SlideShare ist ein Scribd-Unternehmen logo
1 von 18
The elevator pitch




Preparing for your 3 minutes of fame
            Peter Russo
          Janinka Feenstra
Agenda

• Introduction: who’s who?
• COMS YTA process
• Theory of a good pitch
My name is…
COMS
        Young Technology Award
• Process:
  – Sunday: introduction to pitching
  – Monday: 10 AM announcement of finalists
    during plenary session
  – 13.30-15.30 Lessons learned in Technology
    Startups
  – 16.00 – 17.30 Practice and improve your pitch
  – Tuesday: 16.00 start finale (3 minutes)
Importance of a good pitch
• Sometimes, Your Only Chance
• Average VC Listens for Only 90 Seconds
• Process Forces You to Clarify Your Concept
  – Usually You Understand More Clearly
We’ve all pitched before

• Situations for an elevator pitch:
   – Birthday parties
   – Networking events where you meet potential customers,
     partners and investors
   – Or during a phonecall with media


• The key to success:
   – Be prepared
   – Use the building blocks relevant for that specific situation
   – It’s not about closing the deal, it’s about starting the
     conversation!
Preparation
Think about:
• Who is your listener / audience?
  – No jargon: make it easy to understand
• What do you need from them?
• What should they remember?
The first impression
• Enthusiasm and belief
• Likeability
• Getting the attention:
  – Rhetorical question
  – Joke
  – Tell a short story that we can relate to
Stage attitude

• What you say and what the audience
  hears:
  – An audience’s opinion is based for more than
    50% on how you say something, not what you
    say

  – Don’t be afraid of silence
  – Dress to impress!
Building blocks
•   Introduction
     – Get our attention!
     – Your name and your company name
     – What are you looking for                     90-seconds
•   Which problem are you solving for whom?
•   Your solution: product or service?
•   What’s your competitve advantage?
•   Business model


•Team
•Competition                                  If you still have time
•Marketing/sales/distribution
•Status and timeline

•Summarize and call to action                 Always!
Customer perspective
             of the problem
• Who is your customer?
• Your customer’s problem is:
  – A pain he wants solved (priority)
  – Relevant and important
  – He/she wants to pay for it to go away


• How many potential customers are
  experiencing this problem?
Your USP

• Convince the audience you have the best solution
   – Happy customers
   – Case studies

• Value proposition: your solution quantified:
      • Saves money
      • Increases turnover
      • Saves time
      • Is more accurate
Team
• Investors invest in a team, customers buy
  from people

• Do you have an experienced team, an
  absolute authority in the field? Tell us!
3 minutes
• You won’t have enough time to tell us
  everything (so don’t zoom in on the
  technical details)
• Make the listener and the judges want to
  ask you for more info
• No powerpoints
Try This Sample
• Our business will deliver ______ to _______. Until now, this
  market has been underserved because _________.
• Our business was / will be launched on ____and we will begin
  delivering product ______.
• Our business model involves ______ and we expect to reach a
  breakeven level in the ___ quarter.
• We have put together a team led by ____ and _____, who
  have ______. In addition, our Advisory Board includes
  ______.
• We have raised ___ thusfar and are now seeking _____ to
  finance _______.
• We anticipate an exit strategy in year ____ through _____.
• I would like the opportunity to schedule a meeting to discuss
  this with you in greater detail.
Questions?
• www.slideshare.net/kennisparktwente
Practice
• Giving feedback:

  – Describe the behavior of the person pitching
    and the effect on you as a listener
  – What went very well
  – What still needs some work
Good luck preparing!

Weitere ähnliche Inhalte

Was ist angesagt?

