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Social Media for Non-Profits
How to leverage the major social networks to achieve your
 marketing, communications, and fundraising objectives

    Social                                 Traffic                   Best                Learn
                        URL
   Network                               Source: WolframAlpha         for                More
                                                                       SEO
                                        420 Million Visitors         Activism       http://mashable.com/
  Facebook       http://facebook.com
                                              Daily                Fundraising      category/facebook/
                                                                    Volunteers

                                                                       SEO          http://
   Google         http://google.com/    630 Million Visitors     Professional Bio   googlesystem.blogs
   Profiles              profiles             Daily                Index of All
                                                                  Online Activity
                                                                                    pot.com/2007/12/
                                                                                    google-profiles.html

                                                                       SEO
                                        69 Million Visitors      Viral Marketing    http://mashable.com/
    Twitter        http://twitter.com
                                              Daily                 Activism        guidebook/twitter/
                                                                   Volunteers




                                                                                                            Social network icons courtesy of http://komodomedia.com
                                                                       SEO
                                        340 Million Visitors    Emotional Appeals http://mashable.com/
   YouTube        http://youtube.com
                                              Daily              Viral Marketing  category/youtube/
                                                                    Activism

                                                                       SEO
                                        32 Million Visitors      Professional Bio   http://
   LinkedIn       http://linkedin.com
                                              Daily                Index of All     learn.linkedin.com/
                                                                  Online Activity


 Your Social       http://ning.com
                                        10 Million Visitors
                                                                   You decide!      http://blog.ning.com/
  Network                                     Daily
                                                                                                            ©2009




http://socialgrow.com                                                   http://ywait4success.com


                           http://brandsolutionsgroup.com

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How non-profits can leverage social media

  • 1. Social Media for Non-Profits How to leverage the major social networks to achieve your marketing, communications, and fundraising objectives Social Traffic Best Learn URL Network Source: WolframAlpha for More SEO 420 Million Visitors Activism http://mashable.com/ Facebook http://facebook.com Daily Fundraising category/facebook/ Volunteers SEO http:// Google http://google.com/ 630 Million Visitors Professional Bio googlesystem.blogs Profiles profiles Daily Index of All Online Activity pot.com/2007/12/ google-profiles.html SEO 69 Million Visitors Viral Marketing http://mashable.com/ Twitter http://twitter.com Daily Activism guidebook/twitter/ Volunteers Social network icons courtesy of http://komodomedia.com SEO 340 Million Visitors Emotional Appeals http://mashable.com/ YouTube http://youtube.com Daily Viral Marketing category/youtube/ Activism SEO 32 Million Visitors Professional Bio http:// LinkedIn http://linkedin.com Daily Index of All learn.linkedin.com/ Online Activity Your Social http://ning.com 10 Million Visitors You decide! http://blog.ning.com/ Network Daily ©2009 http://socialgrow.com http://ywait4success.com http://brandsolutionsgroup.com