3. Business promotion Internet is the most obvious place to make a point www.shortology.com Product info Just my point, for the heck of it Website traffic And to get it across http://www.optiologic.com
4. Why no one listens to me? I have bad breathPeople don’t like my pointInternet community is arrogantInternet is too big for me No No No No http://www.optiologic.com
5. Point 1 Think about your audience Not just about your point
6. Convert features into benefits The feature – your point of view The benefit – the way your audience like to see it Pinpoint the Feature. Then convert it in to the benefit http://www.shortology.com
7. www.shortology.com What is shortology? The feature:A system to put your ideas in 7 bullet points The Benefit:Tell short, be heard People listen when they see the benefit http://www.shortology.com
8. Point 2 Get the first sentence right Everything else should follow the first sentence
9. Inverted pyramid style Think about the essence of your point Let the first sentence be your conclusion
10. Inverted pyramid style Focus on one sentence. First task is alwaysto get the first sentence read. http://www.optiologic.com
11. Point 3 People do not care what you think People want to know if you know what they are thinking
12. To the point writing Web designand Development– For your entire web design needs The hardest part is making people believe in what you say http://www.optiologic.com
13. To the point writing cheapestweb design service in the world. With world class designs Contact OptioLogictoday It’s lot easier when people thinks: ‘So, you know what I want’ http://www.shortology.com
14. Point 4 Everyone likes a story But nobody likes to read a novel in the computer
15. Power of narrative Every one likes a story Try to make your articles attractive http://www.optiologic.com
16. Point 5 Don’t just see the treesSee the forest as well Aim for the target audience. But do not forget the rest
17. No real targets Social networks attracts all kinds of peopleGive space for every oneA complete stranger may become your best listener http://www.optiologic.com
18. Recap Think about your audienceGet the first sentence rightPeople want to know if you know what they are thinkingEvery one likes a storyAim for the target audience. But do not forget the rest. http://www.optiologic.com