1. #WTF Is Big Data Anyway?
Marty Weintraub
Founder & Evangelis
@aimClear

2. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.

4. Big Data Is WTF Somebody Says It Is

5. Ads, SEO, Social Media

6. Where Does This Data Come From?

7. Big Data & Advertising

9. Immediately Actionable Big Data

11. AND
AND
All

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19. Birth
Child Death
Spouse Death
Illness Or Injury
New Job
Loss Of Job
HS Grad
College Grad
Immigration
Pregnancy
Loss Of Pregnancy
Imprisonment
Career Change
Holidays
Falling In Love
Engagement
Marriage
Separation
Divorce
State Move
City Move
Cheating
Buying A Home
Bat/Bar Mitzvah
First Communion
Baptism
Making Sports Team
Sweet 16
21 Year Old Birthday
Retirement Planning
In Retirement
Adoption
Name Change
Auto Accident
Sexual difficulties
Major Lifecycle Milestones
Big Data Lifecycle Targeting

20. •
•
•
•
Camera/Camcorder
Camera/Camcorder Repair Services
Tablet/iPad/Laptop
Tablet/iPad/Computer Repair Services
•
•
•
•
Home Security
Intercom System
Insurance Comparisons (Life/Home/Auto)
Financing

23. • Insurance (Renters/Homeowners/Seasonal/Umbrella/Builder’s
Risk/Flood)
• Home Security
• Home Automation
• Energy Management
• Direct TV/Cable/Pay-Per-View/U-verse/DVR/Video On Demand
• Buyout Investments
• Equity, Financing, Reverse Mortgages

31. SpyFu Kombat

43. CRM Expansion

47. SEO & Actionable Big Data

48. For Your Brand & Competitors:
•
•
•
•
Know Keyword Search Frequency
Know Unpersonalized Rank
Calculate CTR For Rank
Impute SEO Competitive “Traffic Share”

57. Social & PR

66. Big Data And You…
•
•
•
•
Big Data Is What Helps You Sell
Seek action items in the metaphors
“Where does this data come from”
Get to the bottom of what vendors are
really selling

68. Thank You!
Marty Weintraub
Founder & Evangelis
@aimClear