2. Your customers are the most important
part of your business.
Therefore building really strong
relationships with them should be
something that you work on and
develop.
I am going to share some tips that you
can use to develop stronger
relationship with your customers.
3. When you are working online and
have an Internet business building
solid relationships with your
customers can be a bit more
difficult than an off-line business.
Since you are unable to meet your
customer face-to-face you have
to rely purely on virtual
communication.
4. This might be through an email, on
your website, a video or an article.
Therefore learning to
communicate effectively is very
important for you to build
relationships with your customers.
5. I believe that one of the best ways to
develop trusting relationships with your
customers is to use email.
This is where people join your
subscriber list and you then send
emails using an auto responder
account.
6. The important thing to remember is
that every email you send must add
value.
Here are some tips on how to add
value.
7. Personalise
When you write your email make sure that
you are writing to an individual rather than
to your whole list.
This means making your email personal and
using words that demonstrate you are
talking to one person rather than many.
8. Availability
Being available to your subscribers and
customers is probably one of the biggest
ways to build better relationships.
There are so many support desk's or people
that you have to go through to actually
speak to the business owner themselves that
if you provide personal feedback you will
really stand out.
9. Building a relationship whereby your
customers trust you means that they want to
be able to rely on you to be there and to
answer any questions they might have.
Replying to emails in person enables you to
do this.
It might take up more time but it is well worth
it in terms of the quality of relationship you
will develop.
10. Content
Make sure that your emails always contain
quality information and content that is going
to be valuable to your subscriber.
The relationship that you build with your
customer needs to be one of mutual
respect and therefore you need to
demonstrate your expertise so that your
customers come to respect you.
11. Over Deliver
Always over deliver.
This means that when you produce a product you
deliver more than is expected.
It means that when you communicate in your
emails you deliver more than is expected.
It means that if you receive negative feedback you
deliver more than expected.
In every aspect you need to make sure that you
over deliver.
12. Feedback
Encourage feedback with your
customers whether good or bad.
If your customer knows that you
value their opinion then you are
able to build an honest
relationship with them.
13. Above all be yourself and make
sure you treat your customers as
you would want to be treated
yourself and always go that extra
mile.
14. If you found this helpful then you might like to visit
my website:
KayFranklin.com
(Free download available)