Griffin & Company's portfolio of recent work

1. PORTFOLIO OF RECENT WORK
DECEMBER 2014

2. 1MEDIA RELATIONS: FEATURE STORIES
We provide national trade and consumer media relations for clients, including press release writing, feature
story pitching, bylined articles and interviews.
In 2013, we successfully placed more than 175 major feature stories on behalf of clients. We define feature
stories as media mentions that go beyond simply announcing a new product or company initiative. Feature
stories are editorial content that showcase our clients and their products through interviews, industry
commentary, case studies, product donations or testimonials – all of which position clients as industry
leaders and often demonstrate how products fit within real-world applications and scenarios.
BUILDINGS Residential Building Products
& Technology
The Dallas Morning News

3. 2
The Construction Specifier
Kitchen + Bath Business BUILDERLBM Journal
Engineered Systems
MEDIA RELATIONS: FEATURE STORIES

4. 3MEDIA RELATIONS: NATIONAL SPOKESPERSON
A national spokesperson can be a strong anchor for a national outreach campaign aimed at increasing
brand awareness.
In 2014, we secured Nicole Curtis, construction/design expert and host of HGTV’s “Rehab Addict,” to lead
a consumer awareness campaign on behalf of Mitsubishi Electric. Launching in 2015, activities will include
extensive social media outreach, video and photography assets, in-home selling kit for contractors, satellite
media tour and selected industry appearances.

5. 4MEDIA RELATIONS: BROADCAST
The Weather Channel’s “Wake Up With Al” DIY Network’s “I Want That”
Danny Lipford SMT for Broan-NuTone History Channel’s “Operation Build”

6. 5CONTENT | SOCIAL MEDIA
Griffin provides strategy and assistance with social
media, including blogs, Pinterest boards, Facebook,
LinkedIn and Twitter.
We manage the corporate blog for Mitsubishi Electric
Cooling & Heating. We provide all blog design,
copywriting and final blog postings. Also, we created
a Pinterest Board for Mitsubishi Electric surrounding
a special consumer campaign. We assist other clients
with Facebook postings and tweets on a regular basis.

7. 6CONTENT | CUSTOMER NEWSLETTERS
Griffin produces audience-specific
newsletters for clients, including
design, research, copywriting, data
management and html, mobile and
tablet platforms.
In 2014, we produced
e-newsletters for engineer,
architect and facility manager
customers and prospects of
Mitsubishi Electric.
We also produce a monthly
e-newsletter for Aireco’s
Advanced Products Division.

8. 7CONTENT | WHITE PAPERS
Doorglass Framing Systems Provide Specific
Solutions for Key Performance Issues
White Paper
November 2014
Griffin develops white papers on timely industry topics relevant to clients. In 2014, we developed white papers
for ODL, Inc. and Mitsubishi Electric Cooling & Heating.
Best of Both Worlds:
Water-source VRF Zoning Systems
Combine Benefits of Geothermal and
Variable Refrigerant Flow Technology
White Paper
August 2014
VRF Zoning: An Ideal HVAC
Solution for Multifamily
Applications
White Paper
June 2014

