Method Models activates industry leading experiential programs for market leaders! Our case study presentation is a snapshot of Method\'s recent work

1. ®
Method Models
SM

2. TABLE OF CONTENTS
SECTION
DOS EQUIS
“THE LOST ART OF CINCO” 1
T-MOBILE
“FLIP YOUR PHONE” LAUNCH OF BLACKBERRY 8900 / 8520 2
DOS EQUIS
“THE MOST INTERESTING SHOW IN THE WORLD” TOUR 3
HORNITOS TEQUILA
“MISCHIEVE IN THE GARDEN OF AGAVE” TOUR 4
AXE BODY SPRAY
“AXE DARK TEMPTATION” FEATURING AXE ANGELS AND CHOCOLATE MAN 5
ANN TAYLOR
“FASHION WEEK: THE NEW ANN” 6
SUCCESSFUL 2009 AND 2010 PROGRAMS 7

3. BRAND: HEINEKEN USA’S DOS EQUIS
NATIONWIDE PROGRAM: “THE LOST ART OF CINCO”
PROGRAM OVERVIEW
The Dos XX ‘Lost Art of Cinco’ activation danced
its way into top markets across the country
including: Atlanta, Albuquerque, Austin,
Baltimore, Chicago, Dallas, Denver, Houston,
Los Angeles, Miami, Orlando, Phoenix, San
Antonio, San Diego, San Francisco, Tampa,
and Tucson. The Aztec Goddess of Cinco and
her Aztec tribe of dancers visited key Dos
Equis accounts nationwide. The tribes created
a spectacle of sight and sounds of drumming,
dancing, and mystical chanting as they wowed
spectators, Heineken brand management and
bar patrons. Muscular male Aztec servants
carried the gorgeous Goddess of Cinco into
venues on a sedan chair in true royal fashion.
Minutes later the Princess and her royal
entourage performed a ceremonial dance
created and choreographed specifically for Dos
XX Lost Art of Cinco. Crowds cheered, joined
the dance, and went wild for the tribe. After the
performance, the tribe engaged patrons and
posed for photos while chatting about the best
of Dos XX beer.

4. METHOD OVERVIEW
Method Models partnered with Mirrorball
to provide unparalleled promotional model
talent, comprehensive dance training, and daily
management for activations nationwide. Method
dedicated a senior account team to guarantee
a flawless staffing, training, and execution of
program deliverables. Throughout the campaign,
patrons including tastemakers and trendsetters
experienced gorgeous models promoting the
tradition of Dos XX while celebrating Cinco De
Mayo with an electrifying and mesmerizing
dance. Models dedication and commitment
to learn the choreographed performance not
only impressed both Local Market Managers
and Brand Clients but thousands of local bar
and restaurant customers across the country.
Local Market Manger feedback boasted that
the talent was the best they had worked with
in years – possibly ever! These talented models
transitioned from performer to promoter as
they worked the crowd, stressing memorable
Dos XX talking points, while capturing the
experience with pictures. Models capitalized on
the excitement and engaged consumers while
taking pictures and talking about Dos XX and
the Lost Art of Cinco for three weeks leading up
to the brand significant date of Cinco de Mayo!
17 key Markets, 100+ spectacular models, and
thousands of perfectly executed hours = another
successful METHOD MODELS activation!

5. “YOU GUYS DID A
GREAT JOB
OF LOCATING THE TALENT
ON THE LOST ART OF CINCO
PROGRAM. THEY ARE BY FAR THE
MOST SELF-MOTIVATED,
TALENTED &
FOCUSED TEAM
OF MODELS THAT
I’VE WORKED WITHIN
MY 3+ YEARS
OF DOING PROMOS WITH
MIRRORBALL & DOS XX!”
-STEVE BALSER,
MARKET MANAGER
SAN ANTONIO, TX

6. “THE TEAM
METHOD MODELS
PUT TOGETHER WAS
COOPERATIVE,
PROFESSIONAL,
AND A PLEASURE
TO WORK WITH.
METHOD MODELS
MAKES YOU NOTICE THEIR
ATTENTION TO DETAIL
WITH THEIR CLIENTS
BY ALWAYS BEING
AVAILABLE AND
ATTENTIVE.”
-MARK BAKER,
MARKET MANAGER
ORLANDO, FL

