3. Powerful Facts
Kids are learning on iPad, not chalkboards
We don’t have a choice WHETHER we do social media,
but HOW WELL we do it!
93% of consumers trust peer recommendation, when
only 14% trust advertising
93% of marketers use social media for business
The ROI of Social Media is that your business will still
exist in 5 years time!
5. What Is The Plan?
Is this the death of old Marketing
12 rules of Social Media
Over to you
Tea and biscuits – YUM!
LinkedIn
Your turn again
Networking (and more questions)
V
6. Why Be On Social Media?
Your customers are on it
Your competitors are on it
Your industry is on it
8. Networking
Brand awareness
Driving people to your website
Building relationships
Spying on competitors
Learning about your industry
Educating potential clients
Customer service
Recruiting staff
10. Have a Killer Profile
Picture of you or your brand
Tell tweeters what you do
Show a side of your personality
Add something a little personal but not something
no one should know
Never include politics or religion
Have fun
Do not copy other bios
11. Have a Killer Profile
You or brand as profile picture?
Banner Picture
Complete your information section
Products
Awards
SEO
24. Ideas for Using
Facebook Daily
Read Your Newsfeed updates
Post 1-3 Updates
Reply to comments/likes from fans
Share 1 post from another business page
Like/Comment as your Business Page on atleast 2
updates
25. Ideas for Using
Twitter Daily
RT 5 useful tweets
Send 3 business updates (these can be scheduled)
Send 2 personal updates
Shout out to 1 person you admire
Reply to all your @ Mentions
Have one back and forth conversation
Help one person with a business query
39. Ideas for using LinkedIn
Daily/Weekly
Daily Update your status from within LinkedIn
Comment on a group discussion or start a group
discussion
Accept invitations
Aim for 2-5 connections a week
Write a recommendation
Request a recommendation