Data is so ubiquitous, we are sometimes oblivious to just how much of it we interact with—and how many companies are making it a core part of their product. Whether you’re aware of it or not, product leaders across industries are using data to drive engagement and prove value to their end-users. From Fitbit and Medium to Spotify and Slack, data is being leveraged not just for internal decision-making, but as an external product offering and differentiator. We’ve gathered 25 examples of native analytics in modern software to highlight their power and hopefully inspire their further adoption.

1. 25 Examples of
Native Analytics
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2. Data is so ubiquitous, we are sometimes oblivious to just
how much of it we interact with—and how many companies
are making it a core part of their product. Whether you’re
aware of it or not, product leaders across industries are
using data to drive engagement and prove value to their
end-users. From Fitbit and Medium to Spotify and Slack,
data is being leveraged not just for internal decision-
making, but as an external product offering and
differentiator.

3. WHAT IS NATIVE ANALYTICS?
These data-as-product features,
often displayed as user-facing
dashboards, are known as “native
analytics” because they are offered
natively within the context of the
customer experience. We’ve
gathered 25 examples of native
analytics in modern software to
highlight their power and hopefully
inspire their further adoption.

4. 1. Ahrefs Lets Website
Owners Drill Down on
Referrers
Every day, Ahrefs crawls
4 billion web pages,
delivering a dense but
digestible array of
actionable insights from
12 trillion known links to
website owners (and
competitors), including
referrers, social mentions,
keyword searches, and a
variety of site rankings.
ahref.com

5. 2. AirBnB Helps Hosts
Improve their Ratings
and Revenue
Airbnb reminds its more
than 600,000 hosts of
the fruits of their labors—
with earnings reports—
and gently nudges them
to provide positive guest
experiences—with
response rates and guest
ratings.
airbnb.com

6. 3. Etsy Helps Build
Dream Businesses
The go-to online shop
Etsy, which boasts 35M+
products, provides its
1.5M+ sellers with
engagement and sales
data to help them turn
their passion into the
business of their dreams.
etsy.com

7. 4. Eventbrite Alerts
Organizers to Sales
and Check-ins
Event organizers use
Eventbrite to process 4M
tickets a month to 2M
events in 187 countries.
They also turn to
Eventbrite for real-time
information, to stay up to
date with ticket sales and
revenue, to track day-of
check-ins, and to
understand how to better
serve and connect with
their attendees.
eventbrite.com

8. 5. Facebook Expands Reach of Paid Services
With Facebook striving to take a bigger bite out of Google’s share of online
ad sales, its strategic use of data has spread beyond the already robust
Facebook Ads Manager to comprehensive metrics for Pages, including, of
course, key opportunities to “boost” posts.
facebook.com

9. 6. Fitbit Helps Users Reach Their
Fitness Goals
Fitbit’s robust app, connected to any of
its eight activity trackers, allows its 17M+
worldwide active users to track steps,
distance, and active minutes to help
them stay fit; track weight change,
calories, and water intake to stay on
pace with weight goals; and track sleep
stats to help improve energy levels.
fitbit.com

10. 7. GitHub Tracks Evolving
Code Bases
GitHub, the world’s largest
host of source code with
35M+ repositories, allows
its 14M+ users to gain
visibility into their evolving
code bases by tracking
clones, views, visitors,
commits, weekly additions
and deletions, and team
member activity.
github.com

11. 8. Intercom Targets Tools—and Data—to
Users’ Needs
Intercom’s communications platform
delivers targeted data-driven insights
depending on which of the platform’s three
products a team uses: Acquire tracks open,
click, and reply rates; Engage tracks user
profiles and activity stats; and Resolve
tracks conversations, replies, and response
times.
intercom.com

12. 9. Jawbone UP Enables Ecosystem of
Fitness Apps with Open API
Jawbone’s four UP trackers helps users
hit fitness goals by providing insights
related to heart rate, meals, mood, sleep,
and physical activity both in its award-
winning app, and through an extensive
ecosystem of apps that draw data from
the platform’s open API.
jawbone.com

13. 10. LinkedIn Premium
Tracks Funnel
Conversions
LinkedIn’s Premium suite
of networking and brand-
building tools helps
demonstrate the ROI of
sponsored campaigns by
providing users with
visibility into their
engagement funnel—from
impression, to click, to
interaction, to acquired
follower.
linkedin.com

14. 11. Medium Provides Publishers with Key Reader Metrics
Though Medium’s model is sometimes murky—publishing platform,
publication, or social network?—it provides clear insights to its writers (or
is that publishers?) in the form of views, reads, recommends, and referrers
for published stories.
medium.com