7. “THE LOST ART OF
CINCO PROMOTION
WAS BY FAR THE MOST
AMAZING
PROMOTION THAT I HAVE
WORKED IN MY FIVE YEARS
OF PROMOTIONAL MODELING.
THE VENUES AND
AT M O S P H E R E
WERE BEYOND MY
WILDEST DREAMS.”
-JENNIFER VIDALES,
METHOD MODEL
DALLAS, TX

8. “THE BAR PATRONS WERE
VERY RESPONSIVE
TO OUR TEAM AND MANY
CLAPPED THEIR HANDS
AND DANCED ALONG
DURING OUR PERFORMANCES.
OUR CINCO TEAM
BECAME CLOSE,
LIKE A FAMILY,
WHICH HELPED THE PATRONS
FURTHER BELIEVE OUR
TRIBAL FAMILY STORY.”
-KIM COPE,
METHOD MODEL
DENVER, CO

9. ®
Method Models

10. The True Beauty Is In The Process.SM

11. BRAND: T-MOBILE
NATIONWIDE PROGRAM: “FLIP YOUR PHONE” LAUNCH OF BLACKBERRY 8900 / 8520
PROGRAM OVERVIEW
T-Mobile initiated a nationwide campaign to
aggressively promote the launch and amaz-
ing new features of the Blackberry 8900 /
8520 Curve. The creative campaign, “Flip Your
Phone”, was concepted by New York City based
experiential marketing agency, Mr. Youth.
Method Models’ brand ambassadors took to the
campus streets like true brand fanatics, gener-
ating excitement and attention every step of the
way. The 6-week campaign (5 activation days
per week) covered 82 college campuses; engag-
ing thousands of the brand’s intended target
demographic, 18-24 year olds. The crux of the
campaign was geared toward incentivizing col-
lege students to ‘Flip’ their current phone and
purchase the new Blackberry device. Students
were engaged to be photographed performing
whacky tricks with the brand theme, which
was captured and featured on Facebook Fan
pages for the campaign. The campaign was a
major success for T-Mobile, and the brand am-
bassadors were focal points of the program.

12. METHOD OVERVIEW
Method Models partnered with Mr. Youth to
provide promotional model talent, training, and
management for the entire nationwide program.
Our account team was responsible for day-to-day
management of all brand ambassadors, serving
as the direct contact for the staff in each of the
10 markets. Method directed the routing and
messaging for each team, adhering to the guide-
lines provided by Mr. Youth. Our team was di-
rectly responsible for ensuring that each market
achieved its predetermined goals, and reporting
the status of each market to Mr. Youth and T-
Mobile on a daily conference call. Method brand
ambassadors were responsible for event set-up,
consumer engagement, daily photo goals, Face-
book Fan page management, and premium dis-
tribution. Method models were instrumental in
the success of this campaign! Our account team
prepared and presented a program recap to the
Mr. Youth team, which included analysis and
evaluation of each market’s talent performance,
metrics achieved, and images of the events.

13. “YOUR CASTING
WAS PERFECT,
AND TALENT MANAGEMENT
AROUND THE COUNTRY WAS
EXTREMELY VALUABLE.
WE HAVE A TREMENDOUS
AMOUNT OF TRUST
IN YOUR TEAM,
AND ALWAYS KNOW THAT
OUR PROGRAMS ARE
IN GOOD HANDS.
YOUR ACCOUNT EXECUTIVES
ARE ON TOP
OF EVERY DETAIL,
AND HAVE SOLUTIONS
FOR THINGS THAT INEVITABLY
HAPPEN IN ANY PROGRAM.”
-JOE FAIRLESS,
ACCOUNT SUPERVISOR
MR. YOUTH

14. “IN ALL MY
INTERACTIONS WITH
METHOD MODELS,
WE HAVE ALWAYS WORKED
TOGETHER TO SOLVE
THE NEEDS OF MY CLIENTS.
METHOD UNDERSTANDS
THE MARKETPLACE AND HAS
THE REACH AND DESIRE
TO DELIVER
FOR ITS CLIENTS IN
ANY CIRCUMSTANCE.”
-VINCENZO SAULLE,
VICE PRESIDENT
MR. YOUTH