The art of inviting
The art of invitingThe art of inviting
The art of inviting
dpaknayak
 

Was ist angesagt? (17)

Lets do our marketing(theme) thought 2
Lets do our marketing(theme) thought 2Lets do our marketing(theme) thought 2
Lets do our marketing(theme) thought 2
 
Aiesec product belief and sales training april14
Aiesec product belief and sales training april14Aiesec product belief and sales training april14
Aiesec product belief and sales training april14
 
10 sales essentials
10 sales essentials10 sales essentials
10 sales essentials
 
Virtual Selling by Richard Mulvey
Virtual Selling by Richard MulveyVirtual Selling by Richard Mulvey
Virtual Selling by Richard Mulvey
 
The art of inviting
The art of invitingThe art of inviting
The art of inviting
 
Solution sales
Solution salesSolution sales
Solution sales
 
Well-known and Undiscovered Tips for Good Customer Service
Well-known and Undiscovered Tips for Good Customer ServiceWell-known and Undiscovered Tips for Good Customer Service
Well-known and Undiscovered Tips for Good Customer Service
 
21st century selling
21st century selling21st century selling
21st century selling
 
Selling in restaurants & hotels
Selling in restaurants & hotels Selling in restaurants & hotels
Selling in restaurants & hotels
 
Retail customer service training
Retail customer service trainingRetail customer service training
Retail customer service training
 
How to Effectively Manage the Sales Process
How to Effectively Manage the Sales ProcessHow to Effectively Manage the Sales Process
How to Effectively Manage the Sales Process
 
Effective sales
Effective salesEffective sales
Effective sales
 
Keys to Marketing and Selling Products Successfully
Keys to Marketing and Selling Products SuccessfullyKeys to Marketing and Selling Products Successfully
Keys to Marketing and Selling Products Successfully
 
Sales presentation skills
Sales presentation skillsSales presentation skills
Sales presentation skills
 
Sales letters and Sales Promotion Letters
Sales letters and Sales Promotion LettersSales letters and Sales Promotion Letters
Sales letters and Sales Promotion Letters
 
Ways to Sell Better
Ways to Sell BetterWays to Sell Better
Ways to Sell Better
 
7. sales letters
7. sales letters7. sales letters
7. sales letters
 

Andere mochten auch

Converting Waste Plastics into Fuel
Converting Waste Plastics into FuelConverting Waste Plastics into Fuel
Converting Waste Plastics into Fuel
UNEPIETC
 
cryogenic engine ppt by santosh
 cryogenic engine ppt by santosh cryogenic engine ppt by santosh
cryogenic engine ppt by santosh
Santosh Santu
 

Andere mochten auch (20)

Sourabh seminar
Sourabh seminarSourabh seminar
Sourabh seminar
 
BUSINESS MODEL CYBERNETICS: Simply Create, Deliver, and Share Awesome Custome...
BUSINESS MODEL CYBERNETICS: Simply Create, Deliver, and Share Awesome Custome...BUSINESS MODEL CYBERNETICS: Simply Create, Deliver, and Share Awesome Custome...
BUSINESS MODEL CYBERNETICS: Simply Create, Deliver, and Share Awesome Custome...
 
Haptic tech seminar pt
Haptic tech seminar ptHaptic tech seminar pt
Haptic tech seminar pt
 
The E-Bomb
The E-BombThe E-Bomb
The E-Bomb
 
Electromagnetic bomb
Electromagnetic bombElectromagnetic bomb
Electromagnetic bomb
 
E bomb seminar report
E bomb seminar reportE bomb seminar report
E bomb seminar report
 
Fiber bragg gratings
Fiber bragg gratingsFiber bragg gratings
Fiber bragg gratings
 
Cryogenics and its space applications
Cryogenics and its space applicationsCryogenics and its space applications
Cryogenics and its space applications
 
cryogenic rocket engine
cryogenic rocket enginecryogenic rocket engine
cryogenic rocket engine
 
Camless Engines
Camless EnginesCamless Engines
Camless Engines
 
Camless engines
Camless enginesCamless engines
Camless engines
 
E bomb
E bomb E bomb
E bomb
 
Electromagnetic bomb ppt.
Electromagnetic bomb ppt.Electromagnetic bomb ppt.
Electromagnetic bomb ppt.
 