9. 8CONTENT | CASE STUDIES
case study
www.mitsubishipro.com December 2014
VRF Zoning Technology
Saves Facility 74 Percent
on Energy
Garfield Heights, Ohio
inefficient – part of the building would be
cold, part would be hot. About one-third
of the building had window units. None
of the bedrooms were air-conditioned.”
The Sisters knew they needed a new HVAC
system and planned to select “something earth-
friendly,” said Sister Joyce. They considered
a geothermal system but were concerned
with tearing up the lawn during installation.
They turned to KW Lang Mechanical (KW
Lang), Solon, Ohio. KW Lang suggested
VRF and gave Sister Joyce references and
information. “We did our homework on
it,” Sister Joyce said. “We found that VRF
[zoning] would be a little less expensive
than geothermal and equally efficient.”
From KW Lang’s perspective, choosing
VRF over geothermal was clearly the right
move. Mike Stephenson, mechanical design
coordinator, said, “Like many of the jobs
we’ve gotten that started way over budget,
we value engineered the job and showed
them how we could get the efficiency they
wanted while being under budget.”
Once the team settled on a VRF zoning system,
selecting Mitsubishi Electric products came
down to comparing brands. Stephenson
said, “We knew from reading reviews that
the Mitsubishi [Electric] system was a very
good system. We weren’t worried about its
performance. So it was a matter of dollars.”
The Marymount Congregational Home
(Marymount), Garfield Heights, Ohio, is a facility
dating back to 1925. The 78,000-square-foot
building originally served as a residence for
the Sisters of St. Joseph (Sisters), Third Order
of St. Francis and a high school for young
women. Today it houses the Sisters, provides
administrative offices and hosts a child care
center. The Sisters have long been committed
to promoting a legacy of sustainability and care.
Five and a half years ago, Marymount underwent
a massive renovation. Eighty-four dormitory-style
bedrooms were converted into 28 individual
apartments as part of an effort to gradually
move the building into its role as a public senior
residence. Part of that renovation was also a
total overhaul of the cooling and heating system.
The Sisters selected a Variable Refrigerant
Flow (VRF) zoning system from Mitsubishi
Electric US, Inc. Cooling & Heating Division
(Mitsubishi Electric). And now, with years
of energy data in hand, the results are what
Sister Joyce Hollkamp, Marymount’s business/
facilities coordinator, calls “amazing.”
Before the renovation, the Sisters paid
significantly for low-quality cooling and heating.
Sister Joyce said that “pre-renovation, there
were two giant boilers in the basement. They
were about the size of a Volkswagen Beetle.
When we turned them on, the gas company
had a party.” The price for that party? Over
$9,000 a month in energy. “And they were
Challenge
To select an HVAC system that would
solve complicated zoning issues while also
going green.
Marymount Congregational Home
Project Location:
Garfield Heights, Ohio
Completion Date:
April 2009
Project Team
Marymount Congregational Home:
Sister Joyce Hollkamp,
business/facilities coordinator
HVAC Contractor:
Kevin W. Lang, president, and Mike Stephenson,
mechanical design coordinator, KW Lang
Mechanical, Solon, Ohio
Mitsubishi Electric Equipment Installed:
(2) PURY-P168TGMU-A R2-Series Outdoor Units
(5) PURY-P234TGMU-A R2-Series Outdoor Units
(4) CMB-P108NU-GA 8 Branch (Main
BC Controllers)
(2) CMB-P1010NU-GA 10 Branch (Main
BC Controllers)
(1) CMB-P1013NU-GA 13 Branch (Main
BC Controllers)
(1) PLFY-P24NAMU-E 4-Way Ceiling-recessed
Cassette Indoor Unit
(4) PLFY-P36NMHU-E Ceiling-concealed Ducted
Indoor Units
(2) PLFY-P48NMHU-E Ceiling-concealed Ducted
Indoor Units
(24) PEFY-P24NMHU-E Ceiling-concealed
Ducted Indoor Units
(14) PEFY-P36NMHU-E Ceiling-concealed
Ducted Indoor Units
(4) PEFY-P48NMHU-E Ceiling-concealed Ducted
Indoor Units
BarneyTaxel,Cleveland,Ohio
Case studies featuring successful product installations are some of the most influential sales tools available.
We’ve created hundreds of case studies for our clients over the years. Our role includes initial project vetting,
project team interviews, research, copywriting, layout, design and html conversions. We’ve also designed,
created and maintained client platforms for showcasing their case study libraries.
said. “In this old factory, there was
no option for the typical mechanical
room, and with this Mitsubishi
Electric system there was no need.
The ingenious central controller,
about the size of a large suitcase,
can be conveniently tucked away
in a small closet. The outdoor units
are small and lightweight, and are
easily positioned on the roof without
needing added support.”
Hartley went on to explain that VRF
zoning systems are 31 percent lighter
than chilled-water systems, making them
easier to handle and less expensive to
install.
“Turner managers were especially
impressed with the sound attenuation
of the interior units and the connecting
piping and wiring,” Hartley continued.
“They were surprised that someone could
stand a few feet beneath an indoor unit
and not hear it operating. The contractor
did a beautiful job of installing the
The Dynamix MEP team rated the
benefits of each system. The Turner team
selected the VRF zoning system from
Mitsubishi Electric US Cooling & Heating
Division, Suwanee, Ga.
Why VRF Systems Work So Well for
Adaptive Reuse
In Hartley’s opinion, this VRF technology
and equipment design are a perfect
match for buildings constructed before
air conditioning was invented. With a VRF
zoning system, the compact compressors
and components can be installed in
smaller indoor and outdoor spaces. These
systems require less piping and duct
space. Because the VRF zoning system
uses smaller VRF refrigerant piping, it
gives back space in the form of higher
ceilings.
“As a design engineer, I felt this
VRF zoning system was a great
match for Turner’s aesthetic goal of
keeping the interior spaces’ natural
look of brick and timber,” Hartley
case study
www.mitsubishipro.com 2
Hartley understood that he was
dealing with an exceptional owner that
understands the construction process.
Dynamix needed to select the HVAC
system carefully. Hartley sat down with
Ryan Ware, Kurt Smith and Turner’s
Mechanical Estimator Scott Blair to
discuss the attributes of four possible
systems from which to select:
1. A Variable Air Volume (VAV) system
with hot water reheat
2. A VAV system with electrical reheat
3. Water-source heat pumps
4. Variable Refrigerant Flow (VRF)
zoning systems
VRF zoning systems are ideal for Turner because they require little or no ductwork, giving back space in
the form of higher ceilings and complementing the industrial design of the building.
Turner Construction Company
Columbus, Ohio
Had the ambitious building plan of
Brooklyn Institute of Arts and Sciences
President John B. Woodward (1835-1896)
been fully realized, this would have been
the largest single museum structure in
the world. Instead, only a sixth of this
plan exists in today’s 560,000-square-foot,
110-year-old landmark Beaux-Arts build-
ing designed by the architectural firm of
McKim, Mead & White. Located in central
Brooklyn, the Brooklyn Museum today is
one of the largest in the country and holds
a world-renowned permanent collection of
more than one million works of art.
Coatings Challenge and Solution:
In 1986, the Museum’s Board of Trustees
sponsored an international architecture
competition to guide the Museum’s reno-
vation, restoration and growth into the
21st Century. The winning Master Plan
was submitted by the partnership of
architects Arata Isozaki and James Stewart
Polshek. Fifteen years later, construction
was started on a grand entry pavilion—the
first visible execution of the Polshek mas-
ter plan. A $63 million bold, innovative
creation of structural glass and skylight
roof structure, painted steel plates and
architectural steel truss assemblies, the spa-
cious, sun-filled Pavilion was a sparkling
Project Name:
Tulsa Expo Center Building
Renovation
Project Location:
Tulsa, Okla.
Project Completion Date:
December 2002
vestibule to the 19th Century landmark, a
key element in a major facility renovation
completed in 2004.
Polshek Project Manager Craig Mutter has
been involved with the Brooklyn Museum
master plan for the past twenty years. He
said it was a logical choice to call in a
Tnemec coatings consultant to handle the
very intricate coatings sequencing involved
with the one-of-a-kind structural glass
roof, laminated glass panels, architecturally
exposed steel trusses, overhead walkway
and glass skylights.
“I have worked with Tnemec’s high-perfor-
mance coatings and consultants for many
years,” Mutter said. “This is a very compli-
cated roof structure, and I knew the coatings
had to be handled by the very best. It was
tough just knowing where the steel ended
and the skylights began. Most of the steel,
exposed fixtures and plate systems coatings
would be shop-applied. But the tricky part
came when it all joined together and the
field-applied interior finishes had to seam-
lessly match the color, or be touched-up to
match, the shop-applied steel.”
Veteran Tnemec coatings consultant
Phil Gonnella, Righter Group, Inc.,
Wilmington, Mass., said the Polshek team
Tnemec’s high-performance coatings played a significant role in the creation of the
Museum’s $63 million glass entry pavilion. Tnemec coatings also protect the iron
window grates (aged 110 years) around the Beaux-Arts building.
Tnemec Company, Inc. 6800 Corporate Drive Kansas City, MO 64120-1372 phone: 800/863-6321 fax: 816/483-3969 www.tnemec.com
Project Name:
Brooklyn Museum Entrance
Pavilion
Project Location:
Brooklyn, N.Y.
Project Completion Date:
April 2004
BROOKLYN MUSEUM
Project Team
Owner:
The City of New York, N.Y.
Architect:
Polshek Partnership Architects,
New York, N.Y.
Building Exterior Consultant:
James R. Gainfort Consulting
Architects, New York, N.Y.
Coatings Consultant:
Righter Group, Inc.,
Wilmington, Mass.
Coatings Appplicator:
Sterling Company,
New York, N.Y.
Project Description:
A R C H I T E C T U R A L P R O J E C T P R O F I L E
Tnemec Coatings System
Entrance Pavilion: Museum Windows:
Series 90-97 Tneme-Zinc Series 135 Chembuild®
Series 27 F.C. Typoxy® Series 73 Endura-Shield®
Series 73 Endura-Shield®

