Edp health, safety & environment consultants corporate social responsibility – whatever next

Introductions
David Skews LLB; CMIOSH; SIIRSM
Graduated in Law and attended Middle Temple in
London and in 1989 he founded EDP Health Safety
and Environment Ltd in the UK. In 2007 he
established EDP Singapore in 2007 as a good reason
to feed his passion to ‘Build a Better World’ on the
Streets of Cambodia and across SE Asia through his
foundation Bridge2. David speaks internationally on
the subject around the future of Health Safety &
Environment and its linkage with Corporate Social
Responsibility.

It’s not just about survival, it’s about success!

CORPORATE SOCIAL
RESPONSIBILITY
Whatever Next?

Delivered by: David Skews LLB

SILENCE
PLEASE

We’re all passionate about something!

 Who has done any voluntary work in the
last 12 months?
– How stressed did you feel?
– How passionate were you about doing it?
– How HAPPY did you feel?


A Gift For You

 Open your Envelope

 Look at the coin

 Turn it over


Let’s Consider Corporate Social Responsibility

Three things of Importance!
 What exactly is CSR?
 Why should we bother with CSR?
 How do we do CSR?


Definitions: No agreed definition

World Business Council for Sustainable Development
(WBCSD) Defines CSR as:

……..“The commitment business has to sustainable
economic development, working with employees,
their families, the local community and society at
large to improve the quality of life”.


Wikipedia Defines CSR as

 It’s a concept whereby organisations consider the
interests of society by taking responsibility for the
impact of their activities on customers, suppliers,
employees, shareholders, communities and other
stakeholders as well as the environment.
 This obligation is seen to extend beyond the statutory
obligation to comply with legislation and sees the
organisation voluntarily taking steps to improve the
quality of life for employees and their families as well
as the local community and society at large.


CSR Needs to Include Passion

 CSR is about Working more with this……

 then engaging this……..


The Body Corporate – are you healthy?

Where is your immune
system?


CSR is all about
Values
Consider these
comments

Do You Think These Statements are True?

1. One of the most serious mistakes any business
leader can make is to think that values are
disconnected from the bottom line.
2. The second is to think that adopting “good practice”
will save you from a severe roasting
3. Direct benefits from strong values may be hard to
see on the balance sheet; neglect in this area can
wipe out your balance sheet altogether.


Do You Think These Statements are True?

• Strong ethics keep corporations healthy. Weak ethics
make companies sick. but it’s a huge risk.
• Many companies are more serious about their
“numbers” than their “values”. But values are the
immune system of every organisation.


And CSR is about
Ethics


Importance of Ethics

 “There is no such thing as business
ethics . . . There’s just ethics; and we
all have to practice them every day in
everything we do.”

Peter Drucker


What do You Think of These Comments?

1. Ethics are a challenge but strong ethics will make
you money.
2. If client confidence falls, investors wobble,
leadership is distracted, diverting energy from
growing the business. Image is wrecked, together
with morale. Previously reliable staff start calling in
sick or work less hard.
3. Stakeholders are effected and feel different about
your company


What do You Think of These Comments?

 Can’t recruit the best, can’t retain them either. It’s
always the top wealth generators that jump ship first.
You can lose 10% of your top team and 60% of your
real talent – and it can happen almost overnight
 Customers are affected. They feel differently about
your company, products are questioned and the
company begins to run out of steam.


The Triple Bottom Line (People, Planet & Profit)

Environment

Social Economic


Anita Roddick Said…….

‘The Triple bottom line has become
an imperative. Social and
Environment impact should be at the
heart of every business leader’


Part 2

What’s all the
fuss about?

What in the world has gone wrong?

 Misplaced Passion

 Misguided Values

 Mismanaged Debt


Billions of $’s Have Disappeared Over Night!

 We are in serious trouble, BUT

 ‘Carpe Dium’ – Opportunity Knocks

 Old Paradigm or New Paradigm


Misguided Values?

 How much is a Monkey worth?
 Eyes off the ball – Lost the noble purpose
 Milton Friedman – Shareholder value


He had a Dream


Are Your Shareholders ‘Happy’?

The street kids of
Phnom Penh just
heard that their
share price has
risen by 20 cents


The Old Paradigm

 Is there a noble purpose for Business?

 Surely, the purpose of business
is to maximize PROFIT
for the SHAREHOLDER

 Let’s consider
the unthinkable!


This Statement may Shock Some

 The Primary Purpose of Business is NOT
Shareholder Value!

 The Whole Purpose of Business is to
‘Build A Better World’

 Consider the following statistics:


What ground are we standing on?

 75% - Believe their boss does not value the skills gained
from volunteer work
 90% - Are looking for a higher purpose at work
 59% - Haven’t found a meaningful purpose in work
 25% - Worry about the ethics of their company
 50% - Are trying to leave their jobs
(and will be again after this recession)
 90% - Believe their older managers don’t understand them
UK Survey 2007


Where then is Solid Ground?

 Return to True Values
 Know why we are ‘Really’ in Business
 Profit is the Natural Reward for doing thing well

0 2


Business Can Have a Noble Purpose

 To deliver on promises to provide goods and services
that build a better, safer, happier world:
– For our Customers! Suppliers! Employees and
Contractors! Local Communities, and Poorer Nations.
– For those with Malaria, for trafficked women, for the
Garment factory workers of Asia, for the Farmers and
Miners of China.
 Your reward for doing this well is your profit, the
oxygen you breath not the purpose it exists.