Cars Of The Future
Cars Of The FutureCars Of The Future
Cars Of The Future
 
Automobile technologies in 2020
Automobile technologies in 2020Automobile technologies in 2020
Automobile technologies in 2020
 
Converting Waste Plastics into Fuel
Converting Waste Plastics into FuelConverting Waste Plastics into Fuel
Converting Waste Plastics into Fuel
 
E-BALL TECHNOLOGY SEMINAR REPORT
E-BALL TECHNOLOGY SEMINAR REPORTE-BALL TECHNOLOGY SEMINAR REPORT
E-BALL TECHNOLOGY SEMINAR REPORT
 
Cryogenic technology best ppt
Cryogenic technology best pptCryogenic technology best ppt
Cryogenic technology best ppt
 
cryogenic engine ppt by santosh
 cryogenic engine ppt by santosh cryogenic engine ppt by santosh
cryogenic engine ppt by santosh
 
Seminar on conversion of plastic wastes into fuels
Seminar on conversion of plastic wastes into fuelsSeminar on conversion of plastic wastes into fuels
Seminar on conversion of plastic wastes into fuels
 

Ähnlich wie Young Technology Award COMS

Introduction to Pitching - SWKE2k14
Introduction to Pitching - SWKE2k14Introduction to Pitching - SWKE2k14
Introduction to Pitching - SWKE2k14
Juraj Danko
 
0 to 10 Million Leads : Lessons learned from the lead gen trenches
0 to 10 Million Leads : Lessons learned from the lead gen trenches0 to 10 Million Leads : Lessons learned from the lead gen trenches
0 to 10 Million Leads : Lessons learned from the lead gen trenches
typicaljoe
 

Ähnlich wie Young Technology Award COMS (20)

Business Startup Bootcamp - Day 3
Business Startup Bootcamp - Day 3Business Startup Bootcamp - Day 3
Business Startup Bootcamp - Day 3
 
Prospecting 101
Prospecting 101Prospecting 101
Prospecting 101
 
Introduction to Pitching - SWKE2k14
Introduction to Pitching - SWKE2k14Introduction to Pitching - SWKE2k14
Introduction to Pitching - SWKE2k14
 
Pitching
PitchingPitching
Pitching
 
StartupWeekend Tuzla pitching like a boss
StartupWeekend Tuzla pitching like a bossStartupWeekend Tuzla pitching like a boss
StartupWeekend Tuzla pitching like a boss
 
How to teach salespeople to always ask the right questions
How to teach salespeople to always ask the right questionsHow to teach salespeople to always ask the right questions
How to teach salespeople to always ask the right questions
 
Positioning Professional Services for Success
Positioning Professional Services for SuccessPositioning Professional Services for Success
Positioning Professional Services for Success
 
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
The First 2 Steps to the Epiphany: Customer Discovery, Customer Validation an...
 
Clear edge - candidate interview preparation
Clear edge - candidate interview preparationClear edge - candidate interview preparation
Clear edge - candidate interview preparation
 
Biz plan presentation_template
Biz plan presentation_templateBiz plan presentation_template
Biz plan presentation_template
 
How to sell your business idea to your customers & investors
How to sell your business idea to your customers & investorsHow to sell your business idea to your customers & investors
How to sell your business idea to your customers & investors
 
Startup weekend - your 5 minute pitch
Startup weekend - your 5 minute pitchStartup weekend - your 5 minute pitch
Startup weekend - your 5 minute pitch
 
0 to 10 Million Leads : Lessons learned from the lead gen trenches
0 to 10 Million Leads : Lessons learned from the lead gen trenches0 to 10 Million Leads : Lessons learned from the lead gen trenches
0 to 10 Million Leads : Lessons learned from the lead gen trenches
 
How to Sell a Franchise Business
How to Sell a Franchise BusinessHow to Sell a Franchise Business
How to Sell a Franchise Business
 
How To Market a Professional Services Firm
How To Market a Professional Services FirmHow To Market a Professional Services Firm
How To Market a Professional Services Firm
 
Selling your story
Selling your storySelling your story
Selling your story
 
Clear Edge - interview and cv advice for candidates
Clear Edge - interview and cv advice for candidatesClear Edge - interview and cv advice for candidates
Clear Edge - interview and cv advice for candidates
 
How to Write a Creative Brief
How to Write a Creative BriefHow to Write a Creative Brief
How to Write a Creative Brief
 
