Personal brand social media strategy

1. Social Media Strategy
9/30/16

2. Table of Contents
Executive Summary 3
Social Media Audit 4-7
Social Media Objectives 8
Online Brand Persona and Voice 9
Strategies and Tools 10
Timing and Key Dates 11
Social Media Roles and Responsibilities 12
Social Media Policy 13
Crisis Response Plan 14
Measurement and reporting results 15

3. Executive Summary
My goal is to increase brand awareness and
engagement over the next six months.
• This will primarily be achieved through the strategy
of more frequent and more targeted posts on all
brand social media platforms.

4. Social Media Audit
Social
Network
URL
Follower
Count
Average
Weekly
Activity
Average
Engagement
Rate
Twitter Twitter.com/KatieRorer 38 2 0%
Facebook
Facebook.com/KatieRorer
Tech
52 5 1%
Pinterest Pinterest.com/katierorer 112 25 5%
Social Media Assessment

5. Social Media Audit
Social
Network
Volume
Percentage of
overall traffic
Conversion Rate
Twitter No data No data No data
Facebook No data No data No data
Pinterest No data No data No data
Website Traffic Assessment

6. Social Media Audit
Age Distribution Gender Distribution
Primary social
Network
Primary Need
13- 30
48% Female
50% Male
Facebook
Twitter
Gaming and tech
news not
addressed to
“gamers”
Audience Demographics
http://www.bigfishgames.com/blog/2015-global-video-game-stats-whos-playing-what-and-why/

7. Social Media Audit
Competitor
Name
SocialMedia Profile Strengths Weaknesses
Flaco’s Gaming
and Tech
Tumblr
Frequent posts and
credibility
Content does not
seem immensely
varied
Competitor Assessment

8. Social Media Objectives
My social media goals are to increase my reach on
social media in the next six months.
My specific objects for reaching this goal are:
1. To increase average weekly posts on Twitter and
Facebook by 50% in the next 6 months.
2. To increase post views by using appropriate tags
3. To increase blog engagement by 50%
• By sharing on Pinterest, Twitter and Facebook.

9. Online Brand Persona and Voice
My personal brand persona and voice are casual, but
informative. I hope to create an environment that is
approachable and encouraging of easy conversation about
technology.

10. Strategies and Tools
• Paid: Because this is a personal brand I am
choosing not to use paid strategies.
• Owned: I will post weekly from my blog on Medium
and Wordpressabout relevant topics in the tech
and gaming industries.
• Earned: I will monitor twitter for keywords such as:
gaming, tech, innovation. I will also attend and live
tweet events such as OiX.
• Tools: I will use buffer to schedule regular posts and
analyze the effectiveness of them.

11. Timing and Key Dates
• October 14-16 this is the weekend of Orlando
Interactive experience or OiX, I will be attending
and posting throughout this event
• I will post around holidays such as Christmas with
content focused on tech and gaming related gifts.

12. Social Media Roles and Responsibilities
As this is a personal brand I will be responsible for all
social media roles and responsibilities including:
• Curating content
• Creating content
• Responding to engagement
• Posting content
• Creating blog posts

13. Social Media Policy
I will keep my personal brand consistent throughout all
of my personal social media accounts. With some
platforms, such as Instagram I will not always post
brand related content but all content will be brand
appropriate.

14. Critical Response Plan
In the event of a crisis I will make an effort to respond
timely and personally to any communications that I
arise due to the crisis. I will also make an effort to
apologize for the lapse that created the crisis.

15. Measurement and Reporting Results
• I will use Buffer, Facebook and Twitter analytics to
assess my strategy.
• My first assessment will be after 2 months, in order
to see if any positive change is happening.
• I will then assess every two months or create adjust
my objectives if they are not working.