15. The True Beauty Is In The Process.™

16. BRAND: HEINEKEN USA’S DOS EQUIS
NATIONWIDE PROGRAM: “THE MOST INTERESTING SHOW IN THE WORLD” TOUR
PROGRAM OVERVIEW
He is the “Most Interesting Man in the World,”
the 60-something Connery-meets-Castro-
meets-Hemingway character created to sell
Heineken’s Dos Equis brand. The super suc-
cessful advertising campaign was matched for
the 2nd annual collaboration between Heinek-
en USA and New York City based experien-
tial marketing agency, Mirrorball. The “Most
Interesting Show in the World” was an 8-week,
16 city nationwide tour, traveling to hotspots
including San Francisco, Los Angeles, San Di-
ego, Scottsdale, Denver, Houston, San Antonio,
Dallas, Austin, Chicago, Atlanta, Charlotte,
Baltimore, Tampa Bay, Ft. Lauderdale and New
York. The show, headlined and anchored by
Fishbone front man Angelo Moore, featured
such acts as fire jugglers, beatboxers, French
burlesque singers, Japanese robotic dancers,
daredevils, a human Slinky, and much more.
Lines of thousands formed outside of venues
to catch a glimpse of the show and enjoy Dos
Equis with friends.

17. METHOD OVERVIEW
Method Models partnered with Mirrorball to
provide promotional model talent, in-depth
brand training, and management for the entire
nationwide tour. Dressed in sexy black tuxedo
style outfits and hats, the model casting called
for only the most attractive, mysterious, and
confident ambassadors - after all, they were an
extension of the man shrouded in mystery. Ex-
perienced and brand trained Method models
were well versed in utilizing the attractions as
conversation starters, serving as a catalyst for
connecting the brand and its qualities to the
thousands of attendees. Each unique act was
another opportunity to ride the wave of en-
thusiasm and place the Dos Equis brand per-
manently in the hearts and minds of consum-
ers. The Method Models account team trained
and supervised 125 brand ambassadors across
the country in order to effectively activate the
2009 Dos XX MISW tour. Attendance and per-
formance was perfect, contributing to the pro-
gram’s overall success and, undoubtedly, the
impressive 18% sales increase in Dos Equis at a
time when import beers averaged an 11% decline.

18. “TEAM METHOD:
I TRULY CAN’T EXPRESS
ENOUGH WHAT A
FANTASTIC JOB
YOUR ACCOUNT TEAM DID.
YOU STAFFED A CAST
OF WELL PREPARED,
SUPERSTARS
IN EVERY CITY.
IT WAS A HUGE WEIGHT
OFF OF MY SHOULDERS,
AND FOR THAT….
I CAN’T THANK YOU ENOUGH!
AS ALWAYS,
JOB WELL DONE!!!”
-DOONER SMITH,
LEAD CAMPAIGN PRODUCER
MIRRORBALL

19. “METHOD MODELS HAS
PARTNERED WITH
MIRRORBALL AND DELIVERED
PERFECT EXECUTION
IN PROMOTIONAL
MODEL MANAGEMENT.
METHOD’S APPROACH HAS
SUBSTANTIALLY ELEVATED
THE PERFORMANCE OF OUR
MARKETING MESSAGE,
AND EXCEEDED
THE EXPECTATIONS OF
OUR CLIENTS AND
THE MIRRORBALL TEAM.”
-MELISSA LANDER,
GROUP ACCOUNT DIRECTOR
MIRRORBALL

20. The True Beauty Is In The Process.™

21. BRAND: BEAM GLOBAL’S HORNITOS TEQUILA
NATIONWIDE PROGRAM: “MISCHIEVE IN THE GARDEN OF AGAVE”
PROGRAM OVERVIEW
Mischieve In the Garden of Agave was the evolu-
tion of the successful 2008 Midnight In the Gar-
den of Agave platform. The events continued to
feature unique Hornitos cocktails, local trend-
setters/influencers and a bit of mischief, and
of course, memorable amusement. Mischievers
were greeted and engaged by Method Mod-
els’ sexy Mischieve Girls, who suggestively
encouraged them to explore their mischievous
side. Elements were provided to help guests
act mischievous, enabling possibilities to cre-
ate and share stories throughout the night. The
Mischieve Experience included burlesque and
body-painted go-go dancers that seductively
wowed the crowds, a photo booth to capture
crazy moments, special musical performances
and celebrity appearances. The lucky cities that
got mischievous included New York, Chicago,
Las Vegas, Los Angeles, Miami, San Francisco,
Dallas, Austin, San Diego, and Phoenix.

