This is a class I teach realtors about the value of Twitter, social media in general and how to think "around the box."

1. TURN YOUR TWEET INTO A
ROAR!
Presented By:
Kathryn Davis

2. Social Media Is
Here To Stay

3. You must
keep up

4. Or
you may
fall out….

5. THIS IS WHAT WE WILL
DISCUSS IN CLASS
LISTS
HASHTAGS
CROSS PROMOTE

6. BEFORE WE GET STARTED
I WILL TELL YOU A BIT
ABOUT ME AND HOW I
CAME TO THE POINT
WHERE I’M STANDING IN
FRONT OF YOU.

7. MOST OF YOU HAVE
HEARD OUTSIDE THE BOX.
THE ONLY PROBLEM WITH
THAT IS WITH OUTSIDE
THE BOX THE BOX IS ONLY
TWO DIMENSIONAL AND
THERE ARE ONLY FOUR
OPTIONS

9. EXAMPLES OF AROUND
THE BOX THINKING

10. To get the most out of social media marketing you
need to think of it as a web.
Three dimensional

11. Or like the hokey pokey
You post blog article
3 dimensional

12. Now know web
Now question is what do you want to catch
in web
information

13. Most agents who market on social
media randomly post to various sites
when they can without any definite
goal or plan except to get more clients.
Rarely is it a two step process where
you post something and a client
reaches out to you. In order to use the
internet as one of your productive lead
sources what do you think you need?
A plan.

14. First rule of social media is be human.
Get to know the people behind the
tweets. Build your tribe and then work
on depth.all about relationship not
selling as a bi-product of relationship
comes benefit sometimes biz and
sometimes something entirely different
Likes arent enough. We will get into that
in a bit

15. Research has shown three elements
must be present to derive personal
and buz benefits
Targeted connections
Meaningful content
Authentic helpfullness

16. Common Abbreviations and Acronyms on Twitter
<3 – Love – This “less than three” acronym is used
to be a crudely-shaped heart and is used to signify the
word “love”
2 – To/Too/Two – Short way to say “to”, “too”, or
“two” that conserves characters
4 – For – Short way to say “for” that conserves
characters
B4 – Before – Short way to say “before” that
conserves characters
BC, B/C – Because – Short way to say “because” that
conserves characters
BTW – By The Way – Short way to say “by the way”
that conserves characters
CHK – Check – Short way to say “check” that
conserves characters
EM, EML – Email – Short way to say “email” that

17. Meaningful content is the currency for
the social web and sharing catylist for
new relationships
Be an authentic human…may connect
over sports etc
Its more than just brilliant content
Share content other than biz so people
can see your whole personality

18. Quality of contacts more important than quantity
Need both
First need 200 followers you are starting wide then
you can go deep and that’s where the magic happens

19. Polite thing in twitter is if someone follows you
follow back. Once get 200 followers you get
noticed organically and then don’t have to work
so hard.
At first try 20 min a day 50-75% should follow
back

21. New Work

22. Profile
• Use photo not logo – be human
• Link to site
• Bio
• Short easy to remember user name
• Tweet even if no followers

23. Twitter Character Limit
• Now 280 was 140 until 2017
• Picked 140 originally because that was the
amount that fit in an sms text message. They
wanted each tweet to fit in that text message

24. How To Find People To Follow
• On your homepage under profile click who to follow.
At bottom of that says find people you know. It will
find people in your address book on phone, email lists
but not people on most other social media
• Basic search
• Mine Twitter lists. Twitter lists are categorized special
interest groups. When find someone interesting dig
into their lists and follow people on their lists. (More
on that later.)
• Mine competitor lists

25. • Look at lists of related business – loan
officers, inspectors, etc.
• Look at Linked-in. Most profiles have their
Twitter handle.

26. Meaningful Content
• What interests you?
• Offer value – Example recommend a new restaurant you
recently visited.
• If you read something interestingnon-related to business
tweet it.
• Link to comments you make on other platforms like
Linked-in and Facebook.
• Tweet about something in pop culture like “can’t wait to
see last episode of .”
• Follow Friday to people you appreciate.
• Tweet in the moment.
• When someone does something great, compliment them.

27. The Most Misunderstood and Most
Powerful Part Of Twitter
• #-examples
• To know everything said about a topic put #
before topic in search box. Just doing a search
only searches through titles of articles
• News or community events
• Contests and promotion
• During live broadcast or tv show
• *Research-different than google. Google with
give you stuff from 10 years ago. This is current
info. Right here. Right now.

29. • Beware of strong opinions and politics

30. The Retweet
• Read tweets from people you follow and
retweet at least once a day. This makes
others feel appreciated and will connect you
a little more to them.

31. Twitter Lists
• 200 contacts and drowning. Feel like you’re
driving in nyc. How do you manage, make
relationships. How do you not miss content
from the people you really want to connect
with?
• Twitter lists

32. The Answer
Is…….

33. Twitter Lists!

34. There are twitter lists on every subject. You may even be on some. You may
be wondering how to find twitter lists. You can’t find them from doing a
search on twitter but you can find them by thinking around the bird or the
box.
Visit industry leaders profile look at the lists they have been added to
Can also find on google

35. Welcome

36. • Familiarize yourself with
your new assignment1
• Explore your new
environment2
• Meet your new
colleagues3
Today’s Overview

37. Learning Objectives
• Technology
• Procedure
• Policies
• Benefits

38. NEW WORK

39. New Work
The technology learning curve
New
Employee
1 yr 2 yr 3 yr

40. Who’s Who
Lead Contact information
Jim Jim@company.com
Dee Dee@gcompany.com
Mavis Mavis@company.com
Doug Doug@company.com

41. Time Spent
ProjectsWorkedOn
Get Familiar
Achieve
Mastery
Working Toward Mastery
Get
Experienced

42. Doing Your Best Work
• Working from home
• Working offsite
• Technology
requirements

43. Case Study
• Jeremy
– His first day
– Mistakes made
– Successes achieved
– The moral of the story

44. Discussion
• What we can learn
from Jeremy
• Best practices
• Take-aways

45. Summary
• Define your challenges
– Technological as well as personal
• Set realistic expectation
– Mastery is not achieved overnight
• Keep your eye on the goal
– Mentorship programs

46. Resources
• <Intranet site text here>
<hyperlink here>
• <Additional reading material text here>
<hyperlink here>
• This slide deck and related resources:
<hyperlink here>

47. QUESTIONS?

48. APPENDIX