1. Thank you for the opportunity to present
this customized advertising plan. This plan
has been developed based on your stated
needs for increased growth, and overall
marketing goals. The Beasley Broadcast
Group and I are completely dedicated to
achieving and making your investment in
Radio a true success.
Sincerely,
The following individuals will be a part of
this effort to deliver the agreed upon
advertising results.
Joe Peters - Group Sales Manager
252-675-1249
Beth McCall – Production Director
252-634-2008
Tracy Hickle– Traffic Director
252-634-2036
Jonathan Toler – Webmaster
252-634-2042
Prepared by: Keely Gray
Cell #: 252.670.6269
Email: keely.gray@995thex.com
Proposal Expiration Date: 8/10/12

2. The following marketing play with Beasley
Broadcasting will show you how to maximize your
radio reach and frequency and give you a return on
investment.
The following is a summery of our last meeting and
the key points used to develop your radio strategy.
MAJOR PROBLEM TO SOLVE:
• Keeping appointments fully booked
TARGET CORE CUSTOMERS:
• W & M Age: 18-36, Military
TARGET AREAS FOR GROWTH:
• Piercing appts, Permanent make-up appts
MISCONCEPTIONS TO OVERCOME:
• Tattooing is radical and extreme
• All tattoo artists do the same level of work
• Tattooing isn’t sanitary
Solving Your Advertising Challenge
•Research shows that Radio listeners
have a low level of ad avoidance,
staying tuned in through commercial
breaks.
•Radio is an active medium capable of
stirring emotion, creating demand and
selling products and services.
•Radio stars in the theater of the mind,
stimulates emotion-filled images within
the listener’s own mind – voices, music,
sound effects, recall of video images.

3. Learn More About Our Features
Why this station will solve your advertising
challenge:
• 1 Through an endorsement by on-air
talent, such as Lex and Terry, you can
associate your businesses with an already
established brand loyalty.
• 2 Listener-loved programming, such as
“Nineties-Nooner” and “Mick’s Short-Bus”
giving you an active medium capable of
stirring emotion, creating demand and
selling products and services.
• 3 Your message can be delivered to our
club members and facebook fans. That’s
more than 15K listeners.
• 3
•1) Streaming commercials can be
designed to immediately direct
listeners to your website.
• 2) Placing your logo & link on our
website, allows listeners to easily
navigate to your website
•3) 99.5 the X.com has various web
features, such as “Ink Just Rocks”,
which provide the ability to zero in on
narrow target groups
99.5 WXNR

4. 99.5 the X: Tatt-Tuesday
Market: GREENVILLE-NEW BERN-JACKSONVILLE
Survey: Avg of Fall 11, Summer 11, Spring 11, Winter 11
Geography:Metro
Stations: User Selected
Age/GenderSocioeconomicPop Intab
Adults 18-44 261,000 2,252
Station Format Flight/WeeksDaypart Length Spots Rate FrequencyInvestment Net Reach
GREENVILLE-NEW BERN-JACKSONVILLE Total 42 $10.71 2.5 $450.00 35,200
WXNR-FMAlternative 42 $10.71 2.5 $450.00 35,200
Flight 3 Weeks 42 $10.71 2.5 $450.00 35,200
One Week Total 14 $10.71 1.7 $150.00 17,200
M-F 6a-12m 60 10 $9.00 1.5 $90.00 13,900
Sa 10a-3p 60 4 $15.00 1.8 $60.00 4,800
995thex.com Sponsorship: Ink Just Rocks _______ or Website _______
• $500.00 Sponsorship includes 100x streaming spots + min. 20 sweepers/wk
TOTAL NET COST: $950.00/MONTH
****sign thru December receive optional 2hr Live Remote(plus $150 talent fee)

5. Your Investment Return
What should happen and how you will get a return on your company’s investment:
If the average cost of a tattoo is $150….. And our ad generated a minimum
of 10 customers in a given month, this marketing plan would generate a
profit of $550 each month. That’s after the cost of advertising.
$550.00 / month estimated net profit

6. NONDISCRIMINATION POLICY: Licensee and its station(s) do not discriminate in advertising contracts on the basis of race
or ethnicity, and will not accept any advertising which is intended to discriminate on the basis of race or
ethnicity. Advertiser represents and warrants that it is not purchasing advertising time from Licensee or its station(s) that
is intended to discriminate on the basis of race or ethnicity.
Tatt-Tuesday
Marketing Agreement
• Turn Tuesday into Tatt-Tuesday with Lucky Street Give-Away
• 20x (minimum) live mentions/week
• 42x :60 on-air commercials Monday – Friday 6am-7pm
• Total Spots: 62x
• through December $650/month
• With option to Lock-in thru March & get Jan-March for $550/month
Agreed: ______________________________________________________ Dates of Schedule:___________________________
Print Name: Name of Business: