1. A project
of the course
Principles of
Tourism II

2. "As you walk and eat and
travel, be where you are.
Otherwise you will miss
most of your life."
-BUDDHA

3. Accommodation
sector

4. Traders Hotel
Conveniently located along Roxas Boulevard, overlooking the
picturesque Manila Bay and its radiant sunsets.
Traders Hotel, Manila is just a mere 20 minutes away from the
international airport,
and close to the city's premier exhibition and conference centers,
entertainment and shopping centre.

5. For breakfast, lunch or dinner
savour a wide variety of Asian
and International cuisine at
Latitude
–Casual dining restaurant
–Serves a la carte menu
–Specialty of the house,
Steaks
Service

6. Lobby Lounge offers an ideal place to unwind.
coffee.com offers delicious menu of pastries,
salads, sandwiches, pasta paired with coffee as
well as other refreshments.
Other services:
–Wi-Fi internet access
–Computer stations
–Printing and scanning services
–The hotel can also host all types of
functions from large corporate events,
business meetings or intimate
gatherings with the 620 sqm.

7. Internal Factor Evaluation (IFE) Matrix determines
the strengths and weaknesses of Traders Hotel.
The High standard Facilities weighted most
important strength of the company. Having the
score of 2.65, the company is responding in an
above average way to existing strengths and
weaknesses in the industry.
Strength and weaknesses

10. Splash
Island
Spa &
Resort

11. Splash Island Spa and resort, located at the
Southwood Ecocentrum in Biñan, Laguna,
is known as the largest waterpark in the
Philippines. Splash island sits on a vast
piece of real estate where more than
12water attraction can be found . The park
is so vast so it can accommodate 6,000
guest at any given time.
Patterned after the famous water theme
park in the United States, Splash island has
a myriad of slides, pools and other water
attraction for guest for all ages. Add to
these the assurance of security ,the
management has set up height and
capability restriction for some attraction.

13. Motel

14. Compare
-In US, Motel is a hotel designed
for motorists, and usually has
a parking area for motor vehicles.
- but later on the Motel in the
Philippines made for a short term
accommodation for Sexual purposes.
(prostitution)
- In Philippines, Motel usually locating
at Urban area while in other country
Motel locate along highway.
Contrast
-Motels almost by definition included a
parking lot.
-room service may or may not be there
-Cheaper/less expensive
-offer only room service and housekeeping
and none of the other specialized services.
-has a single story building and basic
hygienic rooms.
-can either be short term accommodation
or long term accommodation motels.
-Single or double storied building with
connected rooms; has open walkways,
exterior entrances.

15. Travel Agency

16. - the IATA scheme protects consumers from losing
their flights/holiday booking if a company involved
in the holiday were to o bankrupt.An IATA agent
will provide cover in such a situation.
- An IATA agency is one that has a license to
operate and has access to airlines booking and
ticketing.
- it also has an IATA number.
- while non IATA cannot issue tickets as they do
not have accreditation.
Differentiate each one of them

17. Benefits
- IATA provides a powerful, unified and experienced voice to support and promote its airlines'
operations and aspirations.
- Environmental responsibility. IATA is driving the industry towards carbon-neutral growth and
ultimately a carbon-free future.
- Members have the opportunity to help drive the industry' s priorities on key initiative such as
Simplifying the Business, which aims to improve passenger convenience while reducing costs and
improving efficiency.
- IATA offers a number of financial services at reduced fees to help contain costs, improve cash flow
and maximize efficiency.
- IATA is also helping members achieve cost reductions related to ATC charges, fuel and taxation.
- Participation in member conferences, committees and groups offers unprecedented access to a
variety of airline and industry partners.
- The IATAAnnual General Meeting and World Air Transport Summit bring together representatives
from leading international airlines.
- IATA helps members gain influence with the travel agent community through the IATAAgency
Program.
- IATA provides training in major fields such as passenger, cargo and safety.
- IATA programs help to strengthen the capabilities of aviation industry professionals.
- IATA members can receive discounts up to 30% on a number of IATA products and services.

