1. Design your Jeans
by
Omar Esseghaier
Kazi Md Rejaul Karim
Master in management and textile engineering 2015 - 2016
2. Presentation plan
- Introduction
- Our Idea
- Our Product
- Our customers
- Design your product
- Technical part
- Variety management
- Target price and cost
- Critical issues
- Conclusion
3. Our ideaBe a fashion designer and design
your unique Jeans online in few days.
(www.designyourjeans.com)
Existing competitor
http://www.makeyourownjeans.com/ is a website for fit
and size customization, not the finishing and the
effects.
Our idea is pretty new in the market.
4. Do we have a place in the market?
After making a research about the new Jeans trend, we found that
the effects on jeans are very important in fashion and the stylists
are matching different effects to create their own fashionable
product.
Fashion is today incomplete without denim. Denim comes in all
forms, looks and washes to match with every dress
We are completely able to follow the trend (fashion) with our
products.
.
We are not only selling a new product, we are offering an
opportunity to the people to design and create their own Jeans
with a large varieties of fashionable effects with a competitive
price.
5. Our product
- Fashionable and unique Jeans designed
by our customers.
- High quality, because we produce piece
by piece for each customer.
6. Our customers
Teenagers from all over the world
(from 13 years old) because:
- They are the first consumer of Jeans
- They want to be special and different
from the others.
Our products are also suitable for adults.
7. We can see in this study that the brand name
is not an important parameter for the customer.
We will have more chance to find a place in
the market if we focus more on the design,
the fit, the quality and of course the price.
Market position
13. Flow chart of Jeans manufacturing:
Purchase of
Ready-made
Jeans
(indigo)
Order Sheet
from
Customer
(Online)
Wet Process
Treatment
Dry Process
treatment
Accessories
attachment
Ironing &
Pressing
Packaging
Dispatch to
buyer via
Fast
Shipping
(DHL,
FedEx, UPS,
TNT etc.)
15. Wet process
Pretreatment (Desizing,
Rinsing and Scouring)
This process removes
impurities, starch &
stains mark from fabric.
Acid wash
Soaked pieces of towel in
chlorine or PP bleach
solution for about 20
minutes to an hour. Then
put the towels in machine
followed by the jeans for
about 20 minutes.
Bleach wash
when it comes to super
vintage & light shade it’s
advisable to use
potassium permanganate
bleach to cut the color
faster till half way to
adjust the desired shade.
16. Wet process
Tinting & dyeing
Tinting is a process where
very less amount of tint is
involved & mainly direct
dye is being used to do
this process.
Softening Process
It’s advisable to use
Antiozonate softener which
prolong ozone reaction of
Indigo & keep garment in
good condition.
Enzyme wash
Used to remove protruded
fiber from Jeans. It’s an
alternate way to achieve
stone wash effect without
using pumice stone.
17. Dry process
Hand Scraping
is generally being done in
rigid form of garments to
get distress look.
Locations can be front
thigh & back seat or its
can be overall. Emery
paper is being used to
scrape the garments in
particular placement &
design.
Tie & Wash
Also known as crunch wash
or creaking pattern or
marbling effect. Garment is
usually tied with white
cotton strips and washed.
The exposed portions got
faded effects and a pattern
of dark to light patches
appears on garment.
Tacking or Tag Pining
is a process which is being
done by tag machine to get
very heavy contrast ( rigid
& washed ) on waistband,
bottom hems etc. after
completing wash, it must
be removed from garment
before making softening.
18. Dry process
Potassium Permanganate
Spray/Rub & Bleach Spray
PP Spray is being done on
denim garments to achieve
local abraded area to appear
whiter than back ground
indigo color shade.
Grinding
is being done on pocket
edges & bottom
hems edges by running
against pen grinding tools
to achieve worn out effect.
Whisker/Knee star
are nothing but the worn
out lines / impression
generated by natural
wearing on hip & thigh
area. There are many
designs & pattern
available.
19. Dry process
Painted Jeans
Need to choose right color of
pigment or tint with binder or
fixer to apply locally on denim
to get vintage look.
Resin application (3D effect)
Resin (Formaldehyde free)
being used for achieving 3D
effect (3 Dimensional), Rigid
Look etc.
Patch & Repairs along
with Bleach Spots
These are totally manual
processes to give
uniqueness to Denim and
to make it look VINTAGE.
Damages & Destruction
One of the most popular
distressing effects currently , It
can be achieved by cutting
it thru knife the warp yarns &
keep the weft yarn as is to
show white thread
20. Raw denim
the jeans are not washed or treated
when they are made, leaving that
gorgeous raw indigo colour intact.
we can obtain several shades using
our bleaching/washing process,
which means that we will use the
same raw material for all our
products. This is very important
because we will have a limited stock,
so less cost for the storage, and we
will not have the problem of unsold
items, because it could be used to
create an infinity of fashionable
products.
Variety management
Manufacturing process
- Very short time (few hours).
- Same types of chemicals will be used
for different wash effect (the process
time changes) e.g. Bleach for acid
wash, Bleach wash, Tie wash, Bleach
spray…
- The instruments are used to make
different effects e.g. Emery paper can
be used for both Hand scraping and
Whisker/Knee star…
21. Our workshop
To be able to produce our Jeans, we need
a small place, e.g. garage because we are
producing small quantities and the
machines are not big.
Target costing
Our equipments
We will use a washing machine, a small
boiler, spray gun, grinding machine, a
pneumatique system, cutting tools…
Approximate cost/piece
Ready made Jeans 10 euro
Wet process 4 euro
Dry process 4 euro
Accessories 3 euro
Packaging and shipping 8 euro
Total 29 euro
22. Jeans in the market
It is very common to find fashionable Jeans in the market at a price starting
from 60 euro and reaching 250 euro and more. But to be able to find a good
market position, we have to make competitive prices. At the same time, we are
offering something new and customised to our customers with a high quality.
Our starting price will be 89 euro reaching 119 euro (Depending on the effects the
customers will choose).
Target Price
23. Risk of manufacturing
Sometimes it is difficult to obtain the required Jeans in the first
try, that is why we have to consider this in our pricing target.
Critical Issues
24. Ideas for the future
Our customers can share some ideas with us, and earn money if we sell
their products.
We can organise a stylist competition in our website. The candidates
will design some Jeans and a public vote will be made in some social
websites, e.g. Facebook, Instagram…
Conclusion
