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Saving the World 140
Characters at A Time
             @KennySilva
             #bcn10save




   October 16th, 2010 - BarCamp: Nashville
Why?
    Charity: Water
      Raised More than $20 Million
      Funded Nearly 3000 Water Projects
      1.3 Million People Served

    To Mama With Love
       Honored 329 Moms
       Raised $16,910
       Built Homes for 17 Children

#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Tell Stories That Matter




#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Charity: Water

$20 Million

3000 Water Projects

1.3 Million People Served




              The power of a story...
  #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Social Media = Tools




#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Listen Up!




#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
American Red Cross




          Listen First. Engage Second.

#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Setting Up a
          Listening Station




#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Google Alerts




#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Google Reader




#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Engage!




#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Chat Responsibly
                               Real
                           Relevant
                        Reasonable
                           Thankful
                         Respectful
                     Conversational

#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Build Relationships




 Get out there and make some friends!

#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Be Intentional




                    Meet The Influencers


#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Community




      A Loyal Community Is A Powerful Thing


#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Investing Social Capital

                                                  Compelling
                                                   Content
                                                       +
                                                   Follower
                                                    Loyalty
                                                       =
                                                   Growth

#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Sharing is Caring




                    Spread the Love

#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Leveraging
           Your Community




#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
We Are Nashville


                                                   1600 Volunteers

                                                   $100,000

                                                   300 Houses




#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Critical Exposure




                  3 Weeks... $20,669
#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Bring It Home




           What do you have to lose?

#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
Questions




                           ?
#bcn10save - Saving The World 140 Characters at a Time - @kennysilva
For more information:

                   Kenny Silva
              http://kennysilva.net
            kenny@thesilvagroup.net
              twitter: @KennySilva



#bcn10save - Saving The World 140 Characters at a Time - @kennysilva

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Saving The World 140 Characters at a Time

  • 1. Saving the World 140 Characters at A Time @KennySilva #bcn10save October 16th, 2010 - BarCamp: Nashville
  • 2. Why? Charity: Water Raised More than $20 Million Funded Nearly 3000 Water Projects 1.3 Million People Served To Mama With Love Honored 329 Moms Raised $16,910 Built Homes for 17 Children #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 3. Tell Stories That Matter #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 4. Charity: Water $20 Million 3000 Water Projects 1.3 Million People Served The power of a story... #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 5. Social Media = Tools #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 6. Listen Up! #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 7. American Red Cross Listen First. Engage Second. #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 8. Setting Up a Listening Station #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 9. Google Alerts #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 10. Google Reader #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 11. Engage! #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 12. Chat Responsibly Real Relevant Reasonable Thankful Respectful Conversational #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 13. Build Relationships Get out there and make some friends! #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 14. Be Intentional Meet The Influencers #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 15. Community A Loyal Community Is A Powerful Thing #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 16. Investing Social Capital Compelling Content + Follower Loyalty = Growth #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 17. Sharing is Caring Spread the Love #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 18. Leveraging Your Community #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 19. We Are Nashville 1600 Volunteers $100,000 300 Houses #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 20. Critical Exposure 3 Weeks... $20,669 #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 21. Bring It Home What do you have to lose? #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 22. Questions ? #bcn10save - Saving The World 140 Characters at a Time - @kennysilva
  • 23. For more information: Kenny Silva http://kennysilva.net kenny@thesilvagroup.net twitter: @KennySilva #bcn10save - Saving The World 140 Characters at a Time - @kennysilva