1. K e l l y A . H u o t a r i
P: 503.347.2870 • E: KAHUOTARI@GMAIL.COM
P R O F E S S I O N A L S U M M A R Y
Creative and collaborative internal communications leader with experience building, developing and leading teams in
driving successful employee and change communications at Fortune 500 companies including Toyota North America,
NIKE, Inc. and Raytheon.
E X P E R T I S E
Global Corporate Internal
and Integrated
Communications
Executive Communications
Employee Engagement
Change Management
Culture Transformation
HR Communications
Digital and Social
Communications
Team Leadership and
Talent Development
Budget and Vendor
Management
Strategy, Content and Message
Development
Video, Event and Television
Production
Speechwriting
Journalism
Crisis and Issue Management
C A R E E R H I G H L I G H T S
Raytheon Space and Airborne Systems
Built and led award-winning, high-performing Internal Communications and External Marketing team
including designing the organization and hiring for 90% of the positions.
Developed and led multi-year internal communication campaign that resulted in an 81 percent increase over
three years in employee understanding of the Raytheon Space and Airborne Systems’ business strategy.
Designed and led campaign to ‘Advance the Culture’ at Raytheon that resulted in a 20 percent YOY average
increase for key employee engagement metrics.
Identified and mobilized key influencers in the Raytheon Supply Chain and Operations function, by leveraging
business network analysis methodologies and tools, to identify and solve key communications challenges,
positively impacting multiple KPIs.
Nike
Ideated, developed and led onsite, employee-led coverage of the 2012 London Olympics for Nike’s 48,000
global corporate and retail employees, delivering record-breaking metrics across multiple internal channels.
Developed and managed communications and training content for a global internal security campaign that won
Nike’s highest honor for excellence.
Led development and rollout of Nike’s first internal social media platform, achieving 62 percent adoption in
year one.
Children’s Institute
Mobilized and engaged thought leaders, high-profile philanthropists, and government (including the Governor)
and business leaders to persuade the Oregon State Legislature to increase funding for Oregon Head Start by
$35 million per year in a difficult budget environment.
Solicited and wrote grants, receiving 100 percent of all funds requested.
Multnomah County
Convened business and county leaders to develop a tool and marketing campaign for low-income Oregonians
to learn about and access 29 safety net programs. The tool and campaign were credited as helping Oregon
achieve the highest rate of Food Stamp participation in the nation and increasing Summer Food participation
by over 500 percent.
P R O F E S S I O N A L E X P E R I E N C E
2. ROI Communication Consulting/Toyota North America, Plano, Texas; Vice President, February 2015 to
present
Providing strategic consultation and creating communications including videos, speeches, presentations and more for
29 senior executives at Toyota North America for internal and external audiences as part of the company’s massive
restructuring and move to Plano, Texas
Oversee intranet
Responsible for new business development and proposal creation
Raytheon, SAS, McKinney, Texas; Global Internal Comms and Brand Director August 2012 to January 2015
Built and led new geographically distributed 12-person Global Internal Communications and External
Marketing team including hiring and onboarding staff, and developing new channels, editorial guidelines,
processes and metrics.
Provided communications counsel and strategic partnership for the business president and his executive
leadership team.
Developed and led internal communications team in executing a multi-year initiative, events and collateral
to educate and empower managers to share the strategy with frontline employees.
Developed and led external employment branding campaigns using targeted social media and print
channels.
Led change communications for mergers and acquisitions, and headquarters move in partnership with HR.
Led ‘Advance the Culture’ initiative to drive cultural change needed for the business to succeed in an
increasingly competitive global defense market.
Partnered with functional leaders, including in HR, to develop and implement internal initiatives and
campaigns.
Oversaw editorial calendar and content for all internal communications channels and events including the
business president’s quarterly all hands meetings and other high-profile meetings.
Led external global marketing strategy, budget, collateral development and media buys for high technology
programs.
Led team in crisis response.
NIKE, Inc., Beaverton, OR; Sr. Internal Corporate Comms Mgr./Corporate Communications December 2007
to 2012
Led internal communications team in developing and implementing strategic communications, change
initiatives, large events and collateral for the CEO, business presidents and senior vice presidents for one of
the world’s foremost brands.
Led eight-person global internal communications team and oversaw internal channels including the intranet
and social media platform.
Developed strategy and oversaw execution of internal campaigns for 48,000 corporate and retail employees across 160
countries, numerous cultures and multiple languages.
Led production of annual global employee awards ceremony and events featuring top executives and tier-one athletes
for a diverse, global audience.
Selected and managed creative agencies, overseeing concepts, scheduling and budgets, for a broad range of
campaigns and collateral including Nike’s first internal social media platform.
Led global change management initiatives across multiple cultures and languages.
Led teams in producing videos and other collateral for global external and internal distribution including at
the 2012 London Olympics and the World Basketball Festival in New York City.
Led development of social, digital and internal communications systems, tools and strategies in partnership
with IT and outside agencies.
Children’s Institute, Portland, OR; Communications & Development Director January 2006 – December 2007
Led communications, recruiting and fundraising for statewide coalition of philanthropists, business leaders, community
leaders and early childhood experts to influence early childhood policy and increase early education funding for
underprivileged children.
Worked with statewide television, radio and print outlets to secure earned media opportunities.
Developed external communications strategies, messaging, creative concepts and materials including videos, digital
3. collaboration platforms, legislative toolkits, white papers, reports and more.
Developed and managed operating, grant and program budgets.
Multnomah County, Portland, OR; Communications Director March 2001 – January 2006
Developed and deployed strategic communications informing media and an economically and culturally diverse
public audience about new and changing county, state and federal policies and programs.
Selected and oversaw creative agencies in producing and placing marketing materials such as out-of-home
advertising, digital media and television/radio PSAs.
Served as Public Information Officer on range of topics including education, health and social services.
Marcom Consultant/Writer Portland, OR; 1994 – 2001
Consulted on cam paign and m essage development for product launches and services offered by Fortune 500
companies including Microsoft, Intel, HP, Symantec and Sequent.
Produced corporate image films, POS displays, websites and training programs and wrote feature articles for
national, regional and local magazines and business publications.
Television News Anchor/Reporter/Producer for KGW‐TV and others
Television news journalist at stations throughout the northwestern U.S. anchoring, reporting and producing newscasts,
news specials and daily deadline-driven news reports on a vast array of subjects.
E D U C A T I O N
University of Washington BA, International Studies, The Henry M. Jackson School of
International Studies
BA, Economics
Dean’s List
Mortar Board