Qestioning Tech's
Qestioning Tech'sQestioning Tech's
Qestioning Tech's
 
Customer Discovery
Customer DiscoveryCustomer Discovery
Customer Discovery
 

Mehr von High Tech Systems Park

Mehr von High Tech Systems Park (20)

COMS International Conference on Commercialization of Micro and Nanotechnology
COMS International Conference on Commercialization of Micro and NanotechnologyCOMS International Conference on Commercialization of Micro and Nanotechnology
COMS International Conference on Commercialization of Micro and Nanotechnology
 
Kennispark Twente: innovatiecampus voor kennisintensieve ondernemers
Kennispark Twente: innovatiecampus voor kennisintensieve ondernemersKennispark Twente: innovatiecampus voor kennisintensieve ondernemers
Kennispark Twente: innovatiecampus voor kennisintensieve ondernemers
 
Innoversum 2011: Presentatie textiles
Innoversum 2011: Presentatie  textilesInnoversum 2011: Presentatie  textiles
Innoversum 2011: Presentatie textiles
 
Innoversum 2011: presentatie Textiles
Innoversum 2011: presentatie TextilesInnoversum 2011: presentatie Textiles
Innoversum 2011: presentatie Textiles
 
Innoversum 2011: Health, Mobihealth
Innoversum 2011: Health, MobihealthInnoversum 2011: Health, Mobihealth
Innoversum 2011: Health, Mobihealth
 
Innoversum 2011: Presentatie Inertia technology
Innoversum 2011: Presentatie Inertia technology Innoversum 2011: Presentatie Inertia technology
Innoversum 2011: Presentatie Inertia technology
 
Innoversum 2011: presentatie van heteren
Innoversum 2011: presentatie van heterenInnoversum 2011: presentatie van heteren
Innoversum 2011: presentatie van heteren
 
Annual Report Kennispark Twente 2010
Annual Report Kennispark Twente 2010Annual Report Kennispark Twente 2010
Annual Report Kennispark Twente 2010
 
Jaarverslag Kennispark Twente 2010
Jaarverslag Kennispark Twente 2010Jaarverslag Kennispark Twente 2010
Jaarverslag Kennispark Twente 2010
 
STW Valorisation Grants: Do's and Don'ts
STW Valorisation Grants: Do's and Don'tsSTW Valorisation Grants: Do's and Don'ts
STW Valorisation Grants: Do's and Don'ts
 
Tijdelijke Ondernemers Plaats
Tijdelijke Ondernemers PlaatsTijdelijke Ondernemers Plaats
Tijdelijke Ondernemers Plaats
 
Cash is King: Hoe om te gaan met onbetaalde vorderingen?
Cash is King: Hoe om te gaan met onbetaalde vorderingen?Cash is King: Hoe om te gaan met onbetaalde vorderingen?
Cash is King: Hoe om te gaan met onbetaalde vorderingen?
 
Cash is King: Hoe om te gaan met onbetaalde vorderingen
Cash is King: Hoe om te gaan met onbetaalde vorderingenCash is King: Hoe om te gaan met onbetaalde vorderingen
Cash is King: Hoe om te gaan met onbetaalde vorderingen
 
Pitchworkshop: pitchen kun je leren
Pitchworkshop: pitchen kun je lerenPitchworkshop: pitchen kun je leren
Pitchworkshop: pitchen kun je leren
 
Patents at the University of Twente
Patents at the  University of TwentePatents at the  University of Twente
Patents at the University of Twente
 
Zsaaie Sessie: Mobiele applicaties
Zsaaie Sessie: Mobiele applicatiesZsaaie Sessie: Mobiele applicaties
Zsaaie Sessie: Mobiele applicaties
 
Zsaaie Sessie: Mobiele applicaties
Zsaaie Sessie: Mobiele applicatiesZsaaie Sessie: Mobiele applicaties
Zsaaie Sessie: Mobiele applicaties
 
Op weg naar de TOP
Op weg naar de TOPOp weg naar de TOP
Op weg naar de TOP
 
A brief introduction: Kennispark Twente, innovationcampus
A brief introduction: Kennispark Twente, innovationcampusA brief introduction: Kennispark Twente, innovationcampus
A brief introduction: Kennispark Twente, innovationcampus
 
