A Before and After Comparison

1. Product Listing
Optimization
A Before and After Comparison

2. Contents
"Before" Listing
Areas for Improvement
"After" Listing
Other Recommendations

3. "Before" Listing

5. Areas for Improvement

6. Title does not maximize the
allowable number of characters
Title can be lengthened to
include other relevant keywords
and some product description
Title

7. This should answer "what's in it for the
customer?"
Add more bullet points and lengthen text
to include other relevant keywords
Re-word the description to be more
appealing to the buyer
Capitalize words to emphasize
Key Product Features

8. Maximize the allowable
number of images (7-9
photos)
Photos should not repeat
and should show other
angles, specs, and the
product in use
Images

9. "After" Listing

10. Skateboard Accessories – All in One Skate T-Tool
- Multi Tool to Adjust Wheels and Trucks on
Skateboard, Longboard, Roller Skates - With
Phillips Head Screwdriver and Allen Key
Color: Black
MULTI-FUNCTION TOOL – the only tool you’ll need for skateboard
assembly. It allows you to adjust the axle nuts on your wheels and
trucks and mount hardware on your board.
COMPATIBLE WITH ALL TYPES OF BOARDS AND ROLLER SKATES –
Easy to use and works with all types of skateboards, longboards,
penny boards, mini skateboards, and quad roller skates
ALL-IN-ONE DESIGN – T-shaped tool with 3 different sizes of sockets
(9/16”,1/2”, 3/8”) for axle nuts and kingpins and a pullout Phillips
head and Allen key
COMPACT AND LIGHTWEIGHT – Take this accessory anywhere your
wheels take you. Fits easily in your pocket or tool kit with
dimensions of 4.3x3.9” and weight of 0.26lbs only
SKATE WORRY-FREE – Feel free to be brave and have fun knowing
all the tools you need to tighten and repair your board are within
your reach

11. Title
Skateboard Accessories – All in One Skate T-Tool
- Multi Tool to Adjust Wheels and Trucks on
Skateboard, Longboard, Roller Skates - With
Phillips Head Screwdriver and Allen Key
Most relevant keyword placed first
Other high ranking keywords
States main product feature and
target audience
Mobile optimized (first 80 characters)

12. Key Product Features
MULTI-FUNCTION TOOL – the only tool you’ll need for
skateboard assembly. It allows you to adjust the axle nuts on
your wheels and trucks and mount hardware on your board.
COMPATIBLE WITH ALL TYPES OF BOARDS AND ROLLER
SKATES – Easy to use and works with all types of skateboards,
longboards, penny boards, mini skateboards, and quad roller
skates
ALL-IN-ONE DESIGN – T-shaped tool with 3 different sizes of
sockets (9/16”,1/2”, 3/8”) for axle nuts and kingpins and a
pullout Phillips head and Allen key
COMPACT AND LIGHTWEIGHT – Take this accessory
anywhere your wheels take you. Fits easily in your pocket or
tool kit with dimensions of 4.3x3.9” and weight of 0.26lbs only
SKATE WORRY-FREE – Feel free to be brave and have fun
knowing all the tools you need to tighten and repair your
board are within your reach
Maximized 5 bullet points
Capitalized first phrases for emphasis
Provided more information on the size
and purpose of the different tools
included
Stated that it may also be used for
other types of boards and for
rollerskates
Included other relevant keywords
"After" Listing What I Did

13. Images
Image 2 Image 3

14. Image 4 Image 5
Images

15. Image 6 Image 7
Images

16. Other Recommendations
Include demo video on how to use the
product (change wheels, adjust trucks,
etc.)
Consider having color variations to:
Appeal to the boom of women
rollerskaters in the market
Stand out from majority of
competitors who sell the
product in black
Image 7