Companies of all sizes (enterprise to startup) are “unbundling cloud software” by choosing vendors/partner to solve specific growth needs instead of taking years to integrate complex systems. In order to optimize ROI, businesses are choosing to select the best specialized sales and marketing tools that outperform the native functionality of an all-in-one solution.

1. One Size Fits None
Best of Breed Solutions by Sendwithus + Jetlore
With Matt Harris (Sendwithus) & Dan Buckstaff (Jetlore)

2. Hi, I’m Dan
● VP Marketing at Jetlore
● Focused on Individualized Content
Personalization
● Email: can be the foundation of a ‘virtuous
circle’ with customers

3. Hi, I’m Matt
● CEO + Co-Founder at Sendwithus
● Former Developer
● Work w/ Enterprise Clients
● Email+Growth

4. Housekeeping
● Zoom
● Q&A for Matt and Dan
● Follow-up - Video to be posted
● Swag Giveaway (?)

5. ● Email template management
● Iterate / Optimize without deploying code
● Set up A/B tests, drip campaigns
● Simplify workflow with Litmus & Smartling
integration
Jetlore & Sendwithus
● Individualized Content, at Scale
● Unified Cross-Channel Experience
Optimization
● Lifetime Customer Profiles

6. Sendwithus Overview
● Y Combinator company (founded Jan. 2013)
● Based in Victoria, BC and San Francisco, CA
● Email done right
● Top 300 Email sender Worldwide

7. Jetlore Overview
● Stanford StartX Accelerator
● Based in San Francisco Bay Area
● Serve Enterprise Ecommerce on 5 Continents
● Gartner, Cool Vendor, 2016

8. Today’s Objectives
● Why Best of Breed
● What’s the big deal with personalization
● Personalization in Transactional Email Demo
● Questions? We got answers

9. Best of Breed Solution

10. Best of Breed Solution
Benefits:
● Flexibility
● Solve specific growth problems
● Best version tech
● Larger companies: Agility
● Smaller companies: No need for “all in one”

11. Best of Breed Solution
Watch out for:
● Increased time to manage
different products/platforms
How to mitigate:
● Integrate - API’s are you friend!
● Proven solution
‘Top Marketing leaders today are 5X more likely to think that acquiring their
marketing technology from a single vendor (like a marketing suite) is “not
very important” than to think it’s “very important.”’ Also, 81% of marketers
surveyed have a higher tolerance level for 3 or more vendors.
According to a recent study by Morgan Stanley

12. What do these Best of Breed solutions look like?

13. Online Advertising: Adobe

14. Sales Stack: Salesforce (All-in-one) CRM

15. Consumer User Onboarding: Responsys

16. Personalized Marketing -
ExactTarget/Salesforce Marketing Cloud

17. Demo time!

18. Jetlore Overview
● Seamless integration with Sendwithus
● Automates the personalization of content in emails (transactional, promotional,
triggered, lifecycle) - keeps the user experience Fresh and Relevant
Configure desired ‘experience’
(Jetlore Layout Generator)
Copy & paste code snippet into
Sendwithus
(from Jetlore Layout Generator)
When transactional email is opened,
Jetlore inserts personalized content

19. Personalized Transactional Emails
● Embed Jetlore Snippet in any Template
● A/B Test Different Personalization
● Update personalization in one place

20. Placeholder
Matt head shot
Questions?
Matt@sendwithus.com
@mrmch
Dan@jetlore.com
@buckstaff