Part 3

What is the
Way Forward?

So What’s the Proposal?

 STOP - just stop another 30 seconds (doing what we
have always done)
 START – Thinking about how we will prepare for
people and their needs in the future
– Buildings and workplaces
– Health and safety and wellbeing
– Developing a CSR program
 CONTINUE – to be Values Driven
We need to CONTINUE to ‘TURN THE COIN’


Keep Turning the Coin

 This World is Upside Down
 The Golden Rule is:
– ‘Build A Better World’ for All stakeholders and treat
them all as you would want to be treated yourself
 Increased profits await those who dare to try
to ‘Build A Better World’.


How do we TURN THE COIN? – SERVE !!

 Leaders who support and serve their Managers
 Managers who do the same for ALL stakeholders
 Keep the Customer at the top of your priorities
 Mix in a good serving of:
Honesty, Integrity, Trust, Openness, Transparency.
 Build a Values Driven Culture:
(Dependent, Independent or Inter-dependent?)


Its Hard to do!
Where are you on the cur ve?

Safety is the I can prevent I can prevent my colleague New
Responsibility of my own injur y! from being injured!
Management!
Tar get

Increased employee

.
Little employee 100% employee
involvement involvement involvement

Dependent Independent Inter-dependent

How do we develop it?

 New Values scorecard to ‘Build a better world’
 Executive sponsorship – Top down first
 Consider all Stakeholders – Who are they?
 Pick a team and pick topic
– Environment
– Health and Safety
– World Poverty
– Local community
 DO IT – Don’t merely think about it


Does a
Fish
know
that it
Swims in
Water?


Remember

Management
must give way to
LEADERSHIP


DREAM
If we dream it,
then we can do it

Dream BIG
Start SMALL
Build DEEP

William Wilberforce Martin Luther King
he had a Vision he had a Vision


How hard is that?
It could be worth it


40 Years ago President Kennedy said.. –’

We choose to
go to the
Moon…not
because it is
easy.. but
because it is
hard…’


Difficult Journey
“

 Going from one way of doing
business to another is tough.
 There’s uncertainty and it
requires skill,
 Need to lift ourselves above the
fog and the forest
 CSR is about being well
equipped and getting to the
other side
 We probably need additional
skills, knowledge and
understanding.


Short Testimony

 EDP has seen revenue & profits rise
 Small business (50) with a big heart.
 Our passion expressed through
Consultancy work and our foundation
www.bridge2,org support ing e.g.:
– An Orphanage in Cambodia
– Fruit Sellers in West Sahara
– A School for Entrepreneurs in CAR
– A Training Company in Cambodia


Stories about transformation through business

– The Bangui Entrepreneurs – Freed Fashion (UK & Cambodia)
(CAR) – Trekking (Turkey)
– The Saltedfish.com (Cambodia) – Origami (India)
– Red Rock ( UK and Asia) – Flowers & Plants (India)
– High Country (Morocco) – Craft and Artisan
– The ‘fruitsellers’ in West Sahara (Afghanistan/Kashmir)
– Yejj Training (Cambodia) – Yejj IT (Cambodia)
– T-Fusion in Tibet (China) – Heritage Centre (India)
– Pretty Magazine (Cambodia) – Pizza in (Georgia)
– The Iron Works (Cambodia) – Organics (Asia)
– Graphic design (Turkey) – Consultancy (France)
– Organic Cotton (China) – Translation Services (China & Asia)
– Manufacturing (Hong Kong) – Culture Consultancy (Asia)
– Safety Consultancy (SE Asia) – Craft & Pottery (Cambodia)
– Kindergarten (India) – IT Consultancy (SE Asia)


Consider Cambodian Sex Trade

Precise scale is
estimated between
50,000 to 100,000
women and children
Gang rape, AIDS, torture
UN believe over
1 million traded each year


Ironworks Project

Pictures


www.freedfashion.com (a Bridge2 project)

Two girls set up a
simple company in
PP employing just 4
girls but 100 are now
employed in the
centre


BRIDGE2 - In the Central African Republic

‘The Bangui Business School for Entrepreneurs’
Opens in 2008


Bangui Business School for Entrepreneurs


Pictures
The Tile Project


Bridge2 - in Cambodia


‘Cambodia’
and the
Wellbeing Centre

Corporate Social Responsibility

WHY BOTHER

 BOTHER - Not because it will……..
– Attract, win and keep the most talented people
– Positively impact the P/L account and Balance Sheet
– Reduce Global Warming
– Reduce World Poverty
– Positively Impact Urban Regeneration
– Create Jobs and better Local Services
 BOTHER - Just because we should
 I know many of us here are already doing it.

“whatever we do
today will have
an impact on
future
generations. Only
with a conscious
effort can we
make the world
for them a better
place to live….
That’s what
CSR is
about.”

Finally


Why Bother - Her Story - Srey Aged 6

 Srey, 6 years old has already has undergone trauma that is almost
unspeakable. She was sold to a brothel by her parents when she was 5.
It is not known how much her family got for Srey, but other girls talk of
being sold for $100; one was sold for $10.
 Before she was rescued, Srey endured months of abuse at the hands of
pimps and sex tourists. Passed from man to man often drugged to make
her compliant Srey was a commodity at the heart of a massive,
multimillion dollar sex industry in Phnom Penh.


Thanks
for
listening


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