18.  - IATA offers comprehensive training and
professional development services among which the
IATA/UFTAA (Int’l Travel and Tourism Training
Programme) is globally recognized as the best and
most complete travel and tourism qualification.
 - you have more access to inside information and
also more credibility.
Advantages

19. The disadvantages of non-regulated companies
include lack of guarantee of a return flight if the
company ceases trading; the destination country
receives a very small share of the profits; the
destination country receives low-spending tourists;
and charter companies do not participate in the
promotion of tourism in weak resorts, preferring to
fly to established tourist areas, which then become
saturated.
Disadvantages

21. Restaurant

24. Service

25. Ambiance

26. Airlines

27. Philippine Airlines
The Philippine Airlines
(PAL) is the national
airline of the Philippine and
Asia’s first airline. Philippine
Airlines has been the
dominant air carrier in the
Philippines since its creation
in 1941. Philippine
Airlines rebranded itself as
“Asia’s sunniest airline” to
cap its new marketing and
advertising trust.

28.  - In late August, 1988, Cebu Air was established in Pasay City, Metro Manila, the
Philippines, but it only started operations almost 8 years later, in early March,
1996.
- In February 1998, Cebu Pacific Air was grounded by the government, but
continued its services next month, after the re-certification of its aircraft.
- In late November, 2001, Cebu Pacific Air started operating international flights
with a twice-daily service to Hong-Kong.
- On the 1st of March, 2002, Cebu Pacific Air introduced thrice-weekly flights to
Seoul.
- In the following years, Cebu Pacific Air continued to introduce new routes and
increase flight frequency for some of the existing ones.
- In late May, 2008, Cebu Pacific was named as the world's number one airline in
terms of growth, ranking fifth in Asia for Budget Airline passengers transported
and 23rd in the world.
- On July 22, 2008, Cebu Pacific became the first airline to use the new Terminal 3
of the Ninoy Aquino International Airport and the first airline to operate
international commercial flights from the new terminal.
- In August, 2009, Cebu Pacific opened its Twitter account, being the first airline in
the Philippines to use social media.
- The only fatal accident in the history of Cebu Pacific took place on the 2nd day of
February, 1998, when Cebu Pacific Flight 387, a DC-9-32 travelling from Manila
to Cagayan de Oro, crashed on the slopes of Mount Sumagaya due to a pilot error,
killing all 104 people on board.
Cebu Pacific

29. Target market/
contrast Flight Routes
Marketing
Strategy
-Business and
leisure travelers
- PAL now operates
A330s on seven of
Cebu's international
routes -
Bangkok, Hong
Kong, Jakarta,
Osaka, Seoul,
Singapore and
Shanghai
- “class”
- Product
development
- Business and
leisure travelers
who travel
frequently, or during
vacation/holidays,
and demand an
affordable, fun, and
“no frills” airline
service
Singapore, Hong Kong,
Seoul and Bangkok are four
of Cebu’s five largest
international destinations
(the other is Kuala Lumpur,
which is currently not served
at all by PAL). Manila to
Cebu and Davao are Cebu’s
two largest domestic routes
(PAL does not serve Davao
with A330s but does operate
747s on some flights to
Davao).
- Low
Cost

30.  Passengers must personally report to dedicated Web Check-In Counter at
the airport for the applicable visa and travel document checks.
 If the guest has any check-in baggage, the bags will have to be presented to
the Web Check-In Counter at least 45 minutes prior to scheduled flight
departure to tag their baggage.
 All check-in timelines followed currently at the airport will be applicable for
passengers who undergo the Web Check-in process.
 Passengers should present a valid photo ID and the Web Check-in Boarding
Pass for security clearance as well as for boarding. Valid IDs for this purpose
are a Company ID, Driver's License, Passport, School ID, SSS Card, TIN
Card. The name in the valid photo ID should match the guest name that was
entered upon booking.
 Should the Passenger fail to show up at the dedicated Web Check-in
counters or at the boarding gate within the prescribed period or board the
aircraft at the appointed boarding time, Cebu Pacific will proceed with the
flight without him and without incurring any liability to him.
 In that event, the flight will be considered flown and the Passenger will not be
entitled to refund the fare or rebook the flight or apply for the creation of a
Travel Fund.
Guidelines and procedure

31. Important details needed in an E-ticket
•E-tickets, like their paper counterparts, will contain
an official ticket number (including the airline's 3-
digit ticketing code, a 4-digit form number, a 6-digit
serial number, and sometimes a check digit).
•Carriage terms and conditions, (or at least a
reference to them)
•Fare and tax details, including fare calculation
details and some additional data such as tour
codes. The exact cost might not be stated, but a
"fare basis" code will always identify the fare used.
•A short summary of fare restrictions, usually
specifying only whether change or refund are
permitted but not the penalties to which they are
subject.
•Form of payment.
•Issuing office.
•Baggage allowance.

