Cloud Computing is a revolution, yet our go to market strategies are grounded in old models. "I've seen the future of go to market and it's circular" - SV Cloud Camp participant

1. The 4th C – How the Cloud Changes Everything : A Go To Market Chalk-talkSV Product Camp, 4/2/11Ken RutskyPresident, KJR Associates, Inc.ken@kjrassociates.com@jayrutz

2. B2B Go To Market Today

3. Seven Go To Market Transitions 1: Products Become Services

4. Building The New Model

5. Seven Go To Market Transitions 2: Pricing is ALL Value Driven and Subscription

6. Building The New Model

7. Seven Go To Market Transitions 3: Companies Are Reinvented

8. Building The New Model

9. Seven Go To Market Transitions 4: Place – Channels are Creatively Destroyed and Recreated

10. Building The New Model

11. Seven Go To Market Transitions 5: Customers Re-segment, Reshape and Surround Your Company

12. Building The New Model

13. Seven Go To Market Transitions 6: Promotion Becomes Experience

14. Building The New Model

15. Seven Go To Market Transitions 7: Competition Comes From Everywhere and Anywhere

16. Building The New Model

17. The 4th C is the Cloud – A Radical Change The 4th C, How the Cloud Changes

18. The 4th C is the Cloud – A Radical Change

19. The 4th C is the Cloud – A Radical Change “The 4th C” – The Book –Coming in Sept 2011

20. Thank You ken@kjrassociates.com @jayrutz