This document is a resume for Katerina Nedyalkova summarizing her marketing experience and education. She has over 7 years of experience in brand marketing, public relations, content creation and event management for multinational companies. She holds an MBA in Economics and Marketing and Bachelor's degree in Communication and Advertising Design Management.

1. SUMMARY
A competent, articulate and creative marketing
professional with an excellent understanding of
brand marketing. More than seven years of experi-
ence and background in both wholesale and retail
top-tier multinationals. Possesses a broad and
compelling skill set including integrated campaign
development, (online) content creation, project
and event management, relationship building and
maintaining. A team player with a strong conviction
that collaboration nurtures productivity and creati-
vity. A music and lifestyle/design trends enthusiast
with a high EQ, a good sense of humour and ever
eager to learn and self-improve.
EDUCATION
International Business School Botevgrad
MBA, Economics / Marketing
2008 – 2009
Hogeschool INHOLLAND
Bachelor, Communication and Advertising
Design Management
2003 – 2007
EXPERIENCE
Freelance Marketing Consultant 11 / 2014 - To Date
YorYoga / Creathink
Developing marketing strategy
Content creation and copywriting
Managing social media presence and engagement
Organising various small-scale events
Associate Manager Brand Activation 05 / 2013 – 06 / 2014
Foot Locker Europe
Supporting the development and implementation of centralised PR / Media / On- and Offline
activation campaigns for key vendors (adidas, NBA, Vans, Converse)
Managing the day-to-day operation and relationship with PR, media, digital and event agency
network, from brief to PCA evaluation
Overseeing strategic own-brand projects and campaigns
Creating and carrying out PR / digital and social media plans, various press materials and
toolkits for own-brand marketing initiatives
Writing internal communications materials
Managing budget and invoicing process
PR Manager Lifestyle 04 / 2010 – 10 / 2012
Reebok EMEA
Supporting the creation and implementation of PR initiatives in line with the Regional
and/or Global plans and Lifestyle Business Unit objectives
Managing central PR agency resource and coordinating local PR functions
Supporting key seasonal product launches by creating press angles and toolkits
Developing written materials: press releases, Q&As, internal communication materials,
social media and blog posts
Managing relationship with internal parties, PR agency resource, media representatives,
influencers and brand ambassadors
Managing operation of influencers gifting lounge
Budget management
KATERINA
NEDYALKOVA
31.10.1984
31 6 143 656 79
Van der Sluysstr. 11
3033 SB Rotterdam
k.nedyalkova@gmail.com

2. Junior Trade Marketing Manager Lifestyle 07 / 2009 – 04 / 2010
Reebok EMEA
Supporting EMEA Brand Marketing Manager with sell-in and sell out tools for all
EMEA markets and accounts
Developing, implementing and analysing communication campaigns for key lifestyle
retail accounts
Creating initiative-specific sales tools including POS, ‘how-to-sell-to‘ guides, sales
presentations, business reviews, product launch materials
Managing budget and invoicing process with suppliers
Brand Marketing Management Trainee 01 / 2008 – 07 / 2009
adidas International / KAM Foot Locker
Supporting Brand Marketing Manager in the development, implementation and
PCA of communication campaigns
Managing agency resource in creative development processes
Monitoring quality of POS materials production and implementation
Managing sales development projects such as staff training materials
Ensuring alignment between internal and external stakeholders
Managing budget and invoicing process with suppliers
Account Assistant (Internship) 03 / 2006 – 09 /2006
M3 Communications Group Inc. (Hill+Knowlton Strategies Affiliate)
Organising various events to meet clients briefs: press conferences,
seminars, investment forums, opening ceremonies
Developing various press materials and tools
Campaign evaluations and reports
Managing budget and invoicing process
Volunteer Experience 03 / 2013 – 05 / 2013
Project Assistant at 1%CLUB
Coordinating the international project selection procedure on 1%CLUB
Developing and improving the 1%Project Quality assurance model
Set up and coordinating the international online helpdesk for 1%Projects
Help write the international 1%Project strategy
Network with East-African international development organisations
EXPERIENCE
Bulgarian
English
Dutch
Bosnian
German
Russian
MS Office
Lotus Notes
Salesforce
SAP
Photoshop
InDesign
SKILLSLANGUAGES
INTERESTS
REFERENCES
Available upon request
Travel Music Film Cooking Reading