Annual Report Kennispark Twente 2009
Annual Report Kennispark Twente 2009Annual Report Kennispark Twente 2009
Annual Report Kennispark Twente 2009
 

Kürzlich hochgeladen

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 

Kürzlich hochgeladen (20)

Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
Ooty Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Avail...
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024Marel Q1 2024 Investor Presentation from May 8, 2024
Marel Q1 2024 Investor Presentation from May 8, 2024
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur 70918*19311 CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NSCROSS CULTURAL NEGOTIATION BY PANMISEM NS
CROSS CULTURAL NEGOTIATION BY PANMISEM NS
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
PHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation FinalPHX May 2024 Corporate Presentation Final
PHX May 2024 Corporate Presentation Final
 

Young Technology Award COMS

  • 1. The elevator pitch Preparing for your 3 minutes of fame Peter Russo Janinka Feenstra
  • 2. Agenda • Introduction: who’s who? • COMS YTA process • Theory of a good pitch
  • 4. COMS Young Technology Award • Process: – Sunday: introduction to pitching – Monday: 10 AM announcement of finalists during plenary session – 13.30-15.30 Lessons learned in Technology Startups – 16.00 – 17.30 Practice and improve your pitch – Tuesday: 16.00 start finale (3 minutes)
  • 5. Importance of a good pitch • Sometimes, Your Only Chance • Average VC Listens for Only 90 Seconds • Process Forces You to Clarify Your Concept – Usually You Understand More Clearly
  • 6. We’ve all pitched before • Situations for an elevator pitch: – Birthday parties – Networking events where you meet potential customers, partners and investors – Or during a phonecall with media • The key to success: – Be prepared – Use the building blocks relevant for that specific situation – It’s not about closing the deal, it’s about starting the conversation!
  • 7. Preparation Think about: • Who is your listener / audience? – No jargon: make it easy to understand • What do you need from them? • What should they remember?
  • 8. The first impression • Enthusiasm and belief • Likeability • Getting the attention: – Rhetorical question – Joke – Tell a short story that we can relate to
  • 9. Stage attitude • What you say and what the audience hears: – An audience’s opinion is based for more than 50% on how you say something, not what you say – Don’t be afraid of silence – Dress to impress!
  • 10. Building blocks • Introduction – Get our attention! – Your name and your company name – What are you looking for 90-seconds • Which problem are you solving for whom? • Your solution: product or service? • What’s your competitve advantage? • Business model •Team •Competition If you still have time •Marketing/sales/distribution •Status and timeline •Summarize and call to action Always!
  • 11. Customer perspective of the problem • Who is your customer? • Your customer’s problem is: – A pain he wants solved (priority) – Relevant and important – He/she wants to pay for it to go away • How many potential customers are experiencing this problem?
  • 12. Your USP • Convince the audience you have the best solution – Happy customers – Case studies • Value proposition: your solution quantified: • Saves money • Increases turnover • Saves time • Is more accurate
  • 13. Team • Investors invest in a team, customers buy from people • Do you have an experienced team, an absolute authority in the field? Tell us!
  • 14. 3 minutes • You won’t have enough time to tell us everything (so don’t zoom in on the technical details) • Make the listener and the judges want to ask you for more info • No powerpoints
  • 15. Try This Sample • Our business will deliver ______ to _______. Until now, this market has been underserved because _________. • Our business was / will be launched on ____and we will begin delivering product ______. • Our business model involves ______ and we expect to reach a breakeven level in the ___ quarter. • We have put together a team led by ____ and _____, who have ______. In addition, our Advisory Board includes ______. • We have raised ___ thusfar and are now seeking _____ to finance _______. • We anticipate an exit strategy in year ____ through _____. • I would like the opportunity to schedule a meeting to discuss this with you in greater detail.
  • 17. Practice • Giving feedback: – Describe the behavior of the person pitching and the effect on you as a listener – What went very well – What still needs some work

Hinweis der Redaktion

  1. We need this info for the host, so he can tell the audience a bit more about our contestants
  2. Convince
  3. Floorcloth