Fitoop.com is the Mint.com of health and fitness data.
Fitoop not only aggregates, and analyzes your data, but also provides you with custom suggestions on how to be a healthier and happier you.
7. Apps
Fitoop solves this
fragmentation by pulling
all of the data from the
various devices and
applications.
Devices
Manual
Data
We then normalize it to
produce analysis and
suggestions that make it
relevant to the user.
Health
Blood Sugar
Sleep
Blood Pressure
Fitness
Weight Loss
Calorie Counting
Posture
Happiness
Mental Health
Mental Acuity
Stress
Activity
General Activity
Athletic Performance
11. Target Customer:
Someone who uses more
than one health/fitness
app or device.
Approximate Users:
•
•
•
•
•
•
•
•
MyFitnessPal > 1,000,000
Strava: >1,000,000
Lose It: >350,000
Fitbit: >100,000
RunKeeper: 100,000
Endomondo: 100,000
Nike+: 80,000
MapMyRun: 75,000
12. Focus
End User
Researchers
Quantified
Self
Quantified
Self
Displaying
Fitbit data
Displaying
Withings data
Founded
2013
2012
2012
2012
2008
2008
Revenue
Model
Suggestion /
Affiliate
Researchers
pay for data
Freemium
Freemium
Freemium +
Device
Device
(Mobile late
2013)
Web
iPhone only
Web
Web, Mobile
Web, Mobile
Syncs with all
major apps
Yes – ongoing
Fitbit only
Yes
Yes – ongoing
Yes
Yes
Manual Data
Types
R
T
T
T
T
T
Statistical
Correlation
R
T
R
T
T
T
Suggestions &
Insights
R
T
T
T
T
T
Platform
Web
13. 1200
45
Signups
Unique Visitors
Traction
Confirmed
Pageviews
Facebook Likes
1000
• Live for Less Than a Quarter
• First traffic recorded 8/26/2013
• Prelaunch only until Oct 1
• Confirmed 30 beta users in
October
• Signups growing quickly without
significant word of mouth
40
35
800
30
25
600
20
• Traffic Growth
• Blog entries getting good reach
• Started on Facebook on October
5 – 400 likes in first month
• Engagement For Logged In
Users
• 65% stay longer than 5 minutes
• 77% visit at least 5 pages
• 94% return at least every 2 days
400
15
10
200
5
0
0
1-Sep
8-Sep 15-Sep 22-Sep 29-Sep 6-Oct 13-Oct 20-Oct 27-Oct 3-Nov
14. Michael Murray
Kati Rodzon
Technology
Behavior / Stats /
Marketing
• Experienced technology entrepreneur
who co-founded MAD Security / The
Hacker Academy and lead it to $25M
total revenue in first 3 years
• Renowned speaker
• Type II Diabetic who used data to
control his disease
• Triathlete, runner and cyclist
• Kati drives the statistical methods of
Fitoop
• ABD Ph.D in Psychology
• Masters in Psychology focused on
statistics
• Celiac who used data to diagnose her
disease
• Runner, Roller Derby girl and yoga
teacher
15. Get in touch with us:
Email: founders@fitoop.com
Twitter: @fit00p
Facebook: fitoop
Hinweis der Redaktion
I changed the wording. Check it out.
BI Research estimates that the total number of wearable devices with fitness and wellness applications will grow from 16.2 million in 2011 to 93 million in 2017; it also predicts that revenue from sports and wellness mobile apps will rise from $123 million in 2010 to $341 million in 2016.http://www.entrepreneur.com/article/223780#ixzz2hiwvh3oUFitbit…closed a $43 million funding round….Withings brought in $30 million in new funding …MyFitnessPal just raised $18 million in funding from Kleiner Perkins and Accel Partners.http://techcrunch.com/2013/08/13/fitbit-43m/Mobile App Graph: http://www.imsresearch.com/press-release/sports_and_fitness_app_market_to_expand_by_more_than_60_percent_in_five_years&from=all_prWearable Graph: http://www.businessinsider.com/wearable-devices-create-a-new-market-2013-8
Others not mentioned – Runkeeper, MyFitnessPal, Nike, Jawbone