1. • Retail
• Technology
• Engineering
• Oil & Gas
• Pharma
• Finance
• Manufacturing
• Prof Services
• Global Mobility
Director/Manager
• 41 years old
• Average years in industry-
US (28% 1-2, 20% 9-15)
UK 6-10
• Bachelor’s Degree
Professional Background-
Human Resources
Global Mobility
What I worry about…
• Take care of my internal
clients by getting top talent
where they need to be
quickly and painlessly
• Continued cost pressure
• Increased globalization – tax,
compliance issues
• Transferee needs and
experience
• Need to justify ROI
Roles and Responsibilities
• Oversee mobility program day to day, reporting, budget mgmt
• Evaluate and recommend policy changes, improvements
• Point of contact for: transferee, RMC, internal stakeholders
Top Priorities
• No noise from transferring employees
• Gaining executive sponsorship & seat at the strategy table
• Offering competitive mobility package
• Cost management
• Increased risk/compliance – tax, immigration, data security
Expectations from Relocation Management Companies
• No program noise – relief from administrative duties
• Responsiveness
• Technology
• Consultancy and thought leadership
Personal Frustrations
• Exception requests
• Service issues
• Invoicing issues
• No seat at strategy table
Other mobility program influencers
• Procurement
• Talent management
• Head of HR/Reward/Compensation & Benefits
• Immigration
• Compensation & Benefits
• Recruiting
• Talent Management
• Payroll
• Travel
• BU/region head – own budget for relocation services
Influencers’ relationships with mobility manager
• Either centralized or decentralized function, oftentimes disjointed
• Don’t work together in advance of relocation
• Society for Human Resource
Management
• Worldwide ERC
• The Forum for Expatriate
Management
• Re:Locate Magazine
• HRO Today
• Workforce Magazine
• Human Resource Executive
• HR.com
• Relocation Management
Companies
• Industry Peers
• LinkedIn Groups
• Suppliers within mobility circle
(i.e. household goods,
destination service providers,
temporary living, visa and
immigration)
Buyer Key Organizational Relationships
Motivations when facing differing
goals?
• Benchmarking program against
companies in their industry
• Cost containment
What motivations underlie their
behaviors?
• Company culture
• Industry trends
• Self-preservation
Buyer Priorities and Challenges
Business Goals and Challenges
Top Target Industries Buyer Motivations
Buyer Information Sources
Global Mobility Buyer Persona
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Buyer Profile
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