15. 12. Mint Helps Users Budget and Save
Mint encourages users make better finance decisions and save up for big goals
by giving them visibility into their spending trends, especially as they relate to
personalized budgets.
mint.com

16. 13. Pinterest Allows
Pinners to Track
Engagement
The internet’s favorite
mood board, Pinterest
provides it 110M
monthly active users
with traffic and
engagement stats
including repins,
impressions, reach,
and clicks.
pinterest.com

17. 14. Pixlee Illuminates
Its Unique Value
Proposition
Pixlee helps brands build
authentic marketing by
making it easy to discover
images shared by their
customers, and then deploy
them in digital campaigns.
To help its clients
understand the impact of
this unique value
proposition, Pixlee serves
up an on-brand, real-time
dashboard that presents
custom metrics like
“lightbox engagement”
alongside traditional
metrics like pageviews and
conversions.
pixlee.com

18. 15. Shopkeep
Improves Business
Decision Making
Shopkeep’s all-in-one
point-of-sale platform
uses a wide range of
data—from best-
selling items to top-
performing staff—to
helps businesses make
fact-based decisions
that improve their
bottom line.
shopkeep.com

19. 16. Slack Delivers
Visibility Into Internal
Communications
The messaging app of
choice for more than
60,000 teams—
including 77 of the
Fortune 100 companies
— Slack delivers stats
related to message
frequency, type, and
amount, plus storage
and integrations.
slack.com

20. 17. Spotify Shares Stats
as Stunning Visuals
Spotify’s stream-
anywhere music service
turns data insights into
beautiful, bold visuals,
informing their listeners
of how many hours of
songs they listened to
in a year and ranking
most-listened-to
artists. They also help
artists get the most
from the platform by
highlighting listeners
by location and
discovery sources.
spotify.com

21. ….more from Spotify

22. 18. Square Zeros In
On Peak Hours and
Favorite Items
Going beyond credit
card payments to
comprehensive business
solutions, Square
provides business
owners with real-time
reports that include
hourly sales by location,
which help them hone in
on peak hours and
preferred products.
square.com

23. 19. Strava Turns
Everyday Activities
Into Global
Competitions
Strava turns everyday
activities into athletic
challenges by comparing
its users’ performance
stats against the
community’s for a given
walk, run, or ride. The
app also used its 136B
data points to create the
Strava Insights microsite,
providing insight into
cycling trends in its 12
cities across the globe.
strava.com

24. 20. Swarm Updates the
Foursquare Experience
with New Gamified
Features
Swarm adds additional
gamification and social
features to the original
Foursquare check-in
experience, providing
users with their popular
check-ins broken out by
type, as well as friend
rankings and
leaderboards for
nationwide “challenges.”
swarm.com

25. 21. Triptease Builds Strong
Relationships with Hotels
The Triptease smart widget allows
hotels to display real-time prices for
rooms listed by competing sites like
Hotels.com to help convince guests
to book directly and help the hotel
build richer customer relationships.
To keep a strong relationship with
their own hotel-users, Triptease
shows the impact on revenue of
widget-enabled conversions, as well
as the hotel’s real-time price
rankings compared to other
websites.
triptease.com

26. 22. Twitter Beefs Up Its Business Case
As the internet’s 140-character collective consciousness
positions itself more decisively as a boon for businesses, it has
beefed up and beautified its analytics dashboard. Twitter’s
dashboard now includes impressions, profile visits, mentions,
and follower change for the past month, plus cards for Top
Tweet, Top Follower, and Top Mention.
twitter.com

27. 23. Vimeo Provides “Power”
Stats in a Straightforward
Interface
“We basically wanted to give
users a power tool, but didn’t
want them to feel like they
needed a license to operate it,”
explains Vimeo senior product
designer Anthony Irwin of the
video-hosting platform’s
analytics tool. Today, Vimeo’s
100M+ users can dig deep—or
stay high-level—on traffic,
engagement, and viewer
demographics.
vimeo.com

29. 24. Yelp Extrapolates
Conversion-Generated
Revenue
Yelp helps its 2.8M
businesses engage and
grow relationships with
their customers. To
highlight this value
proposition, the company
provides business users
with a tally of customer
leads generated through
the platform, as well as an
estimation of related
revenue.
yelp.com

30. 25. Zype Helps Users
Track Video Revenue
With a single
interface, Zype makes
it easy to publish and
monetize video
content across various
platforms. Core to its
value is the ability to
provide users with key
stats including
monthly earnings, new
subscriptions, and
successful revenue
models.
zype.com

31. Keen IO’s Native Analytics is a suite of tools for delivering white-
labeled analytics to your customers. We power the backend
analytics infrastructure and data visualization, so that you can
deliver analytics features to your customers in record time.
Check us out at http://keen.io/native-analytics