Kate Talbot will be giving a guest lecture on her 10-year career in social media since 2009. She will discuss her experience with brand messaging, activations and partnerships, product launches and updates, paid social advertising, and influencer marketing for B2C strategy. For B2B strategy, she will cover brand messaging, thought leadership, analyst relationships, and lead generation. Her overall strategy discussion will include topics like emotional connectivity, using data as insights, A/B testing, community creation, and targeting social networks. She will also provide advice on how to leverage one's position by being ahead of trends, being based in Silicon Valley, having a go-getter mindset, appealing to millennials, and having a data

1. S A N T A C L A R A U N I V E R S I T Y
G U E S T L E C T U R E
K A T E T A L B O T
@ K A T E T A L B O T 2 | T A L B O T . K A T H R Y N @ G M A I L . C O M

2. CAREER IN
SOCIAL
MEDIA

3. SINCE
WE HUSTLE
2009
10 YEARS AGO...

4. SocialNetworking:
TheFacebook.com

7. Brand Messaging
Activations and Partnerships
Product Launches & Updates
Paid Social Advertising
Influencer Marketing
Contests
B2C STRATEGY

8. Brand Messaging
Thought Leadership
Analyst Relationships
Lead Generation
SEO
B2B STRATEGY

9. Emotional Connectivity
Using Data as Insights
A/B Testing
Create Community
Target Social Networks
OVERALL STRATEGY

10. LEVERAGE YOUR POSITION
Ahead of the trends
Based in Silicon Valley
Go-Getter
Millennials
Data-Driven Mindset

11. QUESTIONS?