An Apple, a Chip and a Square walk into a bar… how does the bartender get paid? Big change is coming Oct 1, 2015 – Make sure you have what you need to get paid. The world of payment processing is going through some major changes – some of which are mandated by the government to happen before October – are you prepared? With all the changes in financial tech, explore different ways to accept payment. Topics include: EMV chips, the Square & similar products, NFC products (Apple iPay, Google Wallet, etc), using services such as PayPal, Stripe, or Authorize.net

1. Financial Tech
April 16, 2015

2. The purpose of this meeting is to inform and introduce
technology to Chamber members, not necessarily to give
a complete education on the topics discussed.
Some of the technologies discussed are quite often
available through Chamber member companies, including
several of the volunteers in the subcommittee. Other
topics are presented as classes by the Chambers.
If you would like to discuss any of these topics more in-
depth, please contact one of the subcommittee members
after the meeting and we’ll get you in touch with the best
contact for your interest.
Mission

3. Sub-Committee
Chamber Member Companies working together to
bring you the information on the technological topics
that interest you and can benefit your business!
Co-Chairman
Ken Tucker, Changescape Web
Mark Peimann, EPC Computers
Andy Kastrup, ProTronics Technologies, Inc.
Art & Candy Zemon, Hen’s Teeth Network
Beth Richter, ProTronics Technologies, Inc.
Don & David Weir, Managed Computer Services
Paul Barthel, Minuteman Press
Randy Downs, Independent Consultant

4. “Like” our Facebook Event
facebook.com/STCCTechComm

5. Card Reading Technologies
Manual Entry of Numbers
Magnetic Strip (current technology in use)
EMV (global standard - new technology in US - microprocessor
embedded on card)
http://www.smartcardalliance.org/slideshows-20120409/
NFC (available on some cards & allows for services like Apple
iPay & Google Wallet to be used. Technology available on most of
the newer smartphones – Galaxy S3 & newer, Apple iPhone 6 & 6+)
Full List: http://www.nfcworld.com/nfc-phones-list/

6. EMV Chip Cards
Source: http://www.smartcardalliance.org/slideshows-20120409/

7. EMV Chip Cards
Source: http://www.smartcardalliance.org/slideshows-20120409/

8. EMV Chip Cards
Source: http://www.smartcardalliance.org/slideshows-20120409/

9. EMV Chip Cards
Source: http://www.smartcardalliance.org/slideshows-20120409/

10. EMV Chip Cards
Source: http://www.smartcardalliance.org/slideshows-20120409/

11. EMV Chip Cards
Source: http://www.smartcardalliance.org/slideshows-20120409/

12. EMV Chip Cards
What is EMV?
EMV is the current global standard for payment
processing with credit and debit cards. It will soon
become the standard in the United States as well.
Currently, cardholder information is stored on a
magnetic stripe on the back of the card. With EMV,
that information, and more, is stored in a chip
embedded in the front of the card.

13. EMV Chip Cards
How does EMV work?
EMV is chip-based transaction processing that
focuses on the security of point-of-sale (POS)
transactions, with an end goal of reducing duplicate
card fraud and enabling other cardholder validation
methods. Rather than swiping a magnetic stripe
card through the magnetic stripe reader, customers
insert the card into the chip reader to enable the
POS equipment to interact with the chip in the card.

14. EMV Chip Cards
What is the difference between a contact card
and a contactless card?
Contact cards communicate with the card reader
over a contact plate; this plate must come into
contact with the terminal, usually via a dip reader.
Contactless cards communicate with radio
frequency (RFID) or near field communication
(NFC). Dual interface cards combine both
technologies and can communicate either way
(contact or contactless).

15. EMV Chip Cards
How does EMV impact PCI compliance?
Merchants are still required to achieve and maintain
PCI compliance. Annual SAQ completion and
quarterly external vulnerability scanning
requirements remain in effect.

16. EMV Chip Cards
Why are equipment upgrades necessary?
Utilizing the most current EMV capable devices —
with a chip slot — on the market today ensures that
the merchant can enable EMV via a simple
download once EMV-capable applications become
available. Merchants that purchase the most current
technology will be able to add compatible peripheral
devices with contactless functionality once they
become available; this will put merchants in the
position to fully achieve compliance and be ready
for the future liability shift.

17. EMV Chip Cards
What is the liability shift and how does it impact
merchants?
In order to reduce duplicate card fraud, the
associations have mandated a liability shift that will
occur in the next few months. This means that
whichever party causes a contact chip transaction
to not occur will be financially liable for any resulting
card-present counterfeit fraud losses. So if a
merchant does not have equipment that can
support chip technology and this is the cause of the
fraud, that merchant will be financially liable.

18. Card Reading Options
Traditional Readers (now equipped with EMV and NFC capabilities)

19. Card Reading Options
Square

20. Card Reading Options
USB Magnetic Reader (Combined with Payment Processing Option)

23. Stripe and PayPal – User Experience
Stripe
• Easy to integrate
• No monthly fees
• I know what I’m paying
• Integrates with Freshbooks
• Set up Auto-Billing
• No downside so far
PayPal
• Easy to integrate
• No monthly fees
• Integrates with Freshbooks
• Can take user away from your website
• Some people don’t have an account
(might deter some sales)
• Convenience – people who have PayPal
will use it because it is convenient (don’t
have to get wallet)

24. Authorize.net – User Experience
Authorize.net (Chambers)
• Process individually
• Run batch

25. Google Wallet –
User Experience

26. TechTip
 Freshbooks – www.freshbooks.com
 Online Accounting software for Non-Accountants
 $29.95/month (3 plans available - $19.95 and $39.95 also)
 Integrates online payments for Invoices (Stripe, PayPal, WePay)
 Automatically add late fees
 Team Timesheet and Expenses – can be used to generate invoices
 Can include contractors to track time and invoice me
 App for iPhone, iPad and Android
 Wave – www.waveapps.com
 Free (Basic) or Paid (includes Payroll & Credit Card Processing Options)
 QuickBooks Online – www.quickbooksonline.com
 Self Employed ($9.99/mo) or Small Business Options ($12.95 – $39.95/mo)

27. Ask a Techie

28. April 16
Presented by:
Please fill out your survey & drop it in the box before you leave
Art & Candy
ZemonMark PeimannKen Tucker
Andy Kastrup
Beth Richter
Paul Barthel
Financial Tech
Chris Calcaterra

29. Upcoming Events
Next Month’s TechComm Topic
Streaming Services
Upcoming Topic Ideas (Tentative):
eCars
Facebook Updates
Visual Marketing (YouTube, Instagram, Pinterest)