Keith Royster is a creative director with over 10 years of experience. His objective is to serve in a senior creative management position. He has expertise in personnel management, presentations, brand management, design, copywriting, illustration, production, and software programs like Photoshop. His background includes experience in business to business, consumer marketing, direct response, advertising agencies, and in-house creative roles.

1. KEITH ROYSTER
RESUME PORTFOLIO CONTACT

2. My Resume
Capabilities and Goals
Objective:
To serve in a senior creative management position

3. My Resume
Capabilities and Goals
Objective:
To serve in a senior creative management position
Qualified by:
Over 10 years experience as a Creative Director for
multi-billion dollar corporations

4. My Resume
Capabilities and Goals
Objective:
To serve in a senior creative management position
Qualified by:
Over 10 years experience as a Creative Director for
multi-billion dollar corporations
Experience includes:
Personnel Management, Presentations, Brand Management,
Design, Copywriting, Illustration and Production

5. My Resume
Capabilities and Goals
Objective:
To serve in a senior creative management position
Qualified by:
Over 10 years experience as a Creative Director for
multi-billion dollar corporations
Experience includes:
Personnel Management, Presentations, Brand Management,
Design, Copywriting, Illustration and Production
Background in:
Businesss to Business, Consumer, Direct Response,
Ad Agency and In-house Creative

6. My Resume
Capabilities and Goals
Objective:
To serve in a senior creative management position
Qualified by:
Over 10 years experience as a Creative Director for
multi-billion dollar corporations
Experience includes:
Personnel Management, Presentations, Brand Management,
Design, Copywriting, Illustration and Production
Background in:
Businesss to Business, Consumer, Direct Response,
Ad Agency and In-house Creative
Expertise in:
Photoshop, Illustrator, InDesign, iLife, PowerPoint,
Dreamweaver…and more

7. Diversity Ad
Empowerment Campaign
Objective:
Create an ad that speaks to KPMG’s values of
inclusion in the workplace.
© 2008 KPMG LLP, a U.S. limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative.
KPMG is an Affirmative Action, Equal Opportunity Employer, M/F/D/V.
Solution:
This ad captures the notion that regardless of
disability, KPMG is willing to recognize achieve-
ment without regard to physical impairment. The
message is that KPMG allows anyone to achieve
their potential.
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We see abilities,
not disabilities.
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Nullam dignissim urna et est. Pellentesque habitant morbi tris-
tique senectus et netus et malesuada fames ac turpis egestas.
Fusce lorem. Donec sapien.
Phasellus sollicitudin, orci sit amet dignissim fringilla, turpis velit
blandit tortor, ac hendrerit tortor magna et neque. Suspendisse
tortor nisi, semper sodales, sodales nec, ornare et, diam. ras
ut leo accumsan nisl posuere tempus. Proin mattis venenatis
lacus. Curabitur at neque sed neque porta auctor
us.kpmg.com

8. Workplace Empowerment
Diversity Campaign
Objective:
Develop a kickoff ad for KPMG’s new disabilities © 2008 KPMG LLP, a U.S. limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative.
KPMG is an Affirmative Action, Equal Opportunity Employer, M/F/D/V.
program for employees and their families.
Solution:
This ad takes an supportive but not condescending
view of employees with disabilities in the work-
place. The ad positions KPMG as a place where
people with disabilities can be treated with the
respect they deserve.
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Disability
KPMG fosters a work envi-
ronment that recognizes
peopleof all abilities. Our
culture of respect and inclu-
isn’t destiny. sion strives to ensure that all
partners and employees feel
valued and treated fairly.
We established the KPMG
Disabilities Network to
raise awareness about the
unique needs and talents of
individuals with disabilities,
including providing guidance
about the impact that dis-
abilities can have on families
as well as individuals.
At KPMG, we recognize abili-
ties, not disabilities. And we
value the differences that
make us unique.
us.kpmg.com

