This document summarizes the development of an advertisement for a car in a local newspaper. Key elements included a memorable name for the ad, a banner along the top to fill space and draw attention, and the front page image including the street name to make the location more familiar to readers. Short chunks of text and inclusion of free offers and local business advertisements were intended to entice readers and support the newspaper's funding through advertising revenue.

1. NEWSPAPER DEVELOPMENT

2. This shows the development for my car advertisement used on the
2nd page. Once I had taken the images I then wanted to edit them on
Photoshop and from adding a slight glow around the car makes it
look more professional.

6. I designed a name that would fit This bar contains all the
together nicely and have a good information that the reader
impact on the page and also be needs and it’s clean and
memorable. understandable.
The advertisement banner
running along ensures that
there’s enough colour on the A good headline will ensure
page and also closes up gaps. It’s that the reader will buy and
a good place to put it as the read the rest of the
reader will look at the name and newspaper.
immediately see the advert.
The subheading is also just
as important as it expands
The front page image is on the main headline so the
important as it’s what the reader knows the general
reader looks at, including the idea and they can then read
street name will make them the story for more detail.
more familiar with the place
instantly.
‘FREE’ is what will entice
I’ve included this as I found that the the reader to purchase the
Wigan observer also does it, it makes paper as people like to have
the reader feel like they can relate and things for free.
be closer to the writer and contact them
if needed.
I decided to place the story on
the page like this so that it would As many local papers are
look the best. To the reader, it very cheap, advertising is
doesn’t look like there’s too key to ensure they have
much to read as it’s in small enough funding. I have
chunks. included adverts that
would be for local
business’ and to help the
reader see what’s on
offer.