10. 9CONTENT | MICROSITE

11. 10
We produce collateral pieces for
clients including annual reports,
product catalogs, corporate
brochures and new product
introduction pieces. For each,
we provide the design concept,
research, copywriting, final art
and manage print production.
In 2013, Mitsubishi Electric
Cooling & Heating tapped us
to create a consumer-focused
collateral piece explaining the
company’s role in many of the
projects in that year’s Solar
Decathlon.
America’s No. 1 selling brand of
ductless cooling and heating technology
2013 Solar Decathlon
Why do so many Solar Decathlon teams choose
Mitsubishi Electric ductless systems for their houses?
CONTENT | COLLATERAL

12. 11CONTENT | COLLATERAL
INTERIOR
EXTERIOR
P R O D U C T P R O F I L E S
15
⁄8"
3
⁄4"
3
⁄8"
37
⁄8"

13. 12DISTRIBUTOR PROGRAMS
Griffin develops national programs
for clients with two-step distribution.
The programs are designed to help
distributors raise awareness about new
products and build brand loyalty.
In 2014, we assisted Broan-NuTone with
its national ULTRA Pro Challenge, a
112-city, national program that reached
more than 3,600 local contractors and
culminates in a national competition at
the 2015 International Builders’ Show in
Las Vegas in January.