A presentation given by Northwest Missouri Sate University's advertising club, AdInk. Myself, along with a team of four individuals, gave this presentation to several groups, clubs and organizations with information on how to create a successful brand for themselves.

1. Brand Yo’self
4.0
Kelsey Schriver
September 10, 2015

2. About AdInk
• Advertising club at Northwest
• Our purpose is to help students
interested in advertising learn
about advertising
• Two big events:
• AAF-KC’s Career Day
• Off Broadway
• Guest speakers, agency visits,
networking opportunities,
professional portraits, real world
experiences.

3. About me
• Interactive Digital Media: New
Media major, Advertising minor
• AAF-KC foundation scholar x2
• Events attended:
• AAF-KC Career Day
• Gas Can Creative
Conference
• NWMSU Career Day and
Mock Interview Day
• Current position: Digital Intern
with Eagle Communications in
St. Joseph

4. 1
2
3
4
5
Branding
Résumé
Business Cards
Portfolios
Social Media

5. Branding

6. Branding
Social
Website Resume &
Business Cards
• Basics of a good brand:

7. Branding

8. Branding

9. Branding

10. Branding

11. Branding

12. Résumé

13. Résumés
• One page with references on
separate page
• Cater résumé to job you are
applying for
• Use action/power words
• Leave photos off
• Keep high school information off
unless you are one in a million
Power Words:
Trained
Built
Introduced
Strengthened
Directed
Oversaw
Improved
Planned
Managed
Increased
Solved
Initiated

14. Résumés
• Readability > Creativity
• Go outside of word template
• Don’t be afraid to have more than
one
• Ask for help
• Career Services
• Academic Advisers
• Mentors

15. Résumés
• Be aware of:
• Your audience
• Computer programs reading your résumé
• Font issues (always use PDF)
• Colors and graphic elements

16. Objective
Education
Experience
Skills

17. Education
Experience
Skills

18. Education
Relevant
Experience
Skills
Highlights

24. Business Cards

25. Business Cards
• Directs people to your website
• Convenient when trying to get contacts and
develop your network
MOO:
$19.99 for 50 cards
Thicker cards
Vistaprint:
$20 for 100 (one-side cards)
Cheap, great for starters
Office Depot:
$9.99 for 100 cards
Quick turn around
MOTTO:
“Be so good they can’t ignore you.”

28. Networking
• Hand those business cards out!
• When talking to professionals, be smart
about what you talk about.
• What is your favorite thing about the
place you work?
• Describe the culture of your workplace
• Who are your clients (research this
before networking events)
• Be genuinely interested in what they are
saying if you don’t want to work there.
Networking tip:
Networking is
difficult at first,
but get out of
your shell and I
promise you
won’t regret it.
What’s the point?
You are cultivating
relationships.
People know
people who know
people.

29. Portfolios

30. Traditional
Portfolios
• Up to 10 pieces
• Leave out high school work
• Purchase professional book
Digital
Portfolios
• Use same pieces as traditional
• Upload word documents via
Scribd.com
• Showcase additional, more flashy
work
• Add personal “flair”

31. Digital
Portfolios
• Purchase branded URLS
• NC.ME is giving out FREE
domains for people with .edu
email addresses
• Create mobile site
• Templates make it easy
• Unless you want to write
script then you shouldn’t use
template.
Portfolio sites:
Weebly
Wix
Squarespace
Blogger
Flavors.Me
Shown’d
deviantART
PortfolioBox
Tumblr
Flickr

32. Social Media

33. Contribute to
conversation
Personalize
profile
Make yourself
easily
searchable
Social Media
• Ambra Benjamin, Recruiter at Facebook
• “I care less about what (potential
hires) are saying but more about who
is following them”
• Social profiles and résumés
• Contribute to conversations with
companies that you might apply or work
for in the future
Post frequently

34. LinkedIn • Digital resume
• Connect with people you network with
About.Me • Networking
• Put shortened link in your email signature
Behance & Dribble • Post creative projects
• Share ideas
Twitter • Follow industry influencers
• Contribute to conversations
Facebook • Share links to relevant stories
• Keep content clean and semi-professional
Before posting on ANY site, stop and think. “Would my grandmother like to see this?”

35. LinkedIn
• Customize your url
• Get involved in groups
• Share relevant articles
• Show examples of your work
• Send messages to people you are
not connected to
• Request introductions
• Recommendations/Endorsements
For networking:

36. Twitter
• Get professional headshot taken (With AdInk!)
• Search and follow hashtags
• Search for jobs by location, titles and hashtags
• Show knowledge and interest
• Keep up with relevant trends in the industry

37. BrandYourself.com
• SEO for your website
• Points added and bumped with free version
• Bump more posts with paid version

38. Itchin’ for more?
• Twitter - @NW_AdInk
• Facebook – NW AdInk
• Portfolio tips website:
Nwjobs.blogspot.com/p/portfolio-
tips.html
• A copy of this presentation will be
available at adink.org/BrandYourself
Our first meeting is
TONIGHT at 4pm in
Meeting Room A
#AdCats

39. THANK YOUThank You!
Adink.org/
brandyourself