FILM260 Project

1. Identity Commodification on
Social Media
PHOTO FROM: GCN.COM
BY KATHERINE TANG

2. PHOTO BY:JASPER JAMES
The idea of internet as a
site for identity play
assumes that users can
and do represent
themselves online in way
that do not map to their
physical bodies. (Marwick,
2005)
[1]

3. W W W . A U G U S T A & C O . C O M
A PRESENTATION ON ARCHITECTURE
Work on identity online must
incorporate an understanding of
the contemporary commercial,
multimedia internet.
(Buckingham, 2008)
Photo From: http://onlineliteratures.com/[2]

4. Your online reputation precedes you.
(Clark, 2012)
Photo From: http://onlineliteratures.com/[3]

5. “Students’ social media
and digital footprint can
sometimes play a role in
the admissions process”
– Christine Brown
(Singer, 2013)
Photo From: ukrainianacademies.com[4]

6. Percent of 381 collage
admission officers said they
had visited an applicant’s
personal social media page
to learn more about them.
(Singer, 2013)
31%
[4]

7. 30%
Percent of admission officers
said they had discovered
information online that had
negatively affected an
applicant’s prospects.
(Singer, 2013)
Photo from:whatutalkingboutwillis.com[4]

8. "THE OBSESSION WITH EXTERNAL
RECOGNITION IS NOW ENTERING
PROFESSIONAL LIVES. "
Daniel Gulati, 2013
[5]

9. In the business realm, employers now vet the
online reputations of job candidates as a
matter of course. (Oremus, 2013)
[6]

10. Job seekers need to clean
up their social media
presence, or risk potential
bad result.
(Bowness, 2013)
[7]

11. Even the most disciplined
entrepreneurs, executives,
and consultant are becoming
addicted to the powerful
endorphins associated with
heightened visibility.
(Gulati, 2013)
[8]

12. [9]

13. “I watch people interact, learn what their
position are, who their best friends on
Twitter are, whether they have a sense of
humor. From that you can get a pretty
good picture” - Jocelyn Lai
(Silverman & Weber, 2013)
Image by: Nada Kabil[9]

14. of recruiters are likely to look at a
candidate’s social profile.
(Sunberg, 2014)
93%
[10]

15. have reconsidered a candidate based
on content viewed in a social profile,
leading to both positive and negative
re-assessments. (Sundberg, 2014)
42%
Image by: © Thinkstock photos/ Getty Images[10]

16. “Catfishing” appeals to those
people who want to create
another version of
themselves, or an entirely
different person altogether.
(Mcdonough, 2014)
[11]

17. Research shows that employers
are discriminating based on what
they find on social media.
(Noguchi, 2014)
[12]

18. Instead of measuring your progress
using the yardstick of external
recognition, optimize around
achieving your unique vision.
(Gulati, 2013)
Photo by: Render wyjściowy[8]

19. Focus on achieving your
visions first, and you’ll
be more visible than you
can imagine!
[8]

20. Work Citations
1. Marwick, Alice Emily. Selling your self: Online identity in the age of a commodified internet. Diss.
University of Washington, 2005.
2. Buckingham, David, ed. Youth, identity, and digital media. Cambridge, MA: MIT Press, 2008.
3. Clark, Dorie. "It's Not a Job Search, It's a Permanent Campaign." Harvard Business Review. N.p., 23
July 2014. Web. 02 June 2017.
4. Singer, Natasha. "They Loved Your G.P.A. Then They Saw Your Tweets." The New York Times. The
New York Times, 09 Nov. 2013. Web. 02 June 2017.
5. Gulati, Daniel. "Our Dangerous Obsession with External Recognition." Harvard Business Review.
N.p., 07 Aug. 2014. Web. 02 June 2017.
6. Oremus, Will. "Of Course Colleges Are Reading Applicants' Facebook Posts." Slate Magazine. N.p.,
11 Nov. 2013. Web. 02 June 2017.
7. Bowness, Suzanne. "Five Ways to Be a Smart Social Media User in Your Job Hunt." The Globe and
Mail. Special to The Globe and Mail, 11 Jan. 2013. Web. 02 June 2017.
8. Gulati, Daniel. "Our Dangerous Obsession with External Recognition." Harvard Business Review.
N.p., 07 Aug. 2014. Web. 02 June 2017.
9. Weber, Lauren. "The New Résumé: It's 140 Characters." The Wall Street Journal. Dow Jones &
Company, 09 Apr. 2013. Web. 02 June 2017.
10. Sundberg, Jorsen. "How Do Job Seekers Use Social Media? [STUDY]." Link Humans. N.p., 23 Feb.
2016. Web. 02 June 2017.
11. Mcdonough, Melissa. "Catfishing- Fake Online Profiles and Their Effects on
Others."Everwooddaycamp. N.p., 21 Nov. 2014. Web. 2 June 2017.
12. Noguchi, Yuki. "Can't Ask That? Some Job Interviewers Go To Social Media Instead." NPR. NPR,
11 Apr. 2014. Web. 02 June 2017.