2. Looptworks
Looptworks is a Portland, Oregon company
producing new products from excess materials.
Closing the loop in manufacturing. During a six
month contract (and ultimately nine month
engagement) we developed a strategy and identity
to speak to their millennial consumer and launch
their collaboration with Southwest Airlines.
Since the product lines are diverse and the
audience varied, it was important for us to find a
through line identity for our content. Freedom and
adventure are key to the Looptworks brand , so they
became key to our content as we took product on
journey’s and promoted and encouraged
adventure in our audience.
Cross Channel Audience Growth: Up to 80%
Cross Channel Engagement Growth: Up to 799%
Instagram Engagement Rate:5%*
Sales Growth from Social: 5150%
*Instagram average 3%
3. “From the period of August, 2014 – June, 2015, Looptworks engaged Stylesmith to handle all
of our Social Media responsibilities and Public Relations. The primary reason for the
engagement was to create a social media strategy that was consistent with our brand position
and to put a creative, fun and engaging spin on it to not only engage our current audience,
but grow it as well. Stylesmith demonstrated an excellent ability to match our brand voice and
expand upon the brand personality we had prior to their work.
During this time, we had several strategic partnerships going simultaneously. This required
coordination with large marketing, PR and social media teams from several Fortune 100
companies. Stylesmith handled all the communication externally and internally and was adept
at organizing the efforts for all teams. The results were very successful campaigns. We
garnered more than 300 billion media impressions as a result of these campaigns and
introduced our brand to a national and international audience.
I would highly recommend Stylesmith for their creative approach that maintains an on brand
approach while engaging their audience in a unique way.”
- Scott Hamlin, Co-Founder, Looptworks.
4. ARRiCCi
ARRiCCi is a relatively new, Los Angeles based,
footwear brand and a current client. We have been
working with ARRiCCi since May.
The brand features high quality leathers, is
manufactured in Brazil and is designed for the
woman on the go. Styles are “classic with a twist” -
comfortable and stylish. Understanding the woman
who wears ARRiCCi has been intrinsic to developing
a successful social media strategy. She works, and
loves to travel, so travel and wanderlust has been
extremely prominent in our content.
The line is carried by both Nordstrom and
Anthropologie so creating tie in’s to those brands
and identifying with “that girl” has also been an
important part of our development strategy.
Cross Channel Audience Growth: Up to 225%
Cross Channel Engagement Growth: Up to 2280%
Instagram Engagement Rate: 10%*
Web Traffic from Social Increase: 54%
5. Vert Beauty
Vert Beauty, a store in Denver, CO, engaged us in a 3
month contract to revamp their social media
presence and content ahead of a relaunch of their
new e-commerce site.
The store focuses on organic and natural beauty
products so we wanted the content to reflect the
clean, fresh and organic nature of the brand whilst
developing it’s own personality and relating to
it’s local Colorado market.
Cross Channel Audience Growth: Up to 232%
Cross Channel Engagement Growth: Up to 3525%
Instagram Engagement Rate: 4%*
Web Traffic from Social Increase: 40%
*Instagram average 3%
6. Additional Client Testimonials
“I worked with Stylesmith on social media and creative programming for MAGIC
and was impressed with Kelsi's creativity, content development capability, and
strategic approach. She and her team were quick, thoughtful, and did whatever it
took to help us achieve our engagement goals.
Their blogger relationships and following in the fashion space helped us to gain
reach and publicity in ways that traditional media alone would not achieve.
I would recommend Stylesmith to anyone who seeks an authentic social media
strategy organization who is equally well versed in successful content
development and activation.”
- Allison Lombardo, VP Marketing, MAGIC (UBM Advanstar)
7. “Since hiring Stylesmith 3 months ago, I've seen a 35% increase
in social media followers,
and more than doubled my website traffic.
I look forward to continuing our relationship and seeing these numbers increase!”
-Jennifer Lynn, Linden
“Kelsi is one of the most creative people I know in the world of digital marketing.
She is great with the BIG ideas and is the consummate professional. She is works
harder than anybody I know in this business and is constantly thinking and
evolving her clients to the next level.
I've worked with Kelsi on many different capacities. She has been an integral part of
my team with clients I have managed and I have worked with her on various
projects that she has managed. It has always been a great experience and I would
work with her again in a heartbeat”
Audrey Wu, Digital and Product Marketing, Disney Tech Stars
