Guest lectured for BYU Marriott Business School on Snapchat for Business.

1. Snapchat
for Business
BYU Marriott School
Guest Lecturer: Kate Talbot
@KateTalbot2
Talbot.Kathryn@gmail.com

2. What Is Snapchat
Platform Features
Shift in Communication
Brand Storytelling
5 Ways to Use for Business
Snapchat Influencers
Questions
Agenda

3. What is Snapchat
#1 in the App Store
Stories last 24 hours & 10 second snap limit
Full Communication Suite: Video and Audio
Calling & Chat Messaging
Platform for Media Channels: Buzzfeed, CNN,
Vice, ESPN, WSJ etc
Collaborative Live Events
Native Advertising

4. Platform Features
Text
Emojis
Filters
Geolocation filters
Brand Advertising

5. Video Example

6. Shift In Communication
Less Curated
Authentic
1:1 Communication
Modern day Attention Spans
"The Joy of Being There"

7. Why Snapchat for Brands ?
100 million daily active users and
400 million snaps per day
Brands and content creators are
using Snapchat to produce stories
that engage and excite audiences
Over 1 billion views of Snapchat
stories each day

8. Build Your Community
QR Code
Add Me Link
Post on
Social Channels

9. Can be used for product
launches, trade shows, or one-
of- a- kind events ( i.e. 1,000th
customer to shop in your
store)
Provide Access
to Live Events
BrandExample:NBA

10. Deliver Private
Content
Provide special content
Make followers feel
included to an exclusive
event like Fashion Week
or SuperBowl
BrandExample:
ParisFashionWeek's
ValentinoShow xZoolander

11. Offer Contests, Perks,
or Promotions
Offer promo codes or
discounts to fans who
watch your entire
Snapchat story
Ask them to take a
snap while holding
your product
BrandExample:
Grubhub'sContestandScavengerHunt

12. Take People Behind
the Curtain
Show off your company
Capture birthday
parties, Friday
afternoons, company
outings, or office tours
BrandExample:
Everlane'sWearhouseTour

13. Brand Storytelling
Highlight brand
messaging
Feature news
about your brand
Showcase your
community
BrandExample:LilyPulitzer

14. Snapchat Influencers
Influencers spread
awareness and
have social clout
Their video content
further enhances
your brand voice
and personality
Trusted for their
opinionsExample:
DJKhaled

15. Influencers
Promote your Brand
Snapchat Takeover
Drive traffic to your website
Spread Awareness for a Cause
Educate your audience

16. Questions
Learn more: katetalbot.me