4.  Avon does not reach its
potential reach for the
demographics of 18-21
year olds.
 Expansion from their
door to door sales
representatives.
 Need to increase the
awareness and
knowledge of Avon to
the target audience.
 Researched through
Survey’s, Focus Groups
and Content Analysis to
understand the
perception of Avon in the
18-21 year old current
community.

5.  Survey’s
 Focus Groups
 Content Analysis

9.  80 participants total
 60% were 18-21 year olds, our target audience.

13.  Our Focus group yielded similar results to our survey.
 Most participant's were unaware of Avon products and
the Company.
 60% associated Avon with an older demographic.
 1 participants mother was an Avon representative, and
she was the most knowledgeable on Avon.
 As resulted in the survey, if Avon was sold in retail store
more people would be inclined to purchase the
products.
 Most have seen Facebook or twitter post but not
visited the actual networking sites of Avon.

14.  Alexa.com: analyzed Avon’s website
 Current Active audience 55-64 year old females
 Have children
 Some college education, use website at home
 Alexa.com showed 18-21 year olds are the least
active group and are not effectively reached.
 Also analyzed four main magazines that feature Avon
products that reach our target audience regularly.
 SocialMention.com: to track and monitor Avon's
presence on social media websites such as
Facebook, Twitter, YouTube and Photo bucket.

15. Instyle.com
Allure.com
Avon.com

19.  After analyzing the results, Avon
would appeal most to the 18-21
year olds by having sales in retail
locations.
 If Avon expanded the
distribution of their
products, they could also create
an advertisement campaign
towards the target audience.
 Celebrity endorsements
 While Avon does have a strong
online presence they do not
maximize the line to the target
audience.
› Facebook
› Twitter
› Instagram
 Instagram is a powerful tool on
Social Media for 18-21 year olds.
Promotions and products could be
undated instantly, as well as connect
to other sites.
 Promotions and contest is also a
great way to appeal to further
Avon’s reach in the
community, especially portraying to
a college age group.