This presentation gives an overview of a program that taught teens how to make their own video games and then examines the potential to use those games as marketing tools.
2. What We Are Going to Cover
What Does Outreach 2.0 Mean?
Examples of Current Gaming
Outreach
Outreach Potential of User Created
Games in Libraries
Things You Can Do in Your Library
3. Web 1.0 and Library 1.0
We Make Content Which a Passive Audience
Gobbles Up
4. Web 2.0 and Library 2.0
Content is Collaborative
Everyone Creates and Consumes
6. Online Games to Teach and
Advertise
Fun!
Students with certain learning styles will
retain the information better
Advertises services and teaches concepts
to patrons who primarily use the library
website to interact with the library
7. Carnegie Mellon University
Teach students how to shelve
Avoids using valuable staff time for teaching the
same thing over and over
Easy to evaluate student pages’ understanding
of Library of Congress
Teach reference
Shows what is actually involved with working at a
reference desk
8. Orange County Library
Using a Game to Advertise Services
Traditional arcade style shooting game with
anthropomorphic orange
Shows the player the different types of
gaming materials available at the library
May not teach anyone anything, but shows
good will and advertises services
9. Global Kids Online Leadership
Playing 4 Keeps
Ayiti: The Cost of Life
For More Information: Contact
Meghan Deana at
info@globalkids.org
10. Common Game Design Software
Used for Teen Programs
Gamemaker
Youth Digital Arts Cyberschool
Scratch
11. Use These Now Talented Game
Program Attendees
Proof of Concept (Rough Draft)
by thirteen year old for
Durham County Library using
Multimedia Fusion 2 with
tutorials through YDACS
12. IT or Admin Won’t Let Me Do Squat
If You Can’t Install Software on Your
Computers and/or Can’t Have a Program –
use a Social Software Like PMOG
Completely Web Based
Requires Almost Zero Technical Knowledge
13. For More Information
Further Reading:
“Gaming 2.0” Katherine Makens. Young Adult Library
Services; Summer 2007; 5, 4; Research Library
Core,pg. 27 http://www.dev-lcg.com/Kathy%20Makens
%27%20YALSA%20Summer%20Newsletter
%20article.pdf
To contact me on PMOG – username is bozette
Email me:kmakens@durhamcountync.gov
Hinweis der Redaktion
What I Mean by “2.0” – Everyone has a different idea of what library 2.0 and web 2.0 means so I want to give a little context for what I mean by 2.0 in this presentation. What do you think of when I say Library 2.0?
Anyone ever heard of Super Patron? If you give your users the tools, they can collaborate with you or go off on their own to create library marketing and library instruction for their peers
Learning shouldn’t be misery. I pay more attention to a message that comes in an entertaining way. May not be true for everyone – we did a survey at my library system last year and discovered we had a large population who goes directly to our online catalog, places holds, comes to the circ desk and leaves with their holds. It's very difficult to market to this group, so it's more effective to go where they are on our catalog and website – they won't see squat if they come into the building Outreach – going to your user and showing them what you have to offer
Jointly designed by student game designers and library staff
One kid who new actionscript – dumb luck no program tie in, just took advantage of one person they tripped over even though the system wasn't ready to have a game design program of its own
This could be done by an ambitious librarian who is a good grant writer
Not enough time to give much detail, will post articles for more detail on the wiki Which might be right for you depends on your particular library's context – questions to ask: how much money do I have? Does someone here have the technical knowledge or is willing to get it to use this stuff? Am I doing a program where it will consistently be given by a techie person or do I need something which anyone can give?
This is a test to see if this is a viable option for a game. Plot points aren't really established. The main points are the cuteness of the characters and that the concept that it shows the library the teen room.
Are you in an environment where you aren't going to be able to install anything ony your computers? Are you short on staff with technical knowledge and/or time to devote to this type of program? No money? Fear not! PMOG or other online social software games may be a possibility for you. PMOG is an online game which rewards players for surfing the internet; it is also a way for people to take people on tours of useful websites or mkssions. I first heard about PMOG at CILS 2008 at Gaming Learning and the Virtual World keynote by Liz Lolly. Online pathfinder. Some librarians have already used PMOg to teach library instruction. Guess what? Your users can also use PMOG to teach a concept. Get a group of kids, staff, whomever and teach them a concept that uses websites. Ask them how they would teach the same concept and create their own missions to share with their peers! If you can use MySpace or Facebook you can figure out how to use PMOG. This is a good one for anyone who is required to do online safety instruction – can't get kids to show in person? Have them create their own online safety game in pmog with you, advertise it on your website, you'll also get good word of mouth Instructions for pmog on wiki Allows you to have tutorials on how to use databases, your website etc. without having access to make changes to your website, or necessarily installing software on public computers. PMOG will need installation and a login on the end users computer Potential problems – must get users to use PMOG Schools may not want to buy in because PMOG is like the web – uncensored