If you approach website development from the consumer’s point of view you will be on target and the actual website design process will go a lot more smoothly. Let’s look at some important aspects of website development that will allow the design phase to focus more on function than fashion. There are many visually appealing websites that are totally ineffective. Your business can have the best looking website on the Internet, but if people must go to the 15th page of Google to find it, it’s not really worth the time and effort in took in website development.

1. Ken Bradford, Web Designer

2. Does your website work as hard as you
do ?
First Impression
Memorable
Solve Problems
Quality Interaction
Liked/Shared in
Social Networks
Fast to Load
Deliver Value
Promote Reliability
I can help!
Evergreen Content
Answer Questions
User Friendly
Mobile Friendly
Ken Bradford, Web Designer
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3. Does it make a good first impression ?
Ken Bradford, Web Designer
First impressions play a huge role
in a user's experience with a
company. The average time users
spend on a website is eight
seconds.
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4. It your website memorable ?
Ken Bradford, Web Designer
If your creativity and personality
come through in the design, others
will see it too. People relate to
personality, especially those websites
with personality that appeals to their
own.
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5. Ken Bradford, Web Designer
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From
the
Publisher
Hello, I’m Ken Bradford and I enjoy web design, graphic
design, and website development for small businesses in and
around Clarksville, TN and other parts of the U. S.
I am an ambitious problem solver with sound oral and
written communication skills who has a passion for online
small businesses and startups.
I specialize in Self-hosted WordPress web design and blog design for small businesses. I design websites that
are user-friendly, liked by search engines, and relevant to the needs of a target audience. I possess outstanding
proficiency in search engine optimization techniques.
I spend a lot of time helping small businesses learn the importance of web design, blogging, and social media in
implementing any personal branding strategy. I get paid to help people de-stress and simplify their blogs,
websites, and more importantly, their lives. A perfect situation that leaves both of us happy.
Ken Bradford
Publisher
Connect with Ken:
Take a look around Web Design by Ken E-mail: tnwebdesign@charter.net

6. Does your website solve problems ?
Ken Bradford, Web Designer
When people visit your website, do
you help solve their problems better
than anyone else ?
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8. Does your website deliver real value ?
Ken Bradford, Web Designer
Exceptional client service is about
going beyond what is realistically
expected of you. Your website must
bring value that goes far beyond
just your products.
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9. Does your website promote reliability ?
Ken Bradford, Web Designer
One of the best ways to build trust
with prospective customers is with
good web design.
Focus on building your long-term
reputation, not on making quick
sales.
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11. Does your website contain evergreen content ?
Ken Bradford, Web Designer
Evergreen content is not
everlasting, just sustainable,
Trends may change, but some ideas
always remain relevant.
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12. Does your website answer questions ?
Ken Bradford, Web Designer
There are 3 Questions your website
MUST answer . . .
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1. What do you offer?
2. Why should I buy from you?
3. How do I buy from you?

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14. Is your website fast to load ?
Ken Bradford, Web Designer
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There are many things that can be
done to improve website
performance. Some solutions
might be simple, while others can
be time-intensive. If your pages
don't load fast enough you run the
risk of losing your audience.

15. Is your website designed for quality interaction ?
Ken Bradford, Web Designer
14
Usability is a necessary condition
for online survival.
Understanding the basic
principles of this discipline is core
to designing effective business
websites that are not only
aesthetically pleasing but actually
solve problems and bring delight
to their users.

16. Is your website mobile friendly ?
Ken Bradford, Web Designer
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Many of your visitors will be
visiting your site from their mobile
phones. Your website must load
quickly and display correctly on a
mobile device so visitors can have
the best user experience.

17. CONSTRUCTIONCONSTRUCTION
WEBSITESWEBSITES
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18. Your website is a direct reflection of your business
Ken Bradford, Web Designer
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