1. Motherwell F.C. & Social Media
Alan Burrows
Wednesday 30th January 2013
Hampden Park

2. Our ‘Social Media’ Strategy / Targets
in 2013:
•Ensure a consistent look and feel to promote updated corporate identity.
•To have 10,000+ followers on primary arms - Twitter & Facebook.
•Meet minimum content targets and interaction rate on primary via “Communications Plan”.
•To increase presence and usage of secondary - Google + Foursquare & AudioBoo.
•To better formulate, collect & analyze statistical trends and enhance reporting system.
•To have more than 75% buy-in from first-team players and management participation.
•To have 100% sign-off on Social Media standards and usage policy from all full-time staff.
•To host at least one staff training session per quarter for both football & non-football staff.

3. Motherwell FC Media Department
Alan Burrows
Press & Media Manager
Ross Clarkson Additional Support Alastair Reilly
Performance Analyst Volunteers Creative Design

4. The role of the Media Department
EXTERNAL IN-HOUSE DESIGN AND PERFORMANCE MATCHDAY
PRESS / MFC CLUB PUBLICATION ANALYSIS FROM MEDIA
MEDIA & PR MEDIA SUPPORT FIRST-TEAM to OPERATIONS
RELATIONS OUTLET ACADEMY

5. The role of Social Media on Matchdays
motherwellfc.co.uk
Twitter Facebook Foursquare AudioBoo flickr Google + MFC TV

6. Player participation and interaction
14 First Team players (67%)
12 U20s players (100%)
3 Directors incl CEO (50%)

7. Staff Standards & Usage Policy
Gives staff a clear guideline:
Focused on:
-Background to ‘Social Media’ and recent trends
-Responsibility
-Topic matter guidelines
-Company assets
-Inaccurate or defamatory content
-Off limits material
-Reporting structure

8. Questions?
Help me out here, I am trying to stretch this out to 12.15pm