Understanding What Is CRM?-Effective TRAINING
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Effective CRM Training
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Understanding What Is CRM?-Effective TRAINING
- 1. “ Understanding The CRM ” EFFECTIVE CUSTOMER RELATIONSHIP MANAGEMENT Training Bandung, 15-17 Desember 2009 By : Kanaidi, SE., M.Si [email_address]
- 18. Tiga Pilar CRM Sumber : Goldenbery , B., 2002, Successful CRM : Getting The People , Process and Technology Anton , Jon, 2002, CRM : The Bottom Line To Optimizing Your ROI . People Process Te ch nology CRM
- 19. CRM Programs Can Potentially Improve Sumber : Payne, A., 2005, Hand Book of CRM : Achieving Excellence in Customer Management , Oxfore : Buterworth-Heinemann. Sales System Marketing System Customer Service System Collaborative CRM Data wereho use Data Mining Back Office – Analytical CRM Front Office – Operational CRM