10 Step Marketing Plan: OMC Aklesto (VIllanueva)

10 STEP MARKETING PLAN OMC (ORTHOPEDIC MULTISPECIALTY CENTER) AKLESTO INFUSION THE MEDICAL CITY NOV. 30, 2010 Maria Katherine Villanueva

Background ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps for Part 1 (PTM and Positioning) ,[object Object],[object Object],[object Object],[object Object],[object Object]

5 Steps for Part 2 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 1. OMC-Adult Osteoporosis PTM are postmenopausal women ,[object Object],[object Object],[object Object],[object Object]

Step 2. PTM’s Needs, Wants and Demands I want to have the best treatment and service available without the hassle I want to have better bones I want to do more even if I am old.

Step 2. PTM’s Needs, Wants and Demands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3a. OMC has many competitors ,[object Object],[object Object],[object Object]

3b. Competitive Position Map OMC Adult Osteoporosis PGH Capitol The Health Cube Price/ Convenience Matrix Low Convenience High Convenience High Price Low Price

4. OMC Differentiates itself from the rest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5a. Market size ,[object Object],[object Object],[object Object],[object Object],[object Object]

5b. Market Size ,[object Object],[object Object],[object Object],[object Object],[object Object]

5b. OMC share is more than 60%. ,[object Object],[object Object],[object Object]

The Marketing Mix Strategy ,[object Object]

6a. Other infusion centers ,[object Object],[object Object],[object Object],[object Object]

6b. OMC offers Aklesto Infusion for Osteoporosis. ,[object Object],[object Object],[object Object],[object Object],[object Object]

6b. OMC offers Aklesto Infusion for Osteoporosis. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7. OMC has a premium price. ,[object Object],[object Object],[object Object],[object Object]

8a. Promo ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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8a. Promo ,[object Object],[object Object],[object Object]

8b. Competitor Promo ,[object Object],[object Object]

9. OMC is referred by TMC consultants. ,[object Object],[object Object],[object Object],[object Object]

10. OMC’s strategy: Differentiation ,[object Object],[object Object],[object Object]

10 Step Marketing Plan: OMC Aklesto (VIllanueva)

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