9. Corporate Transparency
Technology Cost Containment
Objective:
Develop an ad that positions KPMG as a partner © 2008 KPMG LLP a U.S. limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International, a Swiss cooperative.
,
in finding solutions to reduce skyrocketing IT costs.
Solution:
The abstract visual of a man peering over a maze
symbolizes the solution to a common business
problem of reigning in costs by examining the
process how IT purchasing decisions are made.
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Not getting transparent returns
on your IT costs?
We can help clear things up.
Overseeing your organization’s growth, governance, and
performance starts with a clear vision of how well your IT efforts
are stacked up. Which is where KPMG’s IT Advisory comes in.
Our professionals can help you develop a series of logical and
strategic initiatives that respond to your goals. This can mean
sustainable value for your technology. And greater clarity
about how well you’re doing. For more information, contact
Richard Anderson, National Service Leader for IT Strategy and
Performance, at 212-872-5588 or richardanderson@kpmg.com.
us.kpmg.com
071203_FAD_ITSP_FEI_v12.indd 1 3/31/08 2:13:37 PM

10. Dr. Martin Luther King, Jr. Tribute
Annual Celebration Campaign
Objective:
Design an announcement for an upcoming Dr.
Martin Luther King Jr. Holiday celebration in the
City of Newark.
Solution:
Using a photograph of Dr. King during his visit to
Newark, making the announcement relevant to
Newarkers. Adding a sepia tone to the photo-
graph gives the campaign a warm, nostalgic look.
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11. Holocaust Observance
Newark’s Annual Memorial Program
Objective:
Develop an awareness campaign for Newark’s
annual holocaust observance program.
The City of Newark
Annual Holocaust Observance
Solution: 4.25.07
Using the visual of a single candle memorializes
the victims of genocide. The headline and copy
serve as a call to remember the victims.
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Remember the Past
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For the sake of the Future
Attend the Newark Holocaust Observance
Wednesday, April 25, 2007
The Newark Holocaust Observance will be held on April
25th at 12:30 at Deliverance Evangelistic Center (the
original Temple B’nai Abraham) at 826 South 10th Street
in Newark. Free Parking Available
We will honor the millions of victims of Nazi genocide in
Europe from 1933 to 1945.
Please R.S.V.P.
The Newark Annual Holocaust Observance obligates us
at 973-733-8004
to focus not only on memorializing those who were killed.
It offers us a lesson that remembrance should also be an
act of hope.
Your support of this event will be crucial to its success
and your participation will ensure future generations
“never forget”.
holocaustflyer.indd 1 4/19/07 2:04:55 PM

12. Public Service Billboard
Children’s Healthcare Advocacy
Objective:
Produce a billboard promoting the need for
children’s health care under the new QLife brand
Solution:
The visceral impact of a screaming child is
balanced by a scornful headline, denouncing
an inadequate health care system.
QOL Billboard 2/21/07 1:35 PM Page 1
The approved layout takes a more direct approach
Our Children Have
in the message, positioning children’s health care
as an entitlement to all children. The reference to
a Right to Quality
The Children’s Bill of Rights reinforces the idea.
The photo of an engaging child puts a human face
Health Care
on an abstract concept. Finally, the QLife logo is
positioned prominently in the layout.
The Children’s Bill of Rights
Hon. Cory A. Booker, Mayor
Maria Vizcorrondo
NEXT PAGE4 Director of Child & Family Well-Being
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13. It is time to take back our streets.
The Central Ward has many children, but none to spare.
Political Direct Mail 07102
New Jersey
Campaign mailer addresses crime
Newark,
60 Park Place
Objective:
Create a direct mail campaign piece for a
In 2005,
candidate running on a platform of crime
100 Newarkers
Who’s Next?
reduction.
were murdered
on our streets.
Solution:
Using the statistic that there were 100
murders in Newark in 2006, the approach
was to make it personal to the reader, while
creating the need for a call to action.
on our streets.
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Who’s Next?
3PREVIOUS PAGE 100 Newarkers
In 2005,
60 Park Place
Newark,
New Jersey
07102
The Central Ward has many children, but none to spare.
It is time to take back our streets.

14. Corporate Brandmark
Training Center Identifier
Objective:
Develop a brandmark for KPMG’s new conference
center for learning and thought leadership. The
mark would be used for everything from outdoor
signage to note pads.
Solution:
The approved design visually depicts a “center”
of learning while using negative space to illustrate
a “pinnacle” of higher learning. The shape and
color of the brandmark is scalable to any possible
media application.
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15. Brandmark Applications
The brandmark was applied to the three divisions
of the Center for Career Development.
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16. Entertainment Website
Brandmark for internet service
Objective:
Create a brandmark for website which advertises
entertainment events .
Solution:
A visual link between a movie ticket and a stylized
button represents a simple solution for this online
brandmark.
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17. Holocaust Observance
Newark’s Annual Memorial Program
Objective:
Develop an identifying brandmark for Newark’s
annual holocaust observance program.
Solution:
Using the visual of a single candle memorializes
the victims of genocide. The headline and copy
serve as a call to remember the victims.
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18. Talk Radio
Washington D.C. Radio Network
Objective:
A brandmark for a chain of talk radio stations
headquartered in Washington.
Solution:
A stylized microphone combined with red and
blue text represents a simple solution that cap-
tures the tone of the business.
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19. Quality of Life
Community Initiative Brandmark
Objective:
Create a brandmark for the city of Newark which
conveys theadministration’s concern for the quality
of life in Newark’s troubled neighborhoods.
Solution:
The Qlife brandmark becomes the lynch pin for
the campaign’s look and feel. The mark consists
of a parent and child - building blocks of a com-
munity - and the new administration’s focus for
this awareness campaign.
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20. Quality of Life Icons
Brandmark Application
The five pillars of the Newark administration under
the Qlife brandmark are represented as icons
which will appear in print and online.
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21. Money Transfer
Brandmark for financial wire service
Objective:
Create a brandmark for a money transfer service
which uses ATM machines to send and receive
money without using a bank account.
Solution:
Bright fun colors and loud typography convey an
easy, casual approach to the reader consistent
with the brand name.
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22. Global Thinktank
Washington D.C. Research
Objective:
Create a brandmark for a global policy research
institute based in Washington, D.C.
Solution:
Using a stylized globe as the icon with a classic
typographic treatment, the new brandmark captures
the international look and feel the client wanted
for his website (bottom left).
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23. Thought Leadership Brochure
Lending Crisis Whitepaper
Objective:
Create a thought leadership brochure that
explains the current mortgage lending crisis.
Solution:
The cover image depicting the tensions and issues
faced by lending institutions in the current climate
is compelling enough to get the reader’s attention.
FINANCIAL RISK MANAGEMENT
Similar images compliment the content in this
Tax Considerations
examination of todays’ lending crisis.
of Modifying
REMIC-Held
NEXT PAGE4 Mortgages
3PREVIOUS PAGE By Carol Schwartz
AdvISoRy

24. Financial Crisis Whitepaper
Thought Leadership Collateral
Objective:
Produce a brochure that explains the international
banking crisis without sensationalizing the problem,
but gets the point across in an effective way.
Solution:
The cover image of a solitary child in front of a
suburban home puts a human face on a financial
FINANCIAL RISK MANAGEMENT
problem of global proportions.
Responsible
Lending:
NEXT PAGE4 Back to Basics
3PREVIOUS PAGE By Linda H. Gallagher
and Amy S. Matsuo
AdvISoRy

25. Political Consulting Website
Annual Celebration Campaign
Objective:
Create a website to advertise my services as a
political consultant.
Solution:
The website (yourmessageismymission.com) was
designed with darker colors for a more aggressive
feel. The tagline assures potential client that they
will have an advocate who will fight for them.
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26. KEITH ROYSTER
201.693.7449
e-mail: keithroyster@netzero.com
www.keithanthonyroyster.com