32. 10% cheaper than the Paper ticket
Flexible, which can be changed easily
Secured/ it can’t be lost
Very useful for the passengers and airlines
More convenient
Environmentally Friendly

33. (3)Airports in
the Philippines

34. MANILA has four (4) airport
terminals, located on four (4)
different locations :
a) a) Ninoy Aquino International
Airport (NAIA), also called
Terminal 1 = for all
international flights, except
Philippine Airlines and Cebu
Pacific.
b) b) Centennial Airport, also
called NAIA Terminal 2 = all
international + domestic of
Philippine Airlines only.
c) c) Terminal 3 = all
international + domestic of
Cebu Pacific, Air Phil Express
& code share flights for
Philippine Airlines.
d) d) Terminal 4 ( formerly
Manila old Domestic Airport )
= flights of Seair / Tiger
Airways and Zest Air airlines.

35.  1. Terminal Fee corruption
2. Incompetence of so called 'experts', government
and aviation authorities
3. No direct rail/metro connection or even the
prospect of one
4. Smelly dirty toilets
5. Widespread bribery at all staffing levels
6. Very low standard of airport design
7. Airport taxi drivers - dishonest and cheating,
foreign visitors especially targeted
8. Very poor signage
9. Hiring very poor airport staff - awful management,
rubbish planning, no vision
10. Terminal 3 dispute still not fully resolved, costing
millions of more dollars.
Compare and criticize the 3 airports in Manila?

38. Landmark,
Historical &
Cultural sites

39. Sta. Rosa Arch "The
Lion City of the
South" since 1994 –
is a famous
landmark in Sta.
Rosa, Laguna which
is the significant of
the revolutionizing
and civilizing area

40. The 200-year-old ancestral home
of Jose Rizal's mother
Built in the 1800s, the two-storey
house with a floor area of about
600 square meters was owned by
the family of Jose Alberto Alonzo,
the father of Rizal’s mother
Teodora Alonzo. The property has
been passed down to his heir,
Gerardo Alberto.

41. The parish of Sta. Rosa de
Lima originated in 1792 with
the arrival of Fray Francisco
Favie of the Dominican
Order. Both the church and
the convent were completed
within 12 years, and the
church was inaugurated on
August 30, 1792
with SANTA ROSA DE
LIMA as its patron saint. And
instead of “Bucol”, the
residents chose to name the
town “Santa Rosa.”

42. An image of St. Rose
(holding an infant Jesus)
of Lima, Perú. The town
(now a city) of Santa Rosa
was named after her.
Paintings of the four
gospel (New Testament)
chroniclers underneath
the cupola.
•Gravestones in Spanish.
Gravestones are a usual
sight inside old Philippine
churches. They are installed
inside the sidewalls in
honor of a church's
patron/donor.

43. Rizal shrine
Gusaling museo
Casa Zavalla. Casa Tiongco.

44. Largest shopping malls
in the Philippines with
390,193 square meters
and consists of four
buildings
interconnected by
walkways; the main
mall, the entertainment
mall, and the north and
south carpark
buildings.

45. The Mall of Asia Eye is a 55-metre
(180 ft) tall Ferris wheel which
opened to the public at the SM Mall
of Asia complex on December 18,
2011 It has 36 air-conditioned
gondolas, each able to carry up to
six persons, giving a maximum
capacity of 216 passengers. It
operates from 10:00 until 01:00 on
Fridays and Saturdays, and from
noon until midnight the rest of the
week Food, drinks, animals, and
pregnant women are not permitted,
and children under 42" must be
accompanied by an adult.

47. Natural Resources

48. Taal Volcano, in the
Philippines, was
originally a huge
volcano, that towered
18,000 feet up into the
sky. It has been called the
smallest active volcano,
because it seems small
now, but many people
don't realize that it is one
of the largest volcanoes
in the world. It is located
about 70-km south of
Manila on "volcano
island" inside a lake
called Taal Lake, or Lake
Taal.

50. How do they preserved cultural and historical attraction?
“Sta.Rosa Arch”
-well maintained
because this
landmark is a
significance of the
city of Sta. Rosa,
laguna
“Ancestral Home of
Rizal’s”
- They do not
preserved this
cultural sites.
“Sta. Rosa de Lima
Church”
-Well maintained