The document discusses Social Return on Investment (SROI), a method for understanding, managing, and communicating the financial and non-financial values created by organizations. SROI follows seven principles: involve stakeholders, understand what changes as a result of the organization's activities, value the outcomes that matter to stakeholders, only include material information, do not over-claim the values created, be transparent, and verify the results. The document promotes several online resources and tools for learning more about SROI analysis.