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Using communications to build influence: Social Media for clinicians and academics
1. WHO Collaborating Centre
for Palliative Care, Policy and
Rehabilitation
Using communications to build influence
Social Media
Katherine Sleeman
@kesleeman
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Twitter
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What’s the point of Twitter?
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What are the benefits of Twitter for
clinical / academic careers?
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Why to Twitter?
1 to 7
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1. Learn
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2. Engage and Reflect
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3. Support and Network
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4. Promote
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• 1.4 million biomed/sci articles 2010-2012
– (Haustein et al)
• 20% 2012 papers were tweeted about
• Weak correlation btw tweets and citations
• Funders ask about SoMe / outreach
4. Promote
Is there any evidence of benefit?
• Tweets can reach
journalists, decision
makers, general public
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5. Challenge
(and be challenged)
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6. Be entertained
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7. Opportunities
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But I don’t have…
Time
Anything to say
Any followers
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How to start
• Set up an account
• Add your bio and photo
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How to start
• Set up an account
• Add your bio and photo
• First tweet – say what you do / who you are
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Things to consider
• Personal / professional
• Anonymous?
• Patient information
• Mother / boss rule
• Don’t drink and tweet
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Summary
• Twitter is a gentle way to engage
• Potential for huge audience
• Start by observing
• You won’t be able to resist jumping in
Hinweis der Redaktion
The only bit I know is Twitter, no fackebook, linkeedin. Don’t feel need to be tech savvy to use twitter effectivelyKubler Ross stages of a Twitter userI’m at part of life. Denial 3 years. Curiosity 2 years. Aha lasted 5 minutes. Obsession 1 year.Everyone else?
What’s the point of Twitter? is it all about celebrities and cat pics?If one slide, this. Conversation.For me, convincing, This is why I tweet. If people are discussing my work, I want ot be part of it. For those who not convinced benefit – try to persuade you over the next 8 slides.
Title of day is using communications to build influence. Twitter can be used to build influence, but that’s the last in a chain. None of the guarantee building influence, all help.Not how to.
First reason people staart to be intrigued is they realise they can learn a lot.Single biggest source of CPD. Learn a lot, Learn first, breaking news. New paper in my field, see first on Twitter.EG of using hashtagCan learn in purely passive manner – ie one way receipt of information. Twitter gets interesting when you start to engage – 2 way flow of information.
Sick of reflection (medics). Twitter people generally reflective. Twitter a very reflective tool.Everything you say is Public. Make absolutely sure your meaning is clear. Do this in 140 characters. Sharpen rhetorical skills. Process of crafting tweets can help refine ideas.LCP debate last year, being on Twitter gave me huge insight. First into the pt perspective. Second into the gneralist perspective – what others didn’t understand.My exp from Twitter gave me confidence to write an editorial (uncomissioned) for the BMJ. Without twitter wouldn’t have thoguht to do this. Also, Each point made had been rehearsed and refined on Twitter.
Networking and education combined. Education, but also about Bringing together hpm professionals, networking, learning, sharing
A lot of twitter is promotion. Either implicit or explicit. The point.Promote yourself as a thinker, key authority, leads to opportunities.If that’s a step too far, use it to promote your work.Why? Get it read by as many people as possible. Breadth of readers eg media, policy makers. Network.Objective level, Altmetrics. Ev for altmetrics. Ev for citations.
Increasing body of literature on benefits of so med in clincal research.Being tweeted lots does not correlate with citations.Should be care? Yes. Being highly tweeted is a metric in itself – altmetrics. Also importtnat.
Challenge on Twitter can be educational. Blogpost describing how Twitter can allow rapid dissemination, and dissection and discussion of new research. Example – paper with inflammatory headlines published, within 48 hours it had been dissected by scientists all over the world, and findings debunked. Even if not in your field, a lot to learn from the way these experts pulled the paper apart. Enormous global journal club. Transforming scientific debate.
Research methods too honest to publish
Twitter has been valuable to me for all of the above reasons learning, understnading, refining ideas. Title of day is building influence. Can it be helpful for this?Also there are opportunities I’ve had wouldn’t have otherise.Definite opportunities. But influence – not sure. Probably more likely to be useful in building influence if our stage.
They were 8 reasons to do it . What are reasons not to do it?It is a time sink. For me displacement.Yes you do have something to say, might take you a while to find your twitter voiceFollowers – here are tips
Less
This is a gentle introduction to media engagement as can pick up / put down. Craft responses.Audience – outside your field, different professionals and public, media and policy makers.
