Actively market your ezine with your website, blog, and social media. They are all connected, use this to build a relationship with your audience.

1. SMALL BUSINESS ONLINE
MARKETING
Website, Blog, and Social Media

2. STRATEGY: ACTIVELY MARKET YOUR
EZINE
! Your first Strategy from the previous slide presentation
was to provide results-oriented content by using your
business objective, your target audience, and the next steps
you want your audience to take.
! When you are already providing great content people will
value what you have to say and share your ezine with their
friends. This in itself will grow your audience but it relies
solely on the reader. They can’t do all the work!
! The ezine is one of the tools that work with and
complement your website, blog, and your social media. You
must actively market your ezine using both your website
and social media. They all work hand-in-hand with each
other to increase brand recognition and develop your
relationship with your audience wherever they might find
you first.

3. USE YOUR WEBSITE AND BLOG
! Online marketing for small business includes a
website and/or a blog, in addition to your ezine.
! Use a process called archiving your ezine articles to
create your blog articles as well. You write an article,
include part of it in your ezine with a link to read
more. The link leads to your blog where the entire
article is published. Simple.
! Web browsers like great content and with the articles
on your website, then people who don’t already know
you can find you doing searches. Then they can read
more of what you’ve written, and begin to develop a
relationship with you by engaging with your content.
If they found your website first, they may subscribe to
your ezine to hear even more.

4. BE EFFICIENT, YET EFFECTIVE
! This helps you to maximize your time writing
content by putting it in two places instead of
creating 2 original pieces every week or every
time you send out a new ezine.
! You can also provide permission for others to use
your articles in their website or ezines provided
they keep the content intact and credit you for
the article, including your name and contact
information. This is optional but another way to
increase the visibility of content you write.

5. USE SOCIAL MEDIA
! Social media now plays a crucial role in small
business online marketing. Yes that means
Facebook or Twitter or other forms of social
media you may be using.
! Remember it makes more sense for your tools to
work with and complement one another rather
than to use them as a stand alone tool.
! Social media provides a place for you to tell
readers what will be coming up in the next ezine,
keeping them up-to-date.

6. DIRECT PEOPLE TO YOUR WEBSITE
! Once someone has clicked on the link from your social
media page they go directly to your website where
they have the opportunity to see what other valuable
information you provide. Then they can sign up for
your ezine to get access to your content on a regular
basis.
! If you have a Freebie to give away, even better. You
can market this free gift or tip or report on your social
media page that links them back to your website and
connects your reader to your ezine.
! Social media provides a great way to connect all of
these online marketing strategies to one another so
that your work and the value you provide to your
reader is seamless.

7. FREE STRATEGY
! For more information on this topic and to get a
free strategy to get your customers to pay you
more for the same product, check this out:
http://gettingfarmsonline.com/free-profitable-gift-
for-farms/