1. Do thorough research on the target market to understand regulations, customer segments, distribution channels, and cultural differences to avoid issues and position your product effectively. 2. Don't make assumptions that other markets will be the same as your home market; local product perceptions, partners, and business culture vary between countries. 3. Consider medium and small companies as potential partners or clients, not just major players, when exploring options in a new market.

1. Some DOs & DON’Ts to Help You
Reach Your Export Goals
Ready Steady Export!

2. 1.DO your homework
Before starting to export
to a new unknown market
do your “homework” to
identify possible
obstacles and red-flags
to avoid any regulatory
and other issues.

3. DON’T make decisions based on assumptions
Don’t expect that your new
export market will be the same
as your home market or the
neighbouring country’s market.
Knowing local market specifics
e.i. customer segments,
distribution value chain etc.
will help you to make a
decision regarding the right
way to enter the market.

4. DO remember about product perception differences
Local consumers’ product
perception can vary from
country to country. If you want
your product to sell well, the
right product positioning is
very important. Positioning can
also differ from market to
market as the target customers
can vary.

5. DON’T limit your options
When considering potential
business partners or
clients in a new market do
not limit your options
choosing only the major
players. Medium and small
companies can also present
an opportunity.

6. DON’T forget about cultural differences
Business culture can vary
from country to country.
Ignoring these differences
can be an obstacle in your
efficient communication with
local business partners /
clients and can reflect
negatively on your product
performance in a new market.
“Thanks” means “No” and
deadlines are more as a
guideline and not firm dates in
my culture…
Know your target country!

7. DO contact us for more tips and insights
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