Craig Lister
Head of Reprise Media UK & EMEA
Telephone: (+44) 207 073 7250
Mobile: (+44) 7909 001 679
craig.lister@reprisemedia.com

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K^2 London Presentation: Agency Team Innovation - Craig Lister

1. Agency Team Innovation Craig Lister Head of Reprise Media UK & EMEA

2. Search Director Account Manager Performance Account Executive Account Analyst Affiliate Consultant Client Partner Mobile Lead SEO Executive SEO Content Strategist SEO Outreac h Manager Performance Media Specialist Campaign Engineer Director of Campaign Operations Social Business Strategist Client Services Director Junior Social Media Producer Graduate Executive

4. The Team

5. Inspiration

6. Methodology Proprietary Tools Best in Breed Technology

7. Discovery in Action

8. CPA - 55% CPEA -65% CPC -43% CTR +4% Conversions +15% SOV +40% CPEA - 15% CPEA -43% CTR +6% CTR +2% SOV +48% SOV +29% CPC -14% CPC -27% Conversions +10% Conversions +25% CPA -26% CPA -20%

9. Taking Encore Global

10. How Have We Achieved This?

11.

12. Empowerment Encouragement Guidance

13.

14.

15. Collaboration and Partnership

16.

17. Thank you! Craig Lister Head of Reprise Media UK & EMEA Telephone: (+44) 207 073 7250 Mobile: (+44) 7909 001 679 craig.lister@reprisemedia.com