22. METHOD OVERVIEW
Method Models partnered with Mirrorball to
bring the Mischieve experience to life. Our cast-
ing team successfully provided promotional
talent, in-depth training and management of
the Mischieve Girls, who were bursting with
playful, smart personalities - exuding social
and provocative attitudes. Mischieve Girls
were responsible for representing Hornitos in
a welcoming and rousing manner. Getting con-
sumers in the mood was just half the battle, as
the ultimate goal included introducing them
to Hornitos custom cocktails and seeing that
they experience each and every event attrac-
tion. The Method Models account team trained
and supervised 80 brand ambassadors across
the country to effectively activate the 2009 Hor-
nitos “Mischieve in the Garden of Agave” tour.
Method Models worked closely with Mirror-
ball’s account and production teams, ensuring
brand consistency and standards were met at
all events. Acknowledging Hornitos’ need for
sexy and mysterious, Method Models provided
fashion makeup artists to bring to life the dark,
mysterious theme. As a valued partner, Method
management attended the larger events to add
additional hands on support – as Beam Global
reps were attending many of these high-profile
activations.

23. “THANKS
SO MUCH
FOR ALL OF YOUR
HARD WORK
ON THIS PROGRAM.
THE MISCHIEVE GIRLS WERE
VERY WELL
TRAINED, AND THE
BRAND LOVED
THEIR PERSONALITIES.
YOU AND YOUR TEAM
ROCKED IT!”
-EMI STEWART,
LEAD HORNITOS PRODUCER
MIRRORBALL

24. The True Beauty Is In The Process.™

25. BRAND: UNILEVER (AXE BODY SPRAY)
NATIONWIDE PROGRAM: “AXE DARK TEMPTATION” FEATURING AXE ANGELS AND
CHOCOLATE MAN
PROGRAM OVERVIEW
Axe launched a nationwide program to pro-
mote Dark Temptation, a new variant within
Unilever’s very popular body spray category.
The campaign featured a substantial sampling
push to create brand awareness, and featured
its themed character, the Chocolate Man, and
beautiful Axe Angels. The 6-week, 13-city pro-
gram was full of personality, flirtation and
excitement, attracting the male demographic
ages 18-25. The sampling program, activated
at concert venues, amusement parks and music
festivals, centered on the Axe Angels, and the
appeal for young men to engage with the sexy,
fun and playful ambassadors. The Axe brand
had very strong identity with the demograph-
ic, and the new variant was hugely successful
and very well received. The Axe Angels were
extremely knowledgeable about the brand, and
the DT variant, creating engaging conversa-
tions about the product. The Dark Temptation
campaign was activated in Hartford, CT, Chica-
go, Jackson, MS, Los Angeles, Atlanta, Dallas,
San Antonio, Washington DC, San Francisco,
Louisville, St. Louis, New York and New Or-
leans.

26. METHOD OVERVIEW
Our team’s responsibilities were to provide and
train promotional talent for the entire program,
including both the Axe Angels and the Chocolate
Man character. Once event activations began, our
casting and account teams provided logistical
and overall program support for all 120 brand
ambassadors. Through close communication and
management, the internal Method team was able
to ensure that each market successfully achieved
its defined goals. Axe Angels acted profession-
ally at all times, and prominently positioned the
brand amongst the target demographic of 18-25
year old males. Given Method’s proprietary train-
ing techniques, brand ambassadors were able to
effectively deliver the intended messages despite
the competing messages at a number of the event
locations. The Axe Angels’ and Chocolate Man’s
success can be attributed to our full understand-
ing of program initiatives. Our senior partner
team also contributed to the overall success of the
activation by assisting in the onsite management
in several key markets.

27. The True Beauty Is In The Process.™

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32. MR YOUTH
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34. MR YOUTH
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35. MR YOUTH
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36. MR YOUTH
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37. CLIQ TOUR
NIGHTLIFE CAMPAIGN
STOLI MOSKOVA AFFAIR TOUR
CONSUMER EXPERIENCE
NFL EVENTS
NATIONWIDE GRASS ROOTS CAMPAIGN
FRESH FACES TOUR
SUPER BOWL EVENTS
CONSUMER EXPERIENCE
SRX LAUNCH
MARATHON EVENTS
BRAND AWARENESS TOUR
RE-BRANDING LAUNCH FOR ‘THE NEW ANN’
INFLUENCER EVENTS
CONCEPT LAUNCH
DISTRIBUTORS EXPERIENCE
PERRIER 2009 NIGHTLIFE PROGRAM